Jonathan Ramsden
Analyst · the Telsey Advisory Group
Thanks, Brian. As we indicated in our prerelease 2 weeks ago, we want to spend some time this morning to give an update on various aspects of our forward-looking plans. And in connection with that, I would like to refer you to the Strategic Update section of our investor presentation. First of all, as Mike alluded to a few minutes ago, we are confident that the return on investment from our international rollout to date has been superior to any alternative use of capital over that period, including stock buybacks. Going forward, our philosophy remains to be disciplined in allocating capital to where it will derive the greatest return on a risk-adjusted basis.
Turning to the performance of our international operations to date. As we have stated in the past, we think it is helpful to break out the business between Hollister Europe, A&F flagships and other investments. Starting with Hollister Europe. As we have discussed in the past, we believe that Hollister international store openings represent a low-risk, high-return use of capital. To illustrate how we think about this, the slide on Page 14 shows the anticipated sales contribution, EBITDA and operating income for a recent Hollister store we opened -- or we approved rather in France. We referenced this example in some recent conference presentations and think it is a good example of a fairly average European Hollister store.
In addition to our expected or approved case, as reflected on the slide, we also show a downside scenario where the store achieves only 75% of its expected volume and a low-end scenario where the store only achieves 50% of its expected volume. In terms of return on capital, we define store level ROI as four-wall EBITDA less estimated incremental non-four-wall costs such as DC, regional management and an allocation of country-specific costs, divided by a total investment calculated as our original net CapEx plus other investments comprised primarily of pre-opening costs, lease deposits where applicable and store working capital.
Using the store level ROI analysis, this example shows that the return on the approved scenario is 62%. The return is 41% in the down scenario -- downside scenario, and is still above 20% in the low-end scenario, a scenario we regard as very unlikely. This particular store does not have any significant anticipated cannibalization effects, but we also factor those in to the incremental EBITDA where they exist. In addition, our CapEx in France runs higher than our average across Europe.
On a trailing 12-month basis, approximately 90% of our Hollister European stores exceeded a 30% four-wall margin. In addition, on average, the stores are exceeding their approved sales volumes by approximately 20%, with the result of the overall store level ROI for Hollister Europe is well above the example we just reviewed. It is also important to note that our downside risk on Hollister chain stores is also protected by lease exit clauses that exist in many of our leases. 90% of our Hollister European stores have lease exit clauses, either unconditional or based on sales.
Turning to A&F flagships. The slide on Page 16 provides an illustration of the performance of our A&F London flagship over the past 12 months. As Mike stated, we believe that the London flagship is a good example to discuss as no other store has been more adversely affected by the macroeconomic and cannibalization trends. Despite a material decline in London's volume over the past year, the store continues to operate well head of its original approved volume and well ahead of our 30% contribution margin hurdle rate.
In addition, the store level ROI has also remained strong, and the store has generated cumulative returns, which are a multiple of our initial investment. Using a comparable measure, our overall store level ROI on a trailing 12-month basis for our European A&F flagships exceeds 35%, with all of our European flagships other than Copenhagen and Düsseldorf, operating at four-wall margins above 25%. As a last point on Europe, the returns referenced above do not include the benefit our increased store presence has had on our international DTC growth, which we believe is significant.
With regards to other international operations, our store level ROI for our Canadian operations is comparable to Europe. Although, at this point, we are not planning any further investment in Canada. With regard to Asia, our rollout is still at an early stage, and we will continue to take a test-and-learn approach to new opportunities, limiting our invested capital until the opportunity is proven.
Turning to what this means for our future opening plans. The slide on Page 18 shows the A&F international store plans we have today. We have added no new commitment since our prior update in May, although we continue to move forward on Shanghai location that we would expect to open in the fall of 2013. In addition, we have scaled back Dublin and Seoul from full flagships to smaller Tier 1 formats, with meaningful reductions in the associated capital expenditures. We are not able to confirm an opening date for London kids at this time.
With regard to Shanghai, we do not expect the store to achieve our 30% four-wall margin hurdle rate. However, we believe that a Shanghai flagship is important in supporting our broader roll-out in China, which, in addition to Hollister, may potentially include some A&F chain stores. Beyond Shanghai, we are pausing all other flagship commitments, but will keep this under review as we go forward. We now anticipate around 30 Hollister openings this year, in addition to the 4 international Gilly Hicks stores we have already opened.
For 2013, we are planning for approximately 20 international Hollister chain store openings. This includes close to 10 existing commitments. Overall, these openings will be focused on under-penetrated markets where we expect minimal cannibalization. They will include our first stores in Australia and likely in the Middle East. On the latter point, we are finalizing an agreement to establish a joint venture with a Middle East-based partner that will provide us with operational support while enabling us to operate our stores consistently with our fully company-owned stores. As we have done in the past, we will continue to review all store openings on a case-by-case basis.
We now expect capital expenditures in 2012 to be around $360 million and 2013 capital expenditures to be around $200 million. Our modified store opening plans will also result in significantly lower pre-opening costs, which would now come in around $50 million this year and reduce to approximately $30 million next year.
Coming back to our capital allocation strategy. As reflected on Slide 19, our share repurchase philosophy is as follows. After allocating capital to new stores and other internal projects, such as DTC investments that provide superior returns, we would expect to return excess cash to shareholders through dividends and share repurchases. We define excess cash as being cash above a $350 million base requirement at all times. We believe this amount is appropriate to protect the company from the short-term effects of external factors. In addition to cash from operations, we will continue to review the appropriateness of adjusting our capital structure through the use of the term loan facility or other instruments over time.
This evaluation takes into account the inherent leverage already in our business model, as well as our outlook on the business in general. Given business trends here in the second quarter, we chose not to draw down on the term loan, but would expect to use this facility once we are confident that business trends will stabilize. Lastly, we would like to do buybacks when we believe the stock is attractive -- attractively priced on a long-term basis.
In the above context, the slide on Page 20 of the presentation illustrates our capital allocation over the past 6 quarters and shows that over that period, we have spent approximately $360 million on new store openings, approximately $358 million on stock buybacks, approximately $155 million on other CapEx projects, including maintenance-type projects, and approximately $90 million on dividends.
Regarding our share buyback potential, the slide on Page 21 shows a projected normalized free cash flow for 2012 of around $300 million, with a normalized lower run rate CapEx. Assuming that our underlying results improve going forward, the free cash flow generated should increase accordingly. In addition, having been in the position where inventory has been a use of cash over the past 12 months, we expect inventory to be a source of cash over the next 12 months. Beyond that, we are committed to growing inventory at less than the rate of sales.
Based on this, we anticipate that we will have substantial free cash flow from operations over the next 18 months to support continued capital return to shareholders. In addition, we have a term loan facility of $300 million to supplement that. Based on these projections, our board yesterday authorized an additional 10 million share increase in our share repurchase authorization, bringing the total authorization to 22.9 million shares.
With that, I will hand back to Mike.