Steve Trundle
Analyst · Jeff Kessler with Imperial Capital. Your line is open
Yeah Jeff, that was a good question. So I think that you are correct, that a number of communities are reacting in kind of an adverse way to the mountain of false alarms, that a lot of these sort of security in a shoebox type of offerings are generating, as folks take home things they bought, at a retail store and try to install it. So we are hearing about that; I think our service providers actually kind -- in kind of an odd way, they actually like seeing a little bit of that dynamic, and because it in some ways, benefits them, it leads the customer back to getting a system from someone that has installed hundreds, if not thousands, and knows how to make sure these things are not generating a ton of false alarms. So it's not necessarily a negative trend. And then it brings us to, like things that are particularly interesting, that we are doing with the product itself. And as an example, a customer can actually see images and/or video from their home, and then acknowledge that the alarm is true or false, directly from their mobile app, before the central station actually ever initiates a dispatch. And in that case, we will generate a cancel back to the central station, and that will flow through and we avoid a lot of the false alarms, especially when we are getting kind of a higher attachment of some of these video elements. And when I say video elements, that kind of brings me on to products I have always been excited about, which is the product we call the image sensor, which is a low cost motion detector that actually includes a camera that takes pictures, anytime it's triggered at an alarm state. And there again, we can get that data -- that contextual data directly to the consumer, and give them an opportunity to call off the alarm and all of that sort of wire. They don't even have to take a phone call, they simply hit the cancel button and the alarm goes away. So I think it's probably good for us. It give us a chance to be innovative. I think doing things, another one that's associating individual sensors. So peripheral sensors with actual cameras, to be able to map that layout, such that when there is an intrusion on a given point in a property, we are getting to the operator in the central station, the video, sort of the right video for that type of intrusion, gives us a place where we can do interesting things with software, to make the whole apparatus better, and hopefully make it -- something that creates less anxiety for the consumer, and so it is a dynamic. It's one that actually think is probably positive for our business, and hopefully an area where we can really help our service providers persist.