Yongming Wu
Analyst · Citigroup
[Foreign Language] [Interpreted] Thanks for your question. Let me begin by reviewing some of the progress we've made so far in our Instant Commerce business and then share our expectations for Instant Commerce going forward. Since we launched Taobao Instant Commerce 4 months ago, we believe that we've been highly successful in engaging users and merchants, building logistics capabilities and marketing. From July onwards, in particular, the growth of order volume, user scale, merchant supplies and delivery capacity have all exceeded expectations. In fact, if you just look at the food delivery to home category, we are now already the market leader in terms of orders. Let me share some figures. First, our peak daily order volume reached 120 million, and weekly average daily orders reached 80 million in August. Second, user scale. Quick commerce monthly active consumers, MAC, reached 300 million in August, representing 200% growth compared to before April. Third, merchant supply. The rapid growth in business scale has also attracted new merchants to join Taobao Instant Commerce. High- quality merchant supply, in particular, has reached industry-leading levels. Fourth, fulfillment capacity. Daily active riders have exceeded 2 million. That is a 3x increase from April. And that also means that we've created over 1 million new jobs. As I stated last quarter, the first-stage goals for our quick commerce business were to scale up user growth and build consumer mind share. With these developments over the past few months, we have already achieved our first stage goals beyond our own expectations. Next, let me talk about the synergies between quick commerce and our e-commerce business. First, quick commerce is a significant driver of overall user scale and engagement. In August, quick commerce drove 20% growth in the Taobao app's DAUs. The high- frequency pattern of quick commerce has also contributed to a significant increase in average purchase days per user. With the increase in user engagement, we are seeing a clear trend of quick commerce driving incremental income for our e-commerce business. Specifically, first, the growth in traffic drives advertising and CMR growth. Second, as a result of heightened user engagement, incremental new user acquisition and customer reengagement, we can reduce sales and marketing expenses. We expect this trend to continue and to expand in our ongoing operations and are confident that it will drive significant incremental income on the e-commerce side. Next, let me share my views on the operating efficiency and unit economics, UE of quick commerce because I know these are aspects to which you pay special attention. First, when talking about operating efficiency, you cannot disregard scale. In the past, our scale was just 1/3 of our peers. And in many cities and provinces, our market share was even lower than 20%. With such a huge gap in market share, it's meaningless to talk about efficiency. Now, however, our quick Commerce business is leading in scale, and we can quickly improve our operating efficiency. Our peers have achieved excellent performance in the food delivery industry, especially in terms of efficiency, and we are now actively working to narrow that gap. Our scope to improve efficiency is substantial. Let's look at it in the short term and then in the long term. In the short term, our losses will narrow primarily driven by the following: number one is optimization of customer mix. We have scaled up marketing expenses for user growth nationwide over the past 4 months and acquired a large number of new customers. New user acquisition requires substantial upfront investment but we excel at user retention. And as the proportion of repeat customers increases, UE will improve. Number two is optimization of order mix. In the next stage, we aim to increase the proportion of high-value orders, including high- value meal orders and increased the proportion of nonfood category orders. UE will, therefore, improve as a result of higher average order value, AOV. And the third is optimization of fulfillment efficiency and costs. In the initial phase, as order volume ramped up by 4x, the #1 priority for us as a platform was to ensure the user experience. In July and August, therefore, we made an additional large investment to address the severe short-term lack of delivery capacity. Going forward, as order scale stabilizes, our logistics costs will decline significantly contributing to further UE improvement. So in the short term, we expect that while continuing to maintain investment in consumer benefit through logistics and subsidy efficiency improvements and order structure optimization, our UE losses can be reduced by half. In the long term, as order density increases, there is considerable scope to optimize our logistics costs compared to 4 months ago. In addition, there is also a considerable scope to improve our targeted engagement of off-line merchants. In my view, scale is the primary factor in achieving efficiency. With our newly achieved scale and market share, we are confident that we can achieve industry-leading efficiency in the long term. At the same time, we will not look at the stand-alone profitability of quick commerce delivery. If combined with the incremental benefits to our e-commerce business, we believe quick commerce will bring sustained positive economic value to the overall platform while maintaining price competitiveness. Next, let me talk about development of the nonfood category. In quick commerce, we divide nonfood deliveries into 2 parts. One is the original hyperlocal quick commerce e-commerce model, and the other is e-commerce -- a hybrid model, quick Commerce plus e- commerce. On the hyperlocal side, we have leveraged our abundant supplies and strong supply chain to develop a lightening warehouse model. Over the past few months, supply in these warehouses has rapidly expanded. We now have over 50,000 lightning warehouses with order growth of over 360% year-on-year, 25% of the supply in these lightning warehouses comes from supply chains within the Alibaba ecosystem. Secondly, we have fulfillment capacity from front warehouses that have been developed by Freshippo for its fresh groceries category. Following Freshippo's supply connection into Taobao Instant Commerce, order volume has already exceeded 2 million, up by 70% year-on-year. In terms of the hybrid model, Tmall Supermarket is upgrading from a traditional B2C fulfillment model to a quick commerce model. This maintains its price competitiveness, while achieving much faster shipping speeds. We are also actively onboarding Tmall brands off-line stores into Taobao Instant Commerce, enabling unified online-offline O2O operations for Tmall brands. We expect up to 1 million branded offline stores to join Taobao Instant Commerce over time. The integration of Tmall and Taobao Instant Commerce will open up new growth drivers for brands and offer consumers a new shopping experience. Overall, we expect Taobao Instant commerce and quick commerce to add RMB 1 trillion in annualized incremental GMV to the platform within the next 3 years. We also believe the food delivery markets shift from a single dominant player to multi-platform competition gives merchants and consumers more choice, which benefits the industry long term. Throughout this transition, we as a platform, are committing real financial resources and investing to create over 1 million direct jobs, drive industry transformation and stimulate consumption and the broader economy. Thank you.