Adam Aron
Analyst · Credit Suisse. Please proceed with your question.
…AMC theaters on-demand, you know, we've only been out two weeks. It’s a little early to give you any forecast over two weeks. We always thought that we would start out very slowly. We have very little cash invested in this thing. A few million dollars to program it. We’re not spending a lot of money marketing it. We don't quite think we’re going to scare iTunes or any other people in the space already, but here’s what we do think. It's somewhere between 50 million and 90 million people a month who are interested in movies, are already coming to the AMC website and are already coming to the AMC smartphone apps, and if we can make it really easy for them to rent or buy movies on-demand for home viewing, phone viewing, tablet viewing, you fish where the fish are, and since we’ve got so many people interested in movies already coming to us and exploring our website, we think that just by accident we’re going to see a substantial number of transactions on each of which we make a positive contribution over it. So, that's why we think we’ll be successful, and yet, we think the business will be very small, at least when we start and we’ll see how we build over the quarters and years ahead. But why not do it, it was easy for us to do, and we launched and we ask all of you, just – got to be Stubs are enrolled, but go to our website or go to our smartphone app, there used to be two buttons at the top of every page, in theaters and coming soon, there are now three buttons at the top of the page, in theaters, coming soon, and on demand. We think that what we’ve designed is a really attractive slick-looking guest interface. We look every bit as professional, as other major players in the space, and as I said, it cost us next to nothing to do it. We’ll see how much revenue and profit it winds up adding to the bottom line. Studios are – by the way, and lastly, and studios are very happy with us doing it because it's just one more player coming in and helping in the ecosystem of their home entertainment business. We already have great relationships with all of our major studio partners to the extent that we can do more things that make their lives better, making their lives better, ultimately makes our lives better in the long run.