Marcelo Rabach
Analyst · Bank of America Merrill Lynch
Thank you, Sergio. Please turn to Slide 3. Within a challenging environment, we have been delivering solid sales performance. Our redesigned affordability platform is performing well in our major markets, generating strong momentum.
Likewise, we had several successful product launches during the year, including premium sandwiches from the McDonald's Signature line and the McShake Ovomaltine, which supported volume trends and margin expansion.
As competitive and promotional activity intensifies in the region, we are also making the necessary investments to build loyalty among existing customers while attracting new guests.
Turning to our fourth quarter results, reported revenues increased 5.5%, supported by the appreciation of the Brazilian real. Currency translation continued to pressure results due to the depreciation of other key currencies, including the Argentine peso and the Venezuelan bolivar.
However, in keeping with the third quarter results, the impact of currency translation was more than offset by constant currency growth of 14.2%. Comparable sales increased 16.4% year-over-year and was mainly driven by average check growth.
Excluding Venezuela, reported revenues rose 5.1% year-over-year.
Please turn to Slide 4 for more detail on our divisional results.
In Brazil, reported revenues grew 13.4%, driven by the 14% year-over-year appreciation of the Brazilian real. Excluding this FX tailwind, constant currency revenues declined 2.7%, primarily due to the refranchising of certain company-operated restaurants.
As a reminder, the shift to a greater percentage of franchise restaurants negatively impacts our consolidated revenues as our company-operated sales are replaced by the rental income that we receive from our sub-franchisees.
Brazil's comparable sales were flat, as growth in average check was offset by a modest decline in traffic, within an environment of soft consumer spending. Also keep in mind that we achieved mid-single-digit comparable sales growth in the year-ago quarter, making for a higher basis for comparison.
The marketing activities in the quarter included the launch of the new affordability platform, Clássicos do Dia or Daily Classics, and the Crispy Onion BBQ premium burger as part of the Signature line.
Moving to Slide 5. NOLAD's revenues were stable year-over-year as constant currency growth of 8.3% was offset by the impact of currency translation, primarily related to the 19% year-over-year depreciation of the Mexican peso.
The combination of average check growth and an increasing traffic in the division resulted in a 6.6% increase in comparable sales.
We were pleased to see higher guest counts relative to the first 9 months of the year.
In Mexico, our redesigned affordability platform is driving the improved results.
NOLAD's marketing initiatives in the quarter included the launch of the Mega Mac and Grand Big Mac campaign and the continuation of the new affordability platform in Mexico.
Please turn to Slide 6. The economic recession and weak consumption in Argentina continued to impact SLAD's results. In this context, our strategy is to protect traffic and market share and deliver more value to our customers until the country's economy begins to recover.
As-reported revenues decreased 3.7% in the quarter, mainly due to the 52% depreciation of the Argentine peso versus last year. The division's constant currency revenues rose by 28% as a result of average check growth and an increase in traffic.
Successful marketing activities included the new affordability platform built on core products in Argentina and the launch of the Crispy Onion BBQ premium burger as part of the Signature line.
Please turn to Slide 7. Excluding Venezuela, the Caribbean division's as-reported revenues grew 3%. Constant currency revenue growth was supported by a 2.5% increase in comparable sales.
A strong performance in our Colombian operations supported the divisional result.
In Colombia, marketing initiatives in the quarter included the launch of the Mushroom Dijon burger as part of the Signature line and the McFlurry Cocosette in the Dessert category among others.
As you can see on Slide 8, for the 2016 full year, we opened 33 new restaurants, resulting in a total of 2,156 restaurants. Most openings took place in Brazil, which will remain the focus of additions to our footprint over the next 3-year period.
We also added 140 Dessert Centers, bringing the total to 2,745. McCafés totaled 316 as of December 31, 2016.
Across the region, we are prioritizing initiatives that have the most direct impact on our customers. Our redesigned affordability platform provides a wide selection of core products at accessible prices. And customers are seeing for themselves our high ingredient quality and food preparation standards, with more than 1.8 million guests participating in our open doors program just last year.
When we bring guests into our kitchens and pantries, we show them the high-quality beef, chicken, bread, produce and condiments that go into their sandwiches. They also learn about our disciplined food safety standards and see the attention to detail that goes into the preparation of every meal we serve.
We plan to further elevate the customer experience by accelerating digital capabilities and enhancing the use of technology in our restaurants.
As Sergio mentioned, we have already opened the first Experience of the Future restaurant pilot in Argentina, which includes self-order kiosks, digital menu boards, dual point service and other features.
Mariano will now take you through a discussion of our adjusted EBITDA and key balance sheet metrics.