Wallace E. Boston
Analyst · Robert Baird
Thank you, Chris. Good evening, everyone. I will begin today's call with a brief overview of our fourth quarter results, highlight recent academic successes and discuss our long-term strategy. Then Harry Wilkins, our Chief Financial Officer, will discuss our financial results in more detail and provide additional perspective on our outlook for the first quarter of 2013. For the first 3 months ended December 31, 2012, overall net course registrations increased 10% compared to the prior year period, and net course registrations by new students declined 8% year-over-year. We believe the measures implemented to reduce financial aid fraud and abuse have largely been effective and that our prior year comparisons may have included a high percentage of such students, who we collectively now refer to as course takers. During the fourth quarter 2012, net course registrations by students using Department of Defense tuition assistance, or TA, increased 13% year-over-year as a result of new enrollment growth and improved persistence of active-duty military students. Net course registrations by students using veterans benefits, or VA, increased 45% year-over-year. Combined, net course registrations from students using TA and VA represent approximately 50% of total net course registrations were 37% and 13%, respectively. Net course registrations by students using cash and other sources increased 3% year-over-year, representing approximately 11% of total net course registrations during the quarter. Net course registrations by students using Federal Student Aid, otherwise known as Title IV, increased approximately 1% year-over-year, representing approximately 39% of total net course registrations during the quarter. Again, this growth rate is believed to have been negatively impacted by a high percentage of course takers in the prior year period. For more information on net course registrations for the full year 2012, please see the chart on Slide 3 of the presentation we filed today as an 8-K. We believe our relative success in this difficult economic environment highlights the critical importance of affordable tuition, academic quality and the various program offerings. Furthermore, we have found that building valuable and constructive relationships with prominent and respected corporations, associations and government agencies to be an increasingly important component to expanding our student population. For example, we've recently established new relationships with several public service organizations, including 2 state-level Chiefs of Police organizations, which represent an opportunity to raise brand awareness among more than 17,000 law enforcement personnel in those states. We also expanded similar relationships in 12 other states where we believe enables us to reach an additional 112,000 law enforcement personnel. This is in addition to developing a new relationship with the Canadian Association of Fire Chiefs, the International Association of Health and Hospital Safety Professionals and the Society of Industrial Security Professionals. Moreover, during the quarter, we continue to successfully expand our presence among community colleges. We now have agreements and relationships with over 250 community colleges out of more than 1,200 accredited community colleges across the U.S. Our focus on relationships, affordability and academic quality appears to be resonating with community college leaders and other key influencers in various civilian and public service communities at home and abroad. Within the overall higher education market, there are certain fields of study experiencing high rates of growth, such as nursing. I am pleased that our RN to BSN in Nursing degree program recently received the Commission on Collegiate Nursing Education, or CCNE, accreditation. This very important specialty accreditation enhances the position of our RN to BSN program in marketplace. This year, we plan to ramp up outreach efforts in the field of nursing, as well other high-demand fields. Just 2 weeks ago, we announced the launch of a government security concentration as part of our Bachelor of Arts in Security Management. This concentration was designed in consultation with The Society of Industrial Security Professionals, or NCMS, and other industry leaders. This is a good example of how relationships with professional associations and other partners help guide our program development. Certain fields of engineering, according to the U.S. Bureau of Labor Statistics, are expected to have a higher-than-average growth rate over the next several years. Beginning this fall, we plan to offer a new Bachelor of Science in Electrical Engineering, for which we recently received approval from The Higher Learning Commission. We believe that engineering programs will help us expand our presence within the active-duty military community, as well as to expand access internationally for engineering degrees, which are also on high demand. Moreover, electrical engineering, as well as our other programs in information technology, should be a potential interest to students at New Horizons, a global IT training company. An important part of our growth strategy is to further optimize our degree offerings by adjusting our programmatic focus towards current and future high-demand fields. Given our solid academic foundation, strong relationships with regulatory bodies and increased investment in curriculum design, we now plan to launch several new degree programs and concentrations per year, including in the year 2013. Moving on to Slide #4, year 2012 accomplishments. The year 2012 was one of progress and tremendous accomplishment. For example, AMU is ranked #1 most popular school by Military Times Magazine, and APUS was ranked #22 out of 237 schools offering online bachelor's degree programs by U.S. News & World Report. The U.S. News & World Report ranking was particularly noteworthy because it includes schools with fully online offerings, both traditional and private sector institutions, as well as schools with hybrid offerings. We're also very proud of the fact that Dr. Phil Ice, our Vice President of Research and Development, was named the 2012 Sloan Consortium Fellow for distinguished service to Sloan-C and for outstanding research that has advanced the field of online learning. Overall, this year, our faculty submitted or published more than 430 books and articles and earned over 180 awards for their professional practice, research and community service. The faculty at AMU and APU presented at more than 1,150 conferences, workshops and panels throughout the year. We support and encourage our faculty to remain active in their professions. Switching gears to regulatory matters for a moment. The Department of Defense third-party assessment of American Military University, a program formerly known as MVER or M-V-E-R, was conducted in June of 2012. The assessment report stated that American Military University and American Public University systems are in full compliance with the DoD voluntary education partnership MOU, or memorandum of understanding. As you may recall, an MOU with the DoD is required for an institution to be eligible to participate in the tuition assistance program. Last year, we renewed our arrangements with Wal-Mart for the company's U.S. Associates, and we entered into an investment and relationship with New Horizons, one the world's largest global IT training company. We also launched partnerships with SAIC and the NFL Players Association, as well as several corporations, associations and government agencies. Partnerships such as these are increasingly important to our low-cost referral-based model and reinforce our overall relationship-oriented approach. We dedicated the vast amount of time and resources to fraud and abuse prevention initiatives this year. These efforts have paid off in terms of improving the classroom experience for serious students and lowering bad debt expense, among other benefits. We also made many operational improvements aimed at optimizing administrative processes, as well as improving student services. A major milestone in preparing APUS to serve a larger civilian student population is the opening of our new APUS Finance Center, which is powered in part by our new solar array, West Virginia's largest. Of course, this year's most important milestone and the centerpiece of our efforts is that we graduated over 7,600 students in 2012, bringing the total number of AMU and APU alumni to more than 27,000 professionals. Moving on to Slide #5, building reputational capital through academic quality. The total value of an institution of higher learning is based on many critical factors, such as teaching excellence, student success, program diversity and effectiveness of the distance learning technology, to name a few. Last year, we continued to improve the university experience by enhancing the learning technologies we deployed. Our academic leadership selected new classroom software to further enable simulations in labs and courses. Our instructional team increased the amount of rich media access used in classroom instruction and our technology team improved the ability of students to interact and learn on mobile devices. Furthermore, we expanded and streamlined our ePress initiative, which has not only surpassed our expectations for bringing improved efficiencies, but has also provided our students with more options and greater flexibility in how, when and where they receive and use course material. This enhancement was accomplished by selecting resource management provider ED MAP and the leading eTextbook provider, VitalSource, to provide our students with an engaging and comprehensive ePress solution that is both cloud-based and downloadable format. The APUS ePress solution now provides students a flexible platform to access and use digital course materials at minimal or no cost and to download affordable hard-copy textbooks. In effect, our students can now spend less money and time at the bookstore and focus more on their studies with more flexibility and the higher-quality course materials. While our students focus on their studies, we have dedicated much of our focus last year to enhancing the teaching excellence by establishing new specific guidelines and standards to improve student-teacher interaction. In addition, we expanded the number of faculty directors to provide greater training, oversight and guidance to faculty. We have also recently strengthened our instructional design team and completed a comprehensive course evaluation, paving the way for greater course consistency and new program development. This investment will not only broaden our exceptional instructional design capabilities and ability to launch new programs in high-demand fields, but will help ensure that we continue to meet and exceed evolving industry and regulatory standards. To that end, we completed several classroom pilot programs this quarter that resulted in new practices that we believe will further improve course quality, lead to more effective teaching practices, advance instructional design and create a renewed interest in cohort-based learning. We will continue to conduct such research and pilot programs to improve student outcomes and to be an active contributor of best practices to the higher learning and distance learning communities. Moving on to Slide #6, long-term focus on fundamentals. Over the years, our focus on proper fundamentals has yielded tremendous returns in terms of creating an institution of higher learning that is recognized by key stakeholders for its unique low-cost approach and success at fulfilling its mission. In 2011, we began certain brand awareness campaigns that utilize a higher percentage of traditional media advertising to supplement our relationship-based marketing. We continued these campaigns through 2012. And while they clearly helped to improve the results of certain marketing channels, they also appeared to have had several drawbacks. Well, one, the traditional media advertising campaigns were relatively expensive as measured on the cost per lead basis and yielded overall results that lagged our in-house Internet marketing initiatives, as well as the referral initiatives led by our military and civilian outreach teams. Moreover, we believe that the traditional media advertising may have aided in attracting the attention of those attempting to abuse the Federal Student Aid program and leading them to register at either APU or AMU because of our relatively low-cost tuition. At the same time, we've been expanding our relationships with corporations, associations and community colleges. We are finding that these particular efforts are in greater alignment with our historical and overall approach to relationships in referral-based marketing. More importantly, we believe these relationships encourage enrollment by students who are, on average, more likely to persist, graduate and refer others, which generates better outcomes for our universities and is also more cost effective. We have recently made a strategic decision to further optimize our marketing efforts by focusing more resources on the marketing channels that we believe yield, on average, enrollment of students with higher success rates. Among other adjustments, we are currently in the process of winding down a majority of our national television and radio advertising and redirecting those resources towards expanding our corporate and relationship outreach, as well as targeting advertising niches that we believe will attract more qualified and motivated students. We believe that this adjustment will enable us to drive more effective results in the long run. However, in the short term, this may adversely impact our ability to increase net course registrations by new students or into possibly fewer leads generated from the less traditional advertising and to the time required to ramp up relationships to a scale that will drive respectable levels of registration growth. We believe this approach will ultimately further improve metrics related to student success, lower our per student marketing cost and increase net course registration growth. Moreover, persistence rates and student success are not just economic considerations. They have personal and social implications of critical importance to all stakeholders, including students, faculty, policymakers and accrediting bodies. As the second-largest fully online university, we believe APUS is an institution of national significance. Thus, it is important for us to provide leadership on matters related to best practices in online higher education. We have steadfastly held to our mission of affordability and open access, not increasing our undergraduate tuition in nearly 12 years, while tuition rates at state-funded institutions have approximately doubled over the same period. We have participated in initiatives, such as Transparency by Design and the Gates-funded WCET Predictive Analytics Reporting Framework, or PARF, that have set examples for transparency in online education, as well as reported persistence data and defined and measurable structures for policymakers and other institutions to use as benchmark. These leadership activities are also important competitive advantages. As more private and state schools began offering courses and programs online, our affordability, academic quality and growing reputation will become an increasingly important point of differentiation. We've carefully observed and evaluated the trends in online learning and believe that we have certain advantages, including small class sizes, a student-centric focus and program diversity, to name a few. In the past, we have been successful at competing against good traditional schools. For example, we supplanted the University of Maryland University College, an adult-serving institution with a rich history and tremendous reputation, as the #1 provider serving active-duty military members. However, we will not rest on our laurels because the competition is formidable and growing. Being committed to best practices in online learning requires that we be nimble and innovative. Many emerging trends in higher education may even work to our advantage in the future, such as the demand for innovative mobile learning technologies, use of new and adaptive and predictive learning technologies, all of which we give serious thought, research and development. Lastly, we see potential opportunity to leverage our expertise and partnerships with certain schools through our emerging schools and service offerings. In building APUS with a long-term perspective, we developed several valuable innovations, such as our patented PAD system, automated credit transfer evaluation processes, ePress and other proprietary approaches. Some of the most exciting advances are still in development. We've also assembled an excellent business and academic leadership team over the years. Moving on to Slide #7, our vision for American Public Education, Inc. As we move forward, we plan to leverage all of these strengths to further expand the success of APUS and increase the role of APEI in creating diverse new growth opportunities. We believe that APEI is well positioned to begin using and leveraging its value portfolio to further expand and diversify. Over the last several quarters, in fact, over the last 3 years, we have been developing a systematic and well-researched plan to create opportunities for APUS and APEI to expand internationally, to offer new degree programs in high-demand professional fields, to provide cost-effective and innovative education hosting and support services and enter into new market segments. While the strategy for APUS remains largely the same, we're expanding the role of American Public Education to include development of new growth opportunities. Our recent investment and relationship with New Horizons and the arrangement to provide online learning services to a private college illustrates the initial execution of this strategy. We feel like we have significant momentum with these and other initiatives. I will leave you here with this clear vision for APEI's expanded role going forward. APEI is an organization with a passion for higher learning and affordable access that possesses a strong spirit of innovation and its drive to be a diverse global leader in education services and lifelong learning. Now I'll turn the call over to our CFO, Harry Wilkins, for a review of our financial results. Harry?