Moshe N. Gavrielov
Analyst · Anil Doradla with William Blair
Yes, so we obviously did a terrible job in explaining what we're doing. So we -- it's true we have a single manufacturing process. That's absolutely true, which is HPL. We think that, that was at the core of the success because it's actually a high-performance, yet low-power process. So it actually enables us to span the product families. Now what we have is a scalable, optimized architecture with -- at the high-end, it's optimized for performance. In the midrange, it's -- which is Kintex, it absolutely has an unbelievably well-matched performance power footprint, which we believe is a huge differentiator vis-à-vis what the competition has, which use LP process there and typically, does not have enough performance. At the low end, the -- it was optimized for a lowest power and the lowest cost, and the fact -- they are fixing that. I can tell you that if there's one decision that not only would I never change but I -- if I could have done it on the 40- and 45-nanometer node, this is the decision. Right? And so if it -- if we have failed to explain the benefits of it, shame on us. But the customers are thrilled with it, and if you look at the product definition and what the customers can achieve, at the high-end, it's higher performance and higher capacity than the competition and higher bandwidth. In the midrange, it absolutely hits that performance power cost trade-off, which is not easy to achieve. But we think we've hit it and we think that the competition missed in a big way there. And at the low end, we've already rolled out the Zynq offering, which shows the Artix fabric, and the results are great, it's functional and part of our fast rollout and being first to market with the breadth of product is due to having the same manufacturing process but having highly differentiated [Audio Gap] so if we failed to explain that they are optimized for the 3 points, we did a great injustice. But they are optimized, and if you go to the customers, just ask them what they see. We have the highest performance, we have the best trade-off in the middle, and we also have a low-cost, low-power version, which we think is second to none. So we're delighted with where we are. And again, I would never -- not change this and you can guess that to the extent that these options are available in the future, we're very likely to go the same way.