Brett, I think that's part you know that, that is part of the overall strategy of the company. But the – what we're saying right now is that, those pricing models and those monetization models don't work. I mean, look essentially – you go back to two, two and a half years, there was a lot of optimism about streaming, and the thought process was at that time that a streaming customer was worth $400 or $500 per customer and that was based on the idea that there were a lot like cable customers, right, because they're going to be with you a long time. The fact is, is that – the model for the consumer is very different. When the cable business, right, if you wanted to – if you wanted to cancel your subscription, I mean, you really had to work at it. And the same thing honestly was true with signing up a lot of times, but now in the streaming model, it's one click of your mouse, that the -- so that's the that's the new environment and the pricing structures that you know -- that the industry has had, but I don't really reflect that reality. They don't reflect the reality that a customer can sign up, bins your product for a month and then review. And so what does that make that customer worth? Certainly not $500, that they -- so, if there needs to be an adjustment what AMC is doing is essentially maintaining its revenue streams, make stabilizing itself, not doing that kind of investment that values streaming customers of $500, but rather laying back, watching the marketplace, working with retailers like MVPDs, and waiting for our opportunity to take our great content and put it into a vehicle that truly monetizes it. That might take a little while.