Yaniv Sarig
Analyst · D. A. Davidson. You may now go ahead
Thank you, Ilya and thank you everyone for joining us today. On the call today, I'll go over the following topics. I'll start with quick introduction to Aterian for those who are new to our story. I'll then review key takeaways from the second quarter of this year. I will then discuss our challenges and how we're dealing with them, including the economy and macro level pressure from supply chain disruptions and inflation. I'll then summarize how we see the long-term prospects for Aterian. For those who are new to the story, here's what you need to know about our company. Aterian is part of a new breed of technology enabled consumer product companies. We focus on building, acquiring and partnering with e-commerce brands online. Aterian owns and operates 14 consumer product brands, selling products across various categories on channels such as Amazon, Walmart, Shopify and eBay. To allow us to scale, we've invested in building our own proprietary software platform called AIMEE. AIMEE enables our team to manage their business more efficiently by injecting technology into processes that would otherwise have to be executed manually and would require hiring unscalable and unsustainable workforce. Through its ability to analyze vast amounts of data and automate daily recurring tasks, AIMEE allows our team to find new product opportunities we can launch under our brands, manage these products at scale effectively across various channels, automate certain marketing and fulfillment tasks and much more. Our goal in the long-term is to become one of the most efficient consumer product companies in the world, expanding our footprint globally, while continuing to invest in technology and agile supply chain to drive scaling profitably. Moving now to our key takeaways from the second quarter, I'll start with a quick summary of the main points and then discuss them in more details. The economy and retail in particular continues to be disrupted by the aftermath of the pandemic and the supply chain issues that ensued, including inflation and weak consumer demand. As I mentioned the previous earnings call although these disruptions are hurting our business in the short term, we are already seeing encouraging signs of supply chain normalization. We continue to be focused on protecting market share for our products as we are taking steps towards preparing to resume growth in 2023. Our efforts are focused on three fronts, normalizing our inventory levels and accelerating the sale of goods that were previously shipped to our warehouse has been imposed high shipping costs. It's important that we do so to improve our margins next year as we reorder those goods at a lower cost basis due to declining shipping costs. Implementing improvements to our AIMEE platform and internal processes based on learnings from our past M&A transaction so that we restart and execute our critical acquisition strategy faster and more efficiently. Filtering our strategic collaboration with publishers and media partners to gain a long-term advantage on marketplaces, as constant commerce continues to scale rapidly and play a critical role in online retail ecosystems. With those important points in mind, I'd like to now discuss each of them in further detail. Given that several retailers have already published their Q2 results, a clearer picture of the challenging effects of the pandemic induced supply chain disruptions are now available. Large retail platforms such as Walmart, Amazon and Target are dealing with expensive and excessive amount of inventory, as well as weaker overall consumer demand. Consumers are seeing the power of buying power diminished by inflation everywhere from the price of gas to everyday essentials. The combination is of course difficult for any business regardless of scale. Aterian is affected by the same forces and it's taking several steps to not only navigate those challenges, but in the long-term hopefully benefit from them. We continue to believe that cooling demand for products will eventually bring normalization shipping costs and reliability of international carriers. As some of the listeners on the call might already know, encouraging data is already pointing in that direction. As of July 28, the jewelry spot rate tracking, the cost of shipping from Shanghai to LA is at $7,199 per 40 foot container. This price represents a 31% year-on-year reduction in cost. A very encouraging sign indeed and we hope that will trend will continue into 2023. We still far acquire from the pre-pandemic shipping costs, which in 2019 were approximately $4,000 per 40-foot container for the same route. But I think it's excited to see signs pointing in the right direction. While the decline of shipping costs is encouraging, it's important to remember that in retail, the effects of such changes can take a while to materialize. Companies need to first sell the current inventory they carry for they can replenish inventory at a lower cost and recover their margins going forward. For us at a care in the time to act is now. We believe that near- to mid-term future will offer an opportunity to return to our growth trajectory, and we're taking steps aimed at entering next year in good shape to do so. To that extent, we started working again on launching new products. And we're doing so carefully by investing mainly in select new opportunities that can leverage the success of existing products in our portfolio. In the next couple of weeks, we expect to announce an exciting launch of a cool branded air purifier in partnership with a publisher brand. As we get comfortable that the supply chain challenges continue to ease, we will hopefully be able to announce additional progress we're making with accelerating product launches. Given that shipping costs are declining and we have the opportunity to restock our portfolio at a lower cost basis, we started accelerating our sales in July and will continue to do so until the end of the year. We took advantage of Prime Day to normalize inventory levels and had our biggest revenue for the event at a $5 million mark in sales over two days. While many of our portfolio products were sold at a strong margin, we also took some aggressive steps on several product lines to normalize inventory levels. The short-term trend of top line driven strategy will further affect our margins this year, but hopefully will allow us to get back to double-digit contribution margin in 2023. Our efforts to prepare to prepare for reigniting growth, including extensive revamp of our internal processes and further investments in our systems and technology. The investments we're making are the result of our learnings from acquiring nine brands of the M&A transaction in the last two years. We continue to believe that growth opportunity through M&A is an exciting part of our long-term strategy. Our goal is to improve our ability to integrate future M&A acquisitions faster and more efficiently that we've done in the past. As we look into a future where Aterian hopes to continue to grow its revenue through acquisition, we believe that integration and effective management of the assets we acquire at a relative lower fixed costs are key to driving long-term success. We're adding several features to our AIMEE platform across forecasting, prioritization of operational requests from our brand and other functions that we expect will allow us to integrate and manage brands, including those we acquire rapidly and efficiently with lower fixed costs. To give a concrete example of how these investments will make a difference, consider a future in which we continue to scale our brand portfolio and to constantly make budget allocation decision for our brands. Using the new workflows and systems we're building into and around AIMEE, we expect to be able to automatically prioritize the allocation of capital and fixed costs associated with each brand initiative, based on the expected future ROI for Aterian. The goal is to make sure we have an objective and optimal understanding of what each brand initiative implies for a budget, cash allocation, as well as expected financial outcomes of the aggregate initiatives performed by all the brands in our portfolio. Lastly, we continue to make great progress in our strategic investment in partnerships with publishers, as the media industry continues to foray into constant commerce. For those who are less familiar with the latest development in the e-commerce industry, I would like to reiterate the strategic importance long-term for companies like us. As everyone on this call knows our business focuses on promoting our brand through various marketplaces, Amazon, eBay and Walmart. In the United States, while most consumers have a favorite retail channel, they choose to search for products on 36% of consumers start their research on Google to learn more about products from expert recommendation and editorial content. Publishers have taken notice and many of them focus on writing articles about product review, and recommend to consumers items that will fulfill their needs. When publishers recommend a product and send their readers to Amazon, for example, they receive a commission if the consumer ends up buying the recommended product. For Aterian, it's important to play a role in this growing ecosystem and build relationships with publishers in hopes that they decide to write and promote more of our product when their editorial team believes they're a good fit for their audience. To that end, Aterian has launched DealMojo, a platform that allows publishers to discover new products they can choose to recommend to their audiences, while benefiting from additional revenue share and special discounts, which we're looking to streamline to the site. We're pleased so far with the reaction we've received for DealMojo and continue to onboard publishers and adapt the product to meet the requirements from an integration perspective. As of the beginning of the year, DealMojo allow publishers to promote our products and driven over $7 million in product sales through the beginning of the year. Well, at this stage, DealMojo is still primarily used by Aterian, we continue to test the prospect of opening up to other sellers. With these updates on Q2 and our strategy for the rest of the year, I want to thank everyone on the call. For those who follow our progress. We're excited for Aterian's potential return to growth in 2023 as supply chain issues are expected to continue to ease, and we continue to believe that we're on track to build one of the most exciting long-term growth stories in e-commerce and consumer products. I will now pass it on to Arty to discuss our financial results for the quarter.