Good day, ladies and gentlemen. And welcome to Alarm.com's Fourth Quarter 2017 Earnings Conference Call. At this time all participants are in a listen-only model. Later we will conduct the question-and-answer session and instructions will follow at that time [Operator Instructions]. As a reminder, today's conference is being recorded. I would now like to turn the floor over to the Brinlea Johnson of the Blueshirt Group. Please go ahead.

Thank you. Good afternoon, everyone. And welcome to Alarm.com's fourth quarter 2017 earnings conference call. As a reminder, this call is being recorded. Joining us today from Alarm.com are Steve Trundle, President and CEO and Steve Valenzuela, CFO. Before we begin a quick reminder to our listeners. During today's conference call, management's discussion will include forward-looking statements, which may include projected financial results or operating metrics, business strategies, anticipated future products and services, anticipated investment and expansion, anticipated market demand or opportunities and other forward-looking statements. These forward-looking statements are based on our current expectations and beliefs, and on information currently available to us. Statements containing words such as anticipate, believe, continue, estimate, expect, intend, may, will and other similar expressions are intended to identify such forward-looking statements. These statements are subject to risks and uncertainties, including those contained in the Risk Factors section of our most recent annual report on Form 10-K filed with the Securities and Exchange Commission, and subsequent reports that we file with the Securities and Exchange Commission that could cause actual results to differ materially from those contained in the forward-looking statements. Please note that these forward looking statements made during this conference call speak only as of today's date and Alarm.com undertakes no obligation to update them, to reflect subsequent events or circumstances, other than the extent required by law. Also during the call, management's commentary will include certain non-GAAP financial measures and provide non-GAAP guidance. Management believes that use of these non-GAAP financial measures provides an additional tool for investors to use, in understanding company performance and trends, but note that the presentation of non-GAAP financial information is not meant to be considered in isolation, or as a substitute to the directly comparable financial measures prepared in accordance with GAAP. Reconciliations between GAAP and non-GAAP metrics for our reported results can be found in the financial statement of our earnings press release, which we have posted to our Investor Relations Web site, at investors.alarm.com. This conference call is also being webcast and available on our Investor Relations Web site. The webcast of this call will be archived, and a telephonic replay will be available on our Web site. So with these formalities out of the way, I'd now like to turn the call over to Steve Trundle. You may begin.

Thanks, Brinlea and welcome to everyone joining our call today. We are pleased to report that the fourth quarter exceeded our expectations, closing out a solid 2017. Our SaaS and license revenue in the fourth quarter was $65.2 million, increasing 39% over last year. Our adjusted EBITDA in the fourth quarter was $22.2 million, increasing 55% over last year. During 2017, we set an ambitious agenda for the company. We worked hard to strengthen our position as the leading engine of innovation for service providers in the smart security space. We also further positioned the company to capture new growth opportunities and expand our participation in other emerging business models enabled by the Internet of Things. I want to thank our service provider partners, our ecosystem partners and our employees who all contributed to our progress in 2017. On today's call, I want to review key developments from last year, highlight some of our recent product announcements and discuss trends we’re seeing in the market. Over the course of 2017, we delivered against a robust product roadmap. We introduced new technology to drive growth opportunities for our service provider partners. For example, we enhanced our video service by delivering support for new indoor and outdoor cameras, including a Slim Line Doorbell Camera. And we added engaging new features to the video experience through updates through our mobile app and web dashboard. During 2017, we also expanded our platform to support a wider slice of the security market. This included expanding our ecosystem of commercial grade security panels and video cameras and introducing a new system enhancement module to facilitate upgrades from traditional systems to our interactive services. Collectively, these new solutions enabled our service provider partners to further appeal to commercial customers. In 2017, we also continued to pioneer increasingly…

Thank you, Steve and good afternoon everyone. I will begin with a review of our fourth quarter and full year 2017 financial results and then provide guidance for 2018 before opening the call for questions. Starting with the fourth quarter, Saas and license revenue grew 39% from Q4 2016 to $65.2 million. Our fourth quarter SaaS revenue included approximately $1.2 million in energy management incentives earned by our subsidiary EnergyHub accounted for in our others segments. We record the seasonal revenue in the fourth quarter each year based on energy savings reported by utility partners. For the full year of 2017, SaaS and license revenue grew 36% from 2016 to $236.3 million. Our SaaS and license revenue visibility remains high with a revenue renewal rate of 93.5% in the fourth quarter, consistent with our historical range of 92% to 94%. Hardware and other revenue in the fourth quarter increased to $23.6 million, up from $22.9 million the same quarter last year. We continue to see strong growth of our video products in the fourth quarter. Total revenue for the fourth quarter increased 27% from the fourth quarter of 2016 to $88.8 million. Total revenue for 2017 reached $338.9 million, up 30% from 2016. Gross margin for our SaaS and license revenue was 85.5% for the fourth quarter, up about 350 basis points from the same quarter in 2016. Gross margin for hardware and other revenue was 21.9% for the fourth quarter. This is up about 150 basis points from Q4 2016 due to product mix. Total gross margin increased to 68.6% for the fourth quarter, up about 700 basis points from the same quarter last year. The higher gross margin in the fourth quarter is due to a combination of the increase in SaaS and license gross margin and a…

Thank you [Operator Instructions]. And our first question comes from the line of Gabriela Borges with Goldman Sachs.

In the past, you’ve talked about business intelligence tools helping dealers drive customer engagement and retention improve overall economics. Can you give us an update on the impact this is having? I understand, it is still relatively early. What are you seeing in terms of its ability to drive expand within your install base?

So we’ve invested through in business intelligence through time, we’ll continue to do so. It's getting more and more powerful all the time what we can do. The current emphasis is actually helping our service providers use the BI tools to actually reduce their ongoing cost to serve. So been able to pick up very early when there is some installation having for example that's resulting in a disproportionate number of customers having an issue later with the particular product in the ecosystem, getting that feedback back to the management team very quickly. So that they can adjust their processes get more technicians trained up on whatever that device might be. So that's the particular focus. We've also used the product, it's really not just us using it, our service providers are using it to identify what are the things. And I've talked about this a bit in the past, what are the things that I as a service provider can do to drive higher engagement from my customers. And we've identified about $50 or $60 attributes that one might choose to pursue in the way they created customer management customer but then we've boil that down to the top five or six best practices that a service provider can follow when they initiate a new relationship with the customer. And if they follow those things with some of the legend, they will get a higher engaged customer but then it trip at a lower level. So those are a couple of examples of how we’re using the business intelligence infrastructure for the benefit of the service providers. And then there is a lot of stuff going on and really inside the offering itself where we have a technology we call insights engine that I spoke a bit about just a moment ago, but I'm going to leave that for later.

And in terms -- so we've seen a few announcements from Amazon and other DIY vendors. Just can you speak to composition of the DIY market more broadly? Do you see that as potentially being cannibalistic longer term or the driving smart home adoption? Thanks.

No, I mean we've seen these really -- we've seen announcements since the beginning of the time in the DIY market. We've seen new entrants like Google come in, by Nest, by DropCam, Amazon by Blink. I think we just saw our announcements before I jumped on this call from Amazon. So I think the reality is that our customer prefers a do it for me solution. They want a relationship with a service provider that's going to maintain whatever apparatus is installed in their home. They want to make sure that the smoke detector that's installed upstairs in their child’s bedroom is installed the right way and is always going to work. And if it's not operational, someone is going to be able to come out there and get is fixed. So we see a lot of these products emerge and generate some interest, generate some cost. We think they primarily appeal to a constituency that’s not our core customer folks that are in a rental property or in a smaller property maybe having need for a point solution. I think our hope is that in many ways what the DIY products are doing is cultivating an interest and the type of solution that we can provide to them, hopefully for the -- at some later point in time. So if I become condition to believe that it is possible for me to remotely monitor my property with a given camera solution. And now I move into a larger home and I want to have a lot of different subsystems all work together, we think that's where our service provider comes in. And we're hoping that a broader group of consumers will be aware of the capability of those solutions like the one we offer. So I don’t think we've seen any real dramatic factory sort of predatory impact from the DIY. I'm sure they are getting their fair share of customers but haven't seen they dramatically affect our service providers.

Thank you. Our next question comes from the line of Michael Nemeroff with Credit Suisse.

We heard from somebody in our network that ADT have the ability to upgrade Pulse customers under the Alarm platform over the air without a truck roll. Is that true? And if not, could you maybe talk about the progress in getting ADT to move over to the Alarm platform?

So on the first question, I stay in close touch with my friends at ADT and I don't remember ever hearing that that's something they have actually been able to do. It's not likely that they would upgrade an existing Pulse customer. There may be some outlier I am not considering. But for the most part, I can't think of a scenario where they would upgrade or have upgraded any existing Pulse customer over the year to Alarm.com without some type of services. And so I doubt that and I think that's probably just probably not the case. With regards to the overall relationship I referenced it a bit in my prepared comments. Relationships very healthy, we’re working on a lot of things that I think will let ADT lead with as the year unfolds. And really I think more fully integrated VI control team at this point. They are very solid. The offering has been -- the existing Pulse offering I think has been well handled. It is more robust than it's ever been. And the two groups are working together really on a longer term set of initiatives now that we think will be good for both businesses.

And then maybe a quick follow up for Steve, if I may. Looking at the adjusted EBITDA guidance and the implied margin expansion is lower than we’ve seen over the past couple of years. I mean would we have seen a similar step up in operating expenses if it weren’t for the benefit in the tax code?

So I think we’re showing about 40 basis point increase in 2018 guidance. If you look at 2017, we came it at 21.2%, which is -- 21.1%. So with the guidance we’re providing for '18, we are taking that up a bit. But as Steve said on his call, we’re really taking the opportunity to invest further in marketing and also in R&D. And so you’ll see that the obviously the non-GAAP net income is of course going up substantially over the consensus. So we’re letting some of that flow through the balance sheet. But in terms of EBTIDA where we invest in marketing where in the past if you look at 2017, we said only 12% on marketing and sales and marketing, which was historically very low. So we’re taking that up to 14% to 15% and we’re taking -- continue to make some investments in R&D. So we think that's right given all the opportunities in the marketplace.

Thank you. Our next question comes from the line of John DiFucci with Jefferies.

A quick question for Steve Trundle and for Steve Valenzuela. Steve, just a question on the commercial and thanks for all the detail you went through and the opportunities going forward this year. Back at the Analyst Day, you had talked about introducing new product called an access control product, tailored to the commercial SMB market. Can you assure any progress on bringing this product to market and how you think could unfold going forward?

We’re anxious to get that product fully generally available and announced properly. But as you saw at the Analyst Day, we've made a lot of progress. The product is in, what I would call, full robust late data stage now where I believe over 100 of service providers are actually installing the product. We’re making sure you get all the details right. The reception has been very good. So we've been -- I've been particularly pleased I guess I would say with the part of the feedback that we're getting from the service providers and where their commentary on the quality of the product. So that's all good. And I think you will see us in the middle part of the year, if not a little before, announce that product formally and bring it to market.

And I guess as to Steve Venezuela, that question that Steve Trundle talked about the benefits and what you might do with the extra cash from the lower tax rate. And I'm just curious if you could quantify that and some anyway when we look at across our coverage universe just given that your front at least today primarily in the U.S. and you are comfortably profitable and have been for very long time. We see you as one of the few in our coverage anyway that's see meaningful impact here?

If we look at in profitability that the company has delivered has been quite good again with 21.1% EBITDA in 2017. But what's interesting to look at again is the way that EBITDA, we’re increasing the EBITDA growth over 2017 of 40 basis points. Again, it's because of the investments we’re making really are more in the marketing area, given that we’re coming off as a really low, if you will, year in marketing investments and then in R&D we’re continuing to make investments in R&D. If you look at in 2017, which is the acquisition of Connect and ObjectVideo and those really help to set us up in terms of significant opportunities with regard to a video analytics with connect working with ADT. And so it's interesting to see the way the tax works out. EBITDA is obviously before tax. And so we're making those investments. As Steve said on his prepared remarks, we're letting some of that flow to the balance sheet and also the P&L as we're taking that income up quite a bit compared to what we’ve seen in the past. So we're balancing both and we think the right thing to do is to make those investments. Given that we're really participating in a very large market opportunity with the smart home and the Internet of Things.

We come up though like we have double-digit growth in free cash flow just from the tax alone. But I guess we’ll see how it plays out. Thanks a lot guys. Nice job.

Thank you. Our next question comes from the line of Nikolay Beliov with Bank of America Merrill Lynch.

Just wanted to get an update on the international front from you guys, exiting 2016 you were running 34,000 subscribers additions per month. What is that number currently and generally speaking in light of the opportunity in the domestic market, how much of your priorities internationally at this point?

How much of a priority is the international market going forward. So yes, I think if you roll back to '16 I stated we had a goal of getting the 4,000 a month basically quadrupling production inside the year that year we were -- and then I think at the end of the year, I updated that we were just shy of that number. We kept pushing in '17 and where I can say comfortably well north of that goal now. So the team is doing very well. And I think we’ve also turned the corner on some of the things that created latency in our ability to really expand globally. And most of those were product related. We have the right set of ecosystem components, different certifications for each market, we need to get different carriers set up. And sometimes it felt like you’re taking two steps forward and one back all of the time in various markets. But at this point as we indicated, we feel very good about couple of the early markets, which were Australia and Turkey. We’re adding some European markets in the first half of this year. Our partnership with Securitas remained strong. So it's taken a little longer for us to get everything up to speed and get them rolling out, but that's going well. Lat-Am is doing well. So at the moment I guess I would say we’re enthusiastic about the year ahead and rest of world. We feel like this will almost certainly be our best year ever there. And in terms of relative priority, because the pipeline looks good to us and because things are beginning to really move towards being even more of the contribution, I think we think that it's pretty darn high priority for us. So it's a high priority for our technology team, getting the right control panels in place is always a high priority. So I would say on a relative basis it's in probably the top three.

And a question for the other Steve. Can you give us a sense, if you can, the breakdown of the 5.5 million subscribers between Alarm.com and maybe Steve if you could help us with the model?

In terms of the 5.5 million subscribers, again most of those are residential. And I didn't hear the back part of your question. We have been increasing and seeing good growth rates at commercial, but it's also the lower base. We talked about at the Analyst Day that we were going to be introducing more features for the commercial market, including access control. The pilot on that is going very well. So we think that there will be good opportunity in commercial, but it’s still I would say relatively early and is still small part of the 5.5 million subscribers, and most of those by the way as well. Again, I didn't hear the last part of the question. But if you are asking about the breakup between international and between domestic, most of those are also domestic North America.

Actually my question was if you split that up between ADT, Pulse subscribers and Alarm.com subscribers?

So the last time ADT updated that number, I believe it was about a year ago. And I had said, I believe they said their subscriber base is over 2 million and we don’t feel that we should really be talking about ADTs numbers unless they publicly have produced that. So obviously, they've grown over the last year and certainly part of the 5.5 million subscriber base of Alarm.com is connect and good portion of that is ADT.

Thank you. And our next question comes from the line of Matt Pfau with William Blair.

I wanted to dig a bit more into the sales and marketing investments. And so I guess, number one why was I guess less spent on in terms of percentage of revenue on sales and marketing in 2017 relative to prior years. And then as you think about the investments in 2018, what are the main areas of where those incremental dollars are going. Because I guess theoretically now that you have relationships with many of the more significant dealers, especially in North America that you can have relationships with, they would seen that there was potentially be a decent amount of leverage in the sales and marketing line item?

So looking at '17, the question is why we take it down. The reason is that at the beginning of the year, we were trying to complete a material acquisition. There is a lot of expense around that. We work positive or 100% of exactly what all of the integration expenses would be. And I think we felt like we needed to let the dust settle a little bit on that and see what steady state condition of the business would be afterwards in terms of cash flow production before we open this ticket fully on marketing. At the same time, we took advantage of that opportunity to test. You are constantly running various marketing programs and sometimes you need the base line how they are doing by testing what happens if you do nothing. So how much Web site traffic are you getting if you’re not running that digital campaign and then when you lay your digital campaign on, you can usually see what incremental contribution it make. So we were doing some of that in the back half of the year as well. We made a big move with adding our VP of Marketing towards the end of the year. And at this point, we feel like we have pretty good visibility on the way the engines working in terms of cash production. And we’re therefore comfortable beginning layer back on some sales and marketing spend, especially on the marketing side, I would say. In terms of how we deploy, we’re not going to get into some brand lower with in the market. I think we're going to look selectively as we tend to do as the audiences that we want to reach. We feel like we have pretty good data on what type of person becomes an Alarm.com customer. So you'll see us be more targeted probably more digital than big brand type of advertising. And then we do a lot with our service providers with the program, we call NDF where we work with the service providers to help them with their local direct response marketing initiatives. And I think we’ll continue to do some of that probably at a higher scale in 2018.

And I think it’s important to put in perspective again the numbers -- again the guidance rate is taking up the adjusted EBITDA quite nicely up over 2017 by over $14 million -- $11 million in terms of the guidance and increasing the adjusted EBITDA percentage as well by 40 basis points. So that's -- I think there is many SaaS companies out there that would love to be have that level of profitability of 21.5% adjusted EBITDA and $82 million of adjusted EBITDA at the midpoint of the guidance. So I think those are very good numbers.

And then the other thing I wanted to ask about is in terms of the guidance and your expectations for the commercial business in 2018. I guess how -- is there a decent amount of success built into the guidance in terms of with the commercial business or should we think of commercial as more of potential upside to the guidance that you've provided?

So as consistent with the prior practice, we're doing a certain amount in commercial today and there we with an interactive smart commercial solution but we don't have the full product in that we want to have in the market. And as I answered the question earlier from John, I think I talked about a midyear entry point for the access product. So our practice is we don’t attempt to assign upside the things that are not yet really in the market. And we build our estimates and our model off of things that currently have traction that we feel we can have a reasonable chance of projecting. So that's how we look at it.

Thank you. And our next question comes from the line of David Gearhart with First Analysis.

My first question I wanted to ask about litigation expenses. Litigation expenses were down over $5 million in '17 versus '17. And I think some of that had to do with IP and exhibits and patents in review. Just wondering if we should expect a pick-up in litigation expenses in '18 if you could provide an update there?

So '17 there is some lows in the activity at various points and measures off the litigation expenses lower. I think what I would do, we can't comment specifically on what we’re going to spend on there. We don’t actually even know often times. But I think that I would look to '16 as an indicator as a better base line for what you probably should be modeling for '18.

And then going back to guidance, previously you provided a preliminary outlook for '18, 375 to 385 and top line, 380 at the midpoint, new guidance is 381 at the midpoint so 1 million uptick there, would have expected a little bit more just given the strong Q4 and you are investing more in the sales and marketing, primarily the marketing side but would have expected a little bit more of a pickup. Can you talk a little bit about why we’re not getting as much of a pickup? Is it more related to the hardware issue that you talked about or the substitution of embedded modules for that part of the business and maybe quantify that impact to better gauge where revenue could have been? That's my question.

Well first, we did move it up a little bit. I think the -- it's early in the year. I think we also now put out a number, gave you some guardrails around the hardware number. So I think you probably interpret from what we put out an improved revenue mix now with the updated guidance that is important to us in terms of the mix of SaaS and license versus hardware. On the hardware side, we’ve never gotten overly concerned with hardware revenue. And what we’re seeing is more of our service providers adopting control panels where we’ve licensed the technology for the radio and it's embedded on the main board of the control panel. So that in terms of new installations those are using our radio versus that radio that we’ve manufactured versus using one that a third party manufacturer. As we look to '18, we see that number moving from 41%, 42% in '17 using radios that we made to a 33% type of level for '18. So you see some -- and that's not a great -- there's no spread. So that’s not really an upsetting dynamic, but it's a trend that has unfolded I think particularly in the last couple of months we’ve seen a couple of guys shift their purchase habits so little bit there. And then beyond that I think I would just say it's early in the year.

And then lastly from me, you provided some commentary in prior quarters on HVAC channel. I think you had mentioned previously you had 20 partners, it's early days obviously. Just wondering if you could provide an update in terms of number of partners there and what you are seeing in terms of sales activity and also cross selling with HVAC and maybe even selling security and other offerings?

So that effort -- don’t have the exact number of new signs there in front of me. But my guess is we’re probably up to 40 maybe even 50 at this point. That team has then super productive for us and was really the team that produced the thermostat that we just announced at CES. So we continue to see uptick of the Alarm.com thermostat across the business, not just in Building36 but also in Alarm.com and elsewhere, which is a positive. With the HVAC channel, it’s still a channel that we are enthusiastic about. I would say wer’e still very, very days. So of the things in our other segment that we talk about, I think more mature are PointCentral and EnergyHub, both at a predictable pace at this point with Building36 and the HVAC channel some of it’s still trying to get them the exact right product, so working with that first set of partners, but earlier in their formation and a little less predictable still at this point.

Thank you. Our next question comes from the line of Jeff Kessler with Imperial Capital.

And in the past you've been rightly proud of the imager that you've had out there if you want to call it the motion detector video imager that you put in as a means of reducing of supplemented verification, increasing the customer experience at a recent long conference that we were at, couple of your customers were talking about a new line coming out in the next several months. And I'm wondering if you could -- well not, you probably not going to go into the details of the enhancement. Is this the type of thing that will further improved the ability to effectively justify the use of law and professional warrant companies as verification providers in the end or does this enhanced verification capability?

So we refer to that product as the image sensor. It's something we pioneer the goal at the time of initially crafting the product was can we find a way to deliver a consumer a sensor that also takes pictures very, very inexpensively and in a way that the pictures can actually been translated via a fairly low bandwidth cellular connection up to the central station. So that was the goal. We met that goal with the first in connection with products. There is a new -- and if you stop and think about it, PIRs has been around forever and you actually saw why would I even want an infrared motion detector that doesn’t take pictures. If someone is in my home or business, I would like to see who it is. And it’s incremental cost for that is fairly modest than that's possible. The product continues to work in a cell only format, which is unique if you compare that there are lots of ways to get imageries and content out of a property base, primarily with the broadband connection and video cameras. But image sensors are still well positioned for all of those properties where either the consumer doesn't want us to cater to the broadband connection or the service provider doesn't want to mess with it. So still a good product. We see it on -- installed on a healthy number of accounts. The new version is going to extend the battery life further, improve the image quality, give us an ability to increase to maybe even take short form videos with the lens. So lots of different things we’re doing there. And I think what you’re referring to is then back the integration that we get with the simplification is an area where it's impossible for sometimes. We just keep shifting away at the 1,000 different central stations that we’re actually connected to and get them up to a point that they can actually handle the content that we’re able to provide when there's an alarm condition in the property. So it's a constant effort that we’re engaged in. And if we get all the central up to a common base line of capabilities then I think that definitely helps with the positioning of our professional service providers.

A couple of things that you got involved in toward the beginning of the year that you mentioned, but you didn't really go into very much, stuff like the group of folks that you’ve got from ObjectVideo. They are obviously working on analytics and things like that. Could you delve a little bit more into not necessarily the primary stuff you probably won't talk about. But what is the goal of this team toward -- what end are they going to be used for again differentiating this company from its competition?

So the first goal is to provide an outstanding consumer experience around our video offering. And to do that, I think we need to cut down on the noises consumers getting the amount of -- I actually even tested other products. And the number of clips you get relative to the amount of valuable content you get that ratio should be fairly low right now, it's generally very high. You get lots of clips and lots of noise for the one thing that you actually want to see. So with our video analytics team, we’re attempting to discern what those things are that the consumers are interested in. We’re doing a lot of object classification work and a lot of trip wire work to make sure that when we deliver a clip and we’re even a period reporting to the consumer, we can point to them, point out the events that should be relevant, it’s important. If we do that, then the overall -- especially if they can do that with low cost cameras. So the other big challenge here some of this capability has been available traditionally in a very high cost format where we’re either running massive server infrastructure or you’re running a fairly expensive camera that is $300, $400 camera. So we’re trying to make this possible with cameras that are going to fit a price point that our service providers tell us they can take into the residential markets successfully and that's really the goal there.

Most of my other questions were answered. However, if you could just go into a little bit of any developments internationally, I know you have again you’ve talked about it generally. But what are the things that you need to do to in addition to making EnergyHub a contributor? You’re focusing on geographic areas. Can you bring some of the new projects you’re working on to the international arena yet or is it still in the stage of just making sure that the cut that the service groups out there be they in Australia or in Sweden are just simply comfortable with you. And at what point are you with these guys?

So we're definitely more at the early point where there is one-to-one play that we’ll have at some point where when we really feel good about with our service provider partner in a country like Australia we’ll bring in other products that we already perhaps didn’t find it here in North America. But for now there is so much interest in just smart home for doing that well that’s what the consumer want, doing that with the equipment that they have. But that's very much still our focus with these early relationships and we're not getting distracted by bringing in EnergyHub or brining in the PointCentral offering. We've got enough up take with those here in North America at the moment. But if you roll the clock forward by six years and we get to the point that in rest of the world where similarly positioned as we are here today in North America, then at that point it makes sense to take the businesses that we've crafted in the other segment and roll those rest of world as well. But at the moment, we’re really more in beachhead mode where we're getting set up, getting people productive, getting them trained, getting supply chain straightened out and trying to drive numbers on smart home.

Thank you. And our next question comes from the line of Darren Aftahi with Roth Capital Partners.

Just if any follow-up on the marketing spend. Can you handicap the incremental and the absolute where you plan to spend that? And I guess what I'm getting at is some of your smaller or relative install bases, i. e. commercial or international like what are your plans to step up spending in those segments. And then if you do plan to spend more aggressively on marketing and international, any geographies you call out? Thanks.

The step up is a step up, but it's not a dramatic step up from where we were. Of course ‘16 these we’re talking a few million dollars I think in discretionary spend increase. And the focus there is first some additional brand work in a very targeted way against some audience that we think would have a high proclivity to take services like those offered by Alarm.com. So we’ll be surgical there that will be brand work where we’re trying to drive interest in the technology so that we can then refer those who are interested back to our service providers or so that they've already heard about Alarm.com when the service provider shows up on the door step. Second is to do some additional local marketing with our service providers, which is a little bit more of a direct response where we’re helping them to get a program stood up. It might be that we actually we generate the content they use I mean the TV ads or the radio spots then they go deploy that with their own phone numbers and their own brand, some work there. And then third is we’re going to do a little bit more in industry marketing this year than we've done. We've got some new offerings that we've alluded to on the video side on the commercial side and on the access side. With each of those, we have a duty to get the word out so you'll see us spend a bit more on industry marketing back out to our service providers and to new service providers. So that folks are aware of what we have in the product arsenal and those will be really the three places we focus, not so much international. International remains an opportunity but probably won't be a heavy focus other than getting all of our collateral and our basic marketing infrastructure in place. I don't think we’ll go out and try to -- as an example dominate any given Latin American country with consumer market. And I think we’ll be helping our service providers in those markets get the right infrastructure in place so they can do their own marketing.

And then just as a follow-up, I mean as we think about the cadence, you’ve shown pretty nice operating leverage historically and you’ve investing in '18. There we look a little bit more intermediate term. Is that the cadence which we should expect from you guys or is this continued operating leverage is more of a one-time step up and truing up your marketing spend?

I think we’ll assess each year as the year unfolds and see how we field out the market. But generally -- directionally I think what we’ve done this year or what we’re projecting this year is probably congruent with what we have at this moment and anticipate to be cadence where there's slightly more operating leverage being let out of the business, but at the same time not -- that's coming from higher revenues and improved revenue mix. And we’re still pretty focused on taking advantage and being well positioned for the opportunity that we see unfolding over the next decade. So we definitely don't think we’re at the point yet where we want to fully pull the operating leverage lever in the business, we’re looking longer term.

Thank you. And our next question comes from the line of Mike Latimore with Northland Capital.

On the commercial side of things, over the long term, is there any inherent difference in mix, hardware service versus what you’re seeing on the residential side?

Difference in mix in terms of -- commercial does have some more hardware components to it. It also had a good SaaS component. I think we’ve talked about in the past that commercial actually has a higher ARPU because there tends to be more video, it tends to be a little bit different configuration. So you tend to see ARPU on average twice as high as residential, and sometimes three times as high. So there will be more hardware. I think as we -- as Steve talked about earlier in this call, when we talked about the guidance for the year again we’re talking about what we know today. And so we’re looking at the year and figuring out exactly the timing of when commercial will be ramping up. And so typically with hardware as you’ve seen in the past, we’re fairly cautious about the numbers we give out for that in advance in terms of the guidance. But certainly there is a good hardware component related to commercial.

And then just last on the quarter just reported. After video, what was the second and third additional device or sensor that was in demand in the quarter?

So, first is for what we call professional video, second after that is locked, door lock and I believe third would be probably thermostat followed closely by image sensor and then you get down into like garage door and so many other things.

Thank you. And that concludes our conference call for today. We thank you for your participation and you may now disconnect. Everyone have a great day.