Michael Jeffries
Analyst · CLSA
Good morning, everyone. The third quarter results we are reporting today include total sales up 9% and diluted earnings per share up 53% versus a year ago. Our operating margin for the quarter increased to 9.6% from 7.4% a year ago. These significantly improved financial results reflect progress on several fronts over the past quarter.
Starting with sales. We saw a sequential trend improvement in same-store sales in both the U.S. and international businesses. U.S. same-store sales increased 2%, with chain stores up 6% and flagship and tourist stores down 12%. Looking at our U.S. chain stores plus U.S. direct-to-consumer, comparable sales were up 7%, on top of growth of 16% in the comparable period last year. As reflected in the chart in our Investor Presentation, this means we have -- now have had positive growth on this key metric for each of the past 11 quarters.
Our overall international business grew 37% for the quarter, and we saw sequential comparable store sales improvement in all markets other than the U.K., where comps were similar to the second quarter. Elsewhere in Europe, bright spots included positive comps in Scandinavia and flat comps in Belgium and Spain. We are encouraged by our trend in Asia, where our first Hong Kong Hollister store has been comping positively since it lapped the initial opening period. In addition, we expect to comp positively in China when the first 3 stores move into the comp phase. And we have opened well in our first store in South Korea.
International direct-to-consumer sales grew strongly, up 31% versus a year ago, with Europe particularly strong. New stores opened during the quarter have performed well.
Coming back to the U.K., our comp trends there have remained challenged, down high 20s for the quarter, consistent with the second quarter. However, after adjusting for cannibalization, and including direct-to-consumer growth, we believe our underlying comparable sales trend was closer to being down by a mid-teen percentage. In addition, our full price selling mix in our U.K. Hollister stores was better than a year ago.
We believe the sales trend improvement we saw in the quarter is attributable to our inventory flow getting back on track after the issues we talked about in the second quarter. In addition, we have seen some benefit as we have begun to lap the macro-driven declines in our European business a year ago.
Turning to merchandise margin, we saw improvement across all segments of our business, reflecting a significant tailwind from lower product cost. Overall, we are pleased with these improved results, but with the critical fourth quarter still largely ahead of us and significant macroeconomic uncertainties remaining, we continue to be cautious in our near-term outlook. But trust me, we are upbeat, engaged and highly motivated.
In that context, we are continuing to focus on the strategic initiatives we spoke to on our last earnings call and I would like to take a few minutes to speak to each of those. First with regard to merchandising, we are being highly disciplined with regard to our strategy of starting with conservative merchandising plans, shortening lead times and increasing the percentage of our open-to-buy, reserved or chase current trends. In addition, we have heightened our focus on current street and runway trends.
With regard to inventory productivity, we are committed to growing inventory at a slower rate than the rate of sales growth, which we did during the third quarter. Third, with regard to insight and intelligence, we continue to build this team and now have a presence in Asia and Europe, as well as here in the U.S.
With regard to customer engagement, more than 750,000 customers have joined our new A&F and Hollister club programs since their launch early in the third quarter. We also continue to expand our customer contact files, growing e-mail addresses by about 1 million and mobile phone numbers by about 500,000 during the quarter. In addition, our new CRM system is now fully integrated, enabling us to have a single view of our customer across all channels.
Fifth, with regard to expense and AUC, we anticipate further like-for-like reductions in average unit costs through the first half of 2013. With regard to expenses, we are undergoing a detailed review of our expense structure and expect to talk more about this in our February earnings call.
As we have said in the past, we believe all of these efforts can be meaningful in terms of improving the productivity and profitability of our business, both in the U.S. and internationally. Our primary focus as a company continues to be on the execution of these initiatives, leveraging the proven global appeal of our iconic brands and being judicious in our use of our shareholders' capital. We expect to continue making good progress.
In terms of our financial results, the 4 quarters through the second quarter of this year were challenging, reflecting the combined impact of a dramatic spike in commodity costs, a sharp deterioration in the macroeconomic environment in Europe and ending up on the wrong side of some merchandise planning decisions we made in the middle of 2011.
We are pleased that the third quarter marked a return to healthy EPS growth and we are hopeful that we will be able to sustain year-over-year EPS growth going forward.
With that, I'll hand over to Jonathan.