Fran Horowitz-Bonadies
Analyst · Telsey Advisory Group
Thanks, Mo. Good morning and thank you all for joining us. We are excited to report outstanding third quarter results, which is a testament to our global team delivering on our goal of aligning product, voice and experience to our customers' needs at each brand. We continue to build on the momentum from Q2, with sequential acceleration in both sales growth and profitability. On the top line, growth trends were strong throughout the third quarter, driving sales results above our expectations.
For the quarter, net sales increased 20% with growth across all regions, brands and direct selling channels, including both stores and digital. We also exceeded expectations on the bottom line with a 13.1% operating margin, driven by 570 basis points of gross profit rate expansion and operating expense leverage on higher sales.
The 13.1% operating margin was an expansion of over 1,100 basis points compared to third quarter 2022. For the year-to-date period, net sales were up 13% to last year with an operating margin of 9.3% over 900 basis points better than 2022 through the third quarter. These results show the powerful response from our customers as we continue to execute on our playbook.
I am so impressed with what our team has delivered, pushing boundaries and challenging ourselves to grow, while staying close to our customers and remaining agile. As we enter the fourth quarter, we are poised to continue this momentum with our brands and regions strategically positioned to win. As such, we are raising our sales and operating margin expectations for 2023, capping off a significant year of improved growth and profitability for the company.
I'm proud to share it with a strong quarter across our brand portfolio and the time we've spent reinvigorating Hollister brands is resonating with our customer. With a refreshed brand aesthetic and evolved assortment, Hollister brands achieved 11% growth for the third quarter, showing nice progress as we comp a disappointing 2022 back-to-school season and what remains a dynamic team apparel environment.
Hollister delivered growth in all regions showing balance as we further localize our assortment experience. We continue to prioritize driving a healthier business in Q3 improving the gross profit and lower rate -- on a lower freight costs and higher AUR from lower promotions, consistent with the first half of the year. As we enter the peak holiday season, our inventory is in a significantly better place compared to last year, giving us the opportunity to be strategic with promotions.
Turning to product wins. The Hollister women's business continue to lead the way for the brand growing nicely and showing balance as tops, bottoms and dresses all helped drive sales improvement to last year. As we discussed last quarter, we entered back-to-school with purposeful distortions to dresses, non-denim bottoms and select top categories all of which did well for the balance of the quarter.
Importantly, we have used these learnings to chase into winners for the holiday season. The overall men's trend was similar to the second quarter with solid performance in non-denim bottoms, fleece and sweaters all of which were areas of focus for newness as we rebuilt the assortment.
This holiday season, as team customers head to them all, we'll be ready to meet them with an evolved assortment. We expect to complement the in-store business with increased digital marketing, particularly on social channels, where our teams are spending the abundance of their time. Although it's early, we're pleased with Hollister's brands throughout to the fourth quarter. And we remain on the path to deliver growth for 2023, a key point for progress for the brand. Moving to Abercrombie brands. Wow, the team delivered their 11th consecutive quarter of sales growth with an impressive 30% sales increase year-over-year. We continue to find new ways to win with our target audience, resulting in great balance and consistency in addition to growth acceleration.
Similar to Q2, we saw growth in units, AUR, genders, regions in both stores and digital direct channels. On the assortment, both men's and women's posted double-digit sales growth in the quarter. Looking at women's Q3 marks the 13th consecutive quarter of double-digit sales growth. I've been impressed with how our teams have continued to build on strong franchises across tops, bottoms and dresses.
For men's, Q3 marked our fifth consecutive quarter of growth, an important milestones we strongly come at the beginning of our growth path in Q3 2022. Following our successful playbook for women's, we are building into franchises in the central lease and its while driving newness across jeans and pants. I'm excited about our cold weather assortments in both genders across sweaters, fleece and outerwear as we approach holiday.
Abercrombie continues to find compelling ways to connect with customers through unique collaborations and brand experiences. For example, our recent collections with Influencer Kathleen Post and Harlems Fashion Row Designer Nicole Benefield have driven engagement with new and current customers particularly on social media and our digital shopping platforms.
On an in-person experience, we continue to see traction in our neighborhood stores, and we were thrilled to open 4 additional locations in the quarter, including SoHo in New York, Brickell Street in Miami, King Street in Charleston and Harvard East in Baltimore. We have and will continue to use our digital in-store experiences in concert to drive a seamless customer experience.
Looking forward to the fourth quarter, Abercrombie brands has had a great start to November, continuing at historic 2023, and we're confident our customers will love what we have for them this holiday season. Moving to regional performance. As we discussed last quarter, we are seeing positive results from our evolved regional operating model, which provides better support for our local teams and a greatly improved customer experience.
Each region delivered growth in the quarter also building on second quarter sales increases. On a comparable sales basis, the Americas grew 16% in Q3. EMEA grew 15% and APAC grew 32%. And the localization efforts our EMEA and APAC teams have made key updates to our assortments, pricing and forced cadence as we have moved through 2023, contributing to our sales performance in those regions.
In EMEA, our teams also localized marketing content and prioritize spend in our 2 largest markets, the U.K. and Germany, where we are seeing outsized positive results compared to the rest of Europe. We've seen similar progress from our APAC team as well. As you know, Singles Day is an important retail holiday for us in the region, and the team tailored promotions and product positioning, leading to a nice increase in sales this year.
There is more work ahead, but our improved trends give me the confidence that we are focused on the right aspects of the customer experience and that we can continue to recoup lost volume over the past few years following the COVID pandemic. Before I turn it over to Scott, I want to share a few additional thoughts on the upcoming holiday period. Fourth quarter is off to an encouraging start, and we're ready and focus to compete with the large volumes still ahead of us.
Our teams have worked hard to align our product and promotional messaging to set us up for a successful holiday across brands. With strong brand positioning and highly product strategies in place for each brand, we are accelerating our marketing investment in the fourth quarter to capitalize on heavier traffic and drive customer acquisition and retention.
While the macro environment remains challenging and uncertain, we have proven that we can deliver growth across brands and regions, if we stayed focus on our customer and execute our playbook. I'm so proud of what our teams have achieved so far, and we expect to finish 2023 showing the strength of our customer relationships in addition to sales growth and profitability.
I'd like to thank all global associates for making this happen through their unrelenting customer focus and unwavering commitment to our always forward plan. We all look forward to continuing momentum in the important holiday period and sharing our full year accomplishments with you soon. With that, I'll hand it over to Scott.