Stefano Domenicali
Analyst · Pivotal Research
Thank you, Brian, and good morning also from my side. So 2021 has begun with huge energy and momentum. In the past few weeks, we announced our segment rate in the U.S. in Miami Gardens with a huge and positive reaction from our fans, the teams and all our partners. Having the second wave in the U.S. starting in 2022, provides a great opportunity for our sport and we'll ensure we continue to increase our strong focus and strong growth there.
Last week, we announced that we will have Saturday 100-kilometer Sprint Qualifying formats, at 3 races in 2021, following unanimous support from all the teams. The events will be exciting for all our fans, provide more on track action over a race weekend and give our partners and the team's greater commercial opportunities.
Silverstone, one of the venues for the new format already reported a surge in ticket sale following news that they would be hosting one of this event. We have announced the 3 years extension of the Japanese Grand Prix. This has always been an important race for Formula 1, and we cannot wait for the fans to cheer on their own Yuki Tsunoda.
We have extended our partnership with the Canadian Grand Prix by 2 years and welcome the new announced last week by that the Bell Media has entered into agreement to acquire the Montreal-based Canadian race promoter Octane Racing Group, which is a great news for the long-term future and development of the race in Canada.
While the global situation is too fluid to the COVID-19 pandemic, Formula 1 has shown it is has the ability to overcome the issue thrown at us and continue to race safely. Just last week, we provided this to be the case. While we are not able to race in Canada this year, we have secured the replacement race in Turkey. At short notice, meaning we have not reduced the number of races in the calendar for 2021. It is very exciting to see the level of interest from both the new and historic locations to host the Grand Prix, and this gives us a possible option if required for 2021, but also good opportunities for the future.
We have had very good conversation with all our promoters and all of whom we expect the races this season to go ahead as planned. And just this week, we have had the confirmation that 1,000 fans will attend here in Barcelona, the Spanish Grand Prix. And that Monaco will welcome approximately 40% of the capacity to the grandstand for the race in 2 weeks' time. Alongside the busy start of the year off the track, the racing on the track has been equally exciting and dramatic.
We kicked it off our 23-race season in Bahrain and have had 3 thrilling races to date, which -- with close battles overtaking and the pack closer together than in the recent years.
As Ross Brawn has mentioned, with this battle for the championship in play now, this could be a golden year for Formula 1.
The season opener in Bahrain did not disappoint with Verstappen securing pole position. It was a thrilling race between Max and Lewis that was only decided in the final laps. There were also strong showings by Norris and Perez and the Japanese rookie, Yuki Tsunoda, scored points in its first F1 race for Alpha Tauri. And it looks like, he has a promising career ahead.
The battle for first continuing to Imola where Max had an amazing start of the line in the rain and carried through for the win. Impressive given he started in third, behind his new teammate, Sergio Perez. Lando Norris made up for a mistake in qualifying and securing spot on the podium, showing the continuous strength of McLaren.
Last week and in Portugal, Mercedes fended off a stern challenge from Red Bull as Lewis Hamilton clings a hard-fought victory in Portimao. With both starting on pole and Lewis ahead of Verstappen in second, the start of the race saw the Red Bull get past the Mercedes of Hamilton before the 7-time champion had pull it off brilliance overtakes of both his teammate Bottas and Verstappen to clinch victory. It once again shows that there is a real battle underway for this year title, and we are on the -- only the 3 races in.
The competition for the third is also fierce in the constructor standing. McLaren is making the early pace, but many teams in the midfield have something to prove. And it is great to see Ferrari hitting its strike again. The spectrum of Formula 1 is resonated with fans and engagement is very high. To date, we have data for the first 2 races across the 24 principal markets we monitor, and this showed TV viewership growth over both 2020 and 2019, with particular strength in Italy, the Netherlands, France, the U.K., the U.S. and in Spain.
On the digital front, unique users for F1 web and app have been up 77% on the equivalent race in 2020 and social engagement and also increased with over 30 million interaction in both of the first 2 race week.
We continue to grow our social media following, it reaches 36.5 million after the Emilia Romagna GP, up from 35 million for the prior year-end.
F1 TV, our OTT product, has also started the second strongly with the record viewing. Peak concurrent view at each race weekend at around 3x higher than the 2020 season average. And engagement measured by the minutes viewed over the course of the weekend is up more than 60% on the last year. We launched an update version of the app for the season that provides many additional features, including high video quality and allows us to control the viewing experience.
This new version also makes it easier to find content in other collection, which includes over 2,000 hours of footage and coverage of every Grand Prix in the last 50 years, along with our latest series, F2: Chasing the Dream. F1 TV is now available in 188 territories with the premium F1 TV Pro available in 85.
Season 3 of Drive to Survive debut on March 19 and continues to build mass global popularity for the sport reaching #1 on Netflix in 27 different countries and also globally.
And on almost daily basis, we hear anecdotes about how the show was brought into new nontypical fans. It was great to revisit the 2020 season and see the back story of the virality of many drivers changes. I do highly recommend Episode 9, which is a terrifying exhilarating and inspiring. The show was nominated for a sport Emmy for outstanding series sport documentary and made the shortlist in the documentary category for the U.K. Broadcast Awards.
Heading into the season, we have had numerous sponsorship announcement. We were pleased to renew our global partnership with the DHL, a relationship which now spans across several decades. This extended partnership will include enhanced involvement in F1 Esports Series and a present of F1 digital channels. As official partner, we was, in June, Mercedes-Aston Martin as a seat car provider and Ferrari Trento the official toast of Formula 1.
In addition, we announced [indiscernible] and Drive Coffee as official supplier and welcome Global Citizen as charity partner for our WeRaceAsOne initiative.
We continue to engage fans through e-sports and have a very successful series of visual Grand Prix during the off-season. Current drivers, along with former stars and future prospects competed to win a share of the $100,000 price funding their charities.
As part of the continued effort to improve diversity and inclusion in Formula 1, as part of our WeRaceAsOne initiatives, we announced a female-only qualification route for the F1 Esports Series Pro Championship. This is our first female-only competition, and we hope it will encourage more drivers from the passionate and the talented female racing community with the goal of becoming the first ever female driver to be signed by an official F1 Esports Series.
In closing, Formula 1 is off to a strong start in 2021. Building off the foundation put in place the last few years. The ecosystem is absolutely strong, and the competition on the track is thrilling.
I want to thank all the dedicated employees of Formula 1 for their continuous diligence and hard work, and I hope you will watch the Spanish Grand Prix this weekend.
Now I'll turn the call back to -- over to you, Greg. Thank you very much.