Christopher Halpin
Analyst
Sure, John. Thank you. third quarter digital performance was excellent across both traffic and monetization. Digital Advertising revenues grew 26%, led by 14% growth in core sessions. And we're happy to see overall sessions were positive for the quarter for the first time in a while. Traffic growth was particularly strong in our entertainment, food properties, and we continue to see momentum there. Digital -- or sorry, direct ad sales were strong as well, perhaps even aided a little bit by advertisers pulling some spend forward into September ahead of the election. And then programmatic was superb, with rates up 30% plus in the quarter. Performance Marketing disappointing, at down 7%, with continued weakness in financial services, such as insurance and brokerage. That segment has improved this quarter, and we expect growth in the fourth quarter across Performance Marketing broadly. And then licensing continues to be solid, driven by both our OpenAI partnership in Apple News, up 17% in the quarter. So overall, it added up to 16% digital revenue growth. Our best quarter since acquired Meredith. And we were also happy with how that flowed down to adjusted EBITDA. We would highlight aggregate adjusted EBITDA only grew slightly in the third quarter, but that growth rate is dragged down by an $8 million favorable tax release related to the Meredith acquisition that benefited our corporate expense a year ago. Digital EBITDA grew 28% this past quarter, and incremental margins were 42%. When you look at fourth quarter, October month was softer on both advertising spend and traffic than we expected, resulting in Digital revenues were only up 7% in October for the month. We knew there'd be some challenges with the election, but consumer distraction and advertiser caution exceeded our expectations. We'd note for those who are newer to the story, that Dotdash Meredith does not sell digital inventory on its titles to political advertisers. So there's no benefit from the election and just headwinds for the properties. Good news, DDM was -- the election was rapidly decided and things are shaping up to come in during November and December with advertisers steadily returning. We know Thanksgiving is a week later, so things are tighter in the overall holiday shopping period. DDM is pushing hard across its properties to drag both advertising and performance marketing, but we thought it prudent to guide fourth quarter Digital revenue to the mid- to high single digits at this point. Now looking to 2025 and beyond, we are still confident in 10% Digital revenue growth as the baseline for the DDM business. That will be, as we've said before, driven roughly half by traffic growth and half by improved monetization. And I'm sure we'll talk about the D/Cipher, which is key advantage tool for us in monetization. Individual quarters may bounce around above and below that 10% target, but we still have confidence in that as the long-term driver of the business. Thanks, John. Operator, next question.