Good morning. My name is Thea and I will be the conference operator today. At this time, I would like to welcome everyone to the AGCO 2020 Second Quarter Earnings Release Conference Call. [Operator Instructions] At this time, I would like to turn the conference over to Greg Peterson, Head of Investor Relations. Please go ahead, sir.

Thanks, Thea and good morning. Welcome to those of you joining us for AGCO's second quarter 2020 earnings conference call. This morning, we will refer to a slide presentation that's posted on our website at www.agcocorp.com. The non-GAAP measures used in the slide presentation are reconciled to GAAP measures in the appendix of the presentation. We will make forward-looking statements this morning, including demand, product development and capital expenditure plans and timing of those plans, acquisition, expansion, and modernization plans, and our expectations with respect to the costs and benefits of those plans and the timing of those benefits. We'll also discuss production levels, share repurchases, dividend rates and our future revenue, price levels, earnings, cash flow, tax rates and other financial metrics. We do wish to caution you that these statements are predictions and that actual results may differ materially. We refer you to the periodic reports that we file from time to time with the Securities and Exchange Commission, including the Form -- the company's Form 10-K for the year ended December 31, 2019 and the company's Form 10-Q for the quarter ended March 31, 2020. These documents discuss important factors that could cause the actual results to differ materially from those contained in our forward-looking statements. These factors include, but are not limited to, adverse developments in the agricultural industry, including those resulting from COVID-19, including plant closings, workforce availability, supply chain disruption, and product demand. We'll also include weather, commodity prices, changes in product demand. So, we disclaim any obligation to update any forward-looking statements, except as required by law. A replay of this call will be available on our corporate website later today. On the call with me this morning are Martin Richenhagenagen, our Chairman, President and Chief Executive Officer; Eric Hansotia, our Chief Operating Officer; and Andy Beck, our Chief Financial Officer. And with that, Martin, please go ahead.

Hey, everybody. And I hope that everybody is safe and healthy. Thank you, Greg. I need to basically make one remark when it comes to weather. Weather at AGCO is not allowed to be used in order to defend the variance in the budget. So that means when the weather is different, people need to be -- to find solutions. We appreciate your interest in AGCO and your participation on the call today. I want to start this morning by thanking AGCOs 21,000 employees, of which about 10,000 jobs have been created during my time, for their hard work that resulted in our world-class support for our farmer customers throughout this pandemic. I couldn't be more proud of their efforts and of the effort of Eric and his team that enabled AGCO to do our part to support the global food supply chain, while keeping our facilities and workers safe. As we discussed on our first quarter call, the health and safety of our employees and the communities in which we operate is our first priority. We introduced a robust safety protocol for our frontline workers, who keep our plants and parts warehouses operating to support our customers. In addition, our supply chain teams did an outstanding job, enabling our factories in Europe and South America to ramp up quickly after being closed for most of April. Lastly, our dealers, along with our sales and marketing teams, have been outstanding as they generate strong sales activities for AGCO products under unique and challenging conditions. Slide 3 provides our financial summary. Our second quarter results demonstrated strong execution as we overcame COVID-19-related production disruption in Europe, and South America in order to deliver solid profitable quarter. Margin improvement in our North American, South American and Asia/Pacific/Africa regions highlighted our quarter. Our…

Very good. Thank you, Martin. And good morning to all on the call. And as we communicated last quarter, our focus for 2020 has been to address the needs of all of our key stakeholders and our employees, our dealers, customers, suppliers, shareholders and our communities during this COVID crisis. This perspective, has guided our actions since the outbreak. First and foremost, we established protocols for all of our facilities, focusing on employee health and safety. These activities have served us well and have been a critical factor in keeping our facilities operating. Second, as Martin said, we are proud of the way our employees are going above and beyond to keep farmers and dealers operating through these difficult circumstances. Innovative approaches, connecting with our dealers and customers through digital tools have been a positive byproduct that we can leverage on to return to normal. Lastly, in terms of business continuity, our focus has been on our supply chain, manufacturing and parts distribution operations. Since April. we've been able to successfully ramp up our production in Europe and South America by focusing on component availability and safe working conditions. In addition, our focus on cost management was evident in the second quarter as we reduced our expenses, while our operations were shut down. Despite these reductions, we are continuing to fund our most important projects as we look to strengthen AGCO for the long term. Slide 6 details our production status for our four operating regions. Our teams are working hard, leveraging both internal capabilities, as well as the resources of our dealer partners and suppliers to support our customers under these unprecedented and unique circumstances. As we discussed last quarter, our manufacturing operations have been significantly impacted by the crisis, particularly in Europe and South America. Our supply chain…

Thank you, Eric, and good morning to everyone. I'll start on Slide 8, which looks at AGCO's regional net sales performance for the second quarter and first half of 2020. AGCO's net sales were down about 13% compared to the second quarter of 2019 excluding the negative impact of currency. The Europe/Middle East segment reported a decrease in net sales of approximately 20%, excluding the negative impact of currency compared to the second quarter of 2019. Sales declines were driven primarily by lost production caused by the impacts from the COVID-19 crisis and were experienced in virtually all markets. Net sales in North America decreased approximately 9%, excluding the unfavorable impact of currency compared to the levels experienced in the second quarter of 2019. Lower sales of grain and protein equipment, high horsepower tractors and sprayers were partially offset by higher sales of hay tools and replacement parts. AGCO's second quarter net sales in South America increased approximately 21% compared to the second quarter of 2019, excluding negative currency translation impacts. Forage tractors, momentum planters and grain and protein equipment produced most of the increase. Growth in Brazil and Argentina was partially offset by lower sales in the smaller South American markets. Net sales in our Asia Pacific segment decreased about 4% in the second quarter of 2020 compared to 2019, excluding the negative impact of currency. Sales were also impacted by product availability with lower sales in Africa, partially offset by growth in China and Australia. Consolidated replacement part sales were approximately $399 million for the second quarter of 2020 and were up about 8% compared to the same period in 2019, excluding the impact of currency translation. Slide 9 examines AGCO's sales and margin performance. AGCO's adjusted operating margins declined by about 220 basis points in the second…

[Operator Instructions] The first question will come from Jamie Cook with Credit Suisse. Please go ahead.

Hi, good morning and nice quarter. I guess just the first question, it sounds like the order book looks pretty good. Could you just provide color on how much is up and how much of it is up just because you can deliver tractors versus actual orders? And then my second question, just trying to -- South America turned to profit in the quarter, I guess, which was nice to see that ahead of where you thought. And how do we think about margins in that business as we exit the year and going forward? Thank you.

Good morning, Jamie. Greg will answer your question on giving some color on rate on order book and then Andy will talk about South America.

So our order board is up significantly, as we said, especially in Europe and South America. And I think we'll leave it at significantly for today, Jamie.

But do you have any color on [indiscernible].

Color, Jamie was just asking for.

We have -- let me just say we have good visibility through the third quarter.

Okay. And is it new orders or just you couldn't deliver tractors? Like I'm just trying to understand the fundamentals better.

Yes. So we've got in -- as -- we've got strong order activity in both regions. And so there is a part of it that -- we were shut down for the entire month and couldn't produce and we weren't able to make all of that back up. So there's -- it's a mixture of both, but some of it is strong retail activity.

Okay, thank you. And then just the color on South America, please?

Hey, Jamie. South America, we had a stronger second quarter than we had expected where we had a much stronger mix of sales for some good seasonal products that we sold in the first half of the year, particularly our planter business. We had very strong sales in Argentina in the second quarter, which has helped our mix as well. So those certainly helped us in the second quarter. As we look into the back half, our revenues are going to be higher than last year, excluding exchange -- taking exchange out of the mix and we'll expect to be significantly better in terms of profitability. Overall, we're looking for our profits in the second half to be roughly breakeven, compared to pretty sizable losses a year ago. So we're making progress in South America. We're doing a number of things in terms of cutting cost. We're localizing more of our products in order to reduce the material cost. One of the challenges that we're facing is the weakening of the real and so all our imported content on our equipment is causing the cost to go up. So we've added some additional pricing in the second half. We also are doubling our efforts to localize more of the content of the products. So we're also working very hard and selling complementary products, our grain and protein business is up and profitability is up there. I mentioned the planter business, that's growing quite well and we do well in Precision Planting as well down in South America. So a lot of good things that are helping improve our results in South America.

Okay. I appreciate the color. Thank you.

The next question will come from Stephen Volkmann with Jefferies. Please go ahead.

Hi, good morning everybody.

Good morning, Stephen.

I'm wondering if we can talk a little bit about your outlook on market share, and you have various new programs of products that are being launched. I mean, can you just kind of update us on how that's working and how much market share you're kind of expecting in the second half?

So we're very pleased with the first half. Already, we're gaining market share in most of our primary markets, and it's showing up in our new product investment areas, so planters sales, high horsepower tractor sales, combines sales. So it's the -- as we become more of a full line offering, as we focus more on precision agriculture, those are the areas where we're making the biggest gains as both a product story, as well as the strengthening of our distribution network and the confidence that the marketplace has in the total experience they're getting. So, so far we're very pleased with market share and we expect that to continue for the rest of the year.

And how about the Fendt rollout in North America?

Going well.

Above expectation.

Yes. Going well.

[indiscernible] But we don't talk too much about it. We want to be successful, but we also don't want to create too much attention.

Our Precision Planting -- and Precision Planting is doing well. It continues to grow. And so, although that's not a traditional market share story, if you think about it in terms of market share of planters being updated either through new or retrofit, we continue to grow that business strongly and it had a fantastic first half of the year. In fact, it beat expectations.

The next question will come from Courtney Yakavonis with Morgan Stanley. Please go ahead.

Hi, guys. Just on the comments on low horsepower growth offset by combines in North America. Can you just remind us how big low horsepower is for you versus high horsepower? And was this kind of a one quarter [indiscernible] or have you seen those low horsepower trends continue through the quarter and into the third quarter?

Yes, so low horsepower and large horsepower are actually moving in opposite directions right now in North America. It's a very large market. 150 horsepower and up is what we consider large horsepower -- high horsepower and that's the professional producers' segment largely. Then the low horsepower is a bit of a mix. Big farms still buy small tractors. So there is some of that segment that goes to the large farms, but additionally, there are lots of other segments that buy the low horsepower side, so landscapers, hobby farmers, people who have a job in the city but they have a small operation going on, horse farmers, things like that. And so what we've seen is, during COVID, a lot of people are getting the idea that, I've got a project or an idea or something like that, and so we're seeing an uptick in demand. It's actually stronger than we originally expected from these non-professional producers. And so that's been a pleasant surprise. We expect that it may moderate over time, that it's perhaps a more seasonal thing based on the situation where everybody is more at home than they were in the past. So we believe it's more of a short term uptick.

[Technical difficulty] some margins earlier, but it seems like your outlook for Brazil is for a much more or I think you commented farmers are exhibiting a much more cautious approach to equipment purchases. So can you just kind of talk about, are you seeing a drop-off in order rates in Brazil relative to the strength that you saw in the first and second quarters on organic basis? And maybe you can add a little bit of a framework for how to think about margin in case the sales do surprise to the upside in the back half?

Just to make sure it's clear what's happening in South America, if you look at retail activity in Brazil in the first half of the year, actually, the retail activity for the industry is up. It's up about 5% or 6%. So -- and it's actually getting better throughout the first half of the year and I think the comments that we're making are still valid that farmers are being fairly cautious because if you look relative to their income levels, there should be much more significant investment right now. But we are seeing a little bit of that turn and a little more activity in Brazil. The other factor that we always talk about and look at is what's happening on the financing front and the FINAME financing programs by the BNDES are now out for the year that runs June -- July 1 to June 30 and those programs are relatively modest -- I would say, modestly improved over what we had a year ago. The interest rate on the subsidized financing is down about 1 point and the availability of financing looks pretty good. So from a financing standpoint, it's relatively positive. Farm income is going well. So I think we're expecting to see things moderately trend up there. And Argentina, as we talked about, we saw significant sales in the first half as farmers tried to turn their cash into hard assets. And so we saw a significant investment there. We don't expect that to continue. We think they're trying to get ahead of any peso devaluation that could occur. And then the real decline in the market is in markets outside of Argentina and Brazil, so markets like Peru, Chile, Paraguay, all those markets are down about half -- it's about half of what it was a year ago. So -- and we don't expect much recovery in the second half. So most of the decline you see in the South America total numbers are about with as regard to these other South American markets, and we see the Brazilian market stabilizing and continuing to be, I think, probably a little better than last year for the rest of the year.

The next question will come from Ross Gilardi with Bank of America. Please go ahead.

I'm sorry, I jumped on late and sorry if you covered this, but the margin improvement that you're seeing in North America, could you talk about how GSI is or is not contributing to that and what are your margin expectations for GSI going forward? Because, obviously, they got hit pretty hard the last couple of years.

Andy?

And I'm just wondering if you're seeing some mean reversion there that might be helping out.

What we're seeing is, as we mentioned on our comments, we're seeing the revenue be down in our grain and protein business. It's down in the second quarter about 15%, down in the first quarter as well. So, even with that, our margins are up. Our margins were up significantly in the second quarter in grain and protein. We admittedly had a weak margin quarter a year ago. So this was a kind of recovery back to what we expect to be more normal levels. So good work by our teams there to turn that back around. For the rest of the year, we are really seeing a weak revenue. So our revenue will be down, but we'll still continue to improve on margins. So our focus with the grain and protein business has been cost reduction. We've done a number of footprint rationalizations that are ongoing and we're right sizing the business and really focusing on our most profitable areas of that business. So we expect to continue to improve profitability in the grain and protein business this year and next year.

So when you think about sort of what normalized margins are for all of GSI, and I think when you bought that North American grain storage piece, the margins if I remember correctly, were somewhere in the mid-teens and then I -- it feels like they dropped well under the single-digits in the last few years. Do you -- is there any reason you can't get back to where you were or at least get back to like a low-double-digit level over the next several years or has something changed dramatically in the market that would hinder you from doing that?

Yes, I think, that's what we're targeting to do, to get those margins back up. We did -- that original purchase of GSI had those very high margins, as you pointed out. Some of the other businesses that we have, we put in that grain and protein sector like in the ag business. Some of our European business that we bought in the grain sector didn't have that same level of margins, but they're all relatively good margins above AGCO's average. And so we believe that grain and protein should be an above average margin business. What's really hurt the margins has been the reduction in the grain side of the business, particularly in North America. That's where most of the profitability was, and really significantly high margins, and that that part of the market has declined kind of in the same line with high horsepower tractors and combines in North America. So we're seeing there's a significant reduction in that demand level and as that, I think, recovers, we'll get that mix back and the margins will recover. So...

You will like what you will see in the future.

Yes, we're doing a lot of things structurally and strategically with that business and I think with some market recovery, we'll get those margins back up.

Okay, got it. And then can you comment at all on normalized margins for South America through the cycle? Obviously, you've seen a -- you saw a lot of improvement this quarter and it's sounding like you're -- you think you'll be somewhere around breakeven this year or in the back half of the year. But what about just longer term? Where should those margins be in rather than just throwing a number out there? Just curious how and when you think you'd get there.

We have a margin improvement outlook for South America that we're working toward. It's, I would say, progressive year-over-year margin improvements, what we are looking for. It's not going to come in one period. But we think we've got the capabilities of continuing to move those margins back up closer to the company average.

Is it a new product or product density issue and just having more higher margin products or is it a cost and execution issue in order to get there? I'm just trying to get a sense as to how much of it that you feel like is really under your control.

Yes, I think the challenge we have is in terms of the -- I think, our product costs. And as I mentioned, we've been challenged by the weakening of the currency and when we brought in a lot of the new products into South America and new technology, there was a much higher imported content. So we've been somewhat being -- as we improve the cost structure, we've been taking a step back as the currency impacts the imported content. So that's why our focus is on localization of more of the content. And the other thing that we're focused on is a broader full line portfolio of sales. So growth in our non-tractor business in South America is extremely important and we're making good progress and selling planters, our Precision Planting business, we're doing much better in combines this year. So all of those will contribute to improvement in the overall margin profile of the South American business.

The next question will come from Joel Tiss with BMO. Please go ahead.

I appreciate you guys taking my question. So I want to ask the same sorts of questions about -- can you give us a sense like over the next three years, what the focus -- do you feel like the sort of the product transition, you're going to have more high horsepower and better Precision Planting and all those kinds of things, is that largely in place or are there a lot more steps to take to be able to drive the structural margins of the company higher over the next three to five years?

This is a question for Eric.

All right. Very good. So, we've got a lot of foundational elements in place. The work we've done on IDEAL combine, the Precision Planting business create foundational work. We've got a strong sprayer business, strong commercial hay business. So there's a lot of things that are good platform elements, but we've got a lot to build on top of that. And so we've got a whole portfolio strategy in terms of products to continue to bring out more and more smart machines on the product side. In addition to that, in parallel, we're working extensively, one of our biggest investments is on digital investments to be able to provide the interaction with our dealers and interaction with our customers in a more of a digital versus analog format. And we think that that's the way the customers want to consume information in the future. And so we're investing heavily in that. That's kind of an experience. How you research our company, how you select our product, how you get serviced by that product, how you get supported, how the connected machine interaction works, all of that. And so there is a product element, there is a digital interaction element, and then there's a distribution element. We've got a fair bit of work ongoing still to strengthen our strong dealers and then also fill in some open territory. In each of our regions, we still have some uncovered territory that will provide growth and we're looking at extending existing dealers or trying new approaches in those uncovered territories. So we've got several opportunities for further growth and we've got our organization focused on those.

And then as we go through these sort of very stressful times for everybody, is there anything that sort of comes up in terms of PLS, Product Line Simplification, parts of the company that maybe don't fit or need to be de-emphasized as we go forward? Anything significant enough to talk about?

Nothing really to talk about at this stage. We are happy with our portfolio. We've made some acquisitions over the last several years. So we feel like we've filled in some key gaps and we're happy with the portfolio that we have and our focus right now is in improving the performance of that portfolio and both product and the digital element of it and then our distribution partners to support it.

The next question will come from Tom Simonitsch with J.P. Morgan. Please go ahead.

Thanks, good morning. This is Tom on for Ann Duignan. So you're expecting...

Good morning, Tom.

Morning. You're expecting 2020 production levels down 8% globally. Can you comment on any regional variation for that plan in the back half? You noted some catch-up of lost production in Q3 but also, just curious if you have made any changes to summer shutdowns that would impact your Q3 productions.

So, yes, Tom, the -- if you look at where we are and where we're going in terms of the biggest changes, not surprisingly in the second quarter with the shutdowns we had, the most significant in Europe was down 22 roughly percent and South America were down in the mid 30%s. So going into the back half of the year then, we expect Europe to be about flat, but it's going to be up in the third quarter and then down similarly in the fourth. One of the things that we have going on, as we get closer, as we get through the back half of this year, is we have some more work to do in terms of our dealer inventories. We expect, for the full year, to take about $150 million out of our dealer inventories and a lot of that is going to happen in the fourth quarter. So if you look at the shape of our earnings, it'll be -- it'll reflect the fact that we'll be up in Europe in the third quarter and in South America in terms of our production and then Europe will be down significantly in the fourth quarter and South America will be kind of flattish. So, it's kind of a unusual pattern, but that's what we're looking at.

Thanks, Greg. That's helpful. And maybe you could just discuss farmer sentiment in Europe. The fundamentals look pretty stable but how does that weigh up against an expected decline in direct payments in the E.U. budget through 2027?

Can you take that?

Yes. Interestingly, if you look -- one of the barometers -- we look at a number of indicators in each region and one of the barometers we watch is the [SIM] index and that turned around nicely. It was -- it had dropped significantly in March and April. It's turned around nicely now and that matches what we're hearing on the ground through our dealers and customers in that there is more positive sentiment. There's more clarity on what the farm aid package will look like in Europe going forward and it looks to be more stable. So I think that the farmers feel like the road is more clear. They've got a relatively good harvest coming and so their sentiment is up. And we're seeing that in our order book.

The next question will come from Larry De Maria with William Blair. Please go ahead.

Hey, guys. Sticking with -- you talked about North America a bit and obviously know the mix and the cost control obviously helped the margins, but they were very strong in the first half in general. I'm just trying to understand if the business has structurally changed with your offerings in Precision Planting and we can move toward assumption around double-digit operating margins at least on the annual basis moving forward or if this was a little bit of an anomaly because you're -- maybe ramped new production of new products like the Fendt tractor etc., in North America or just trying to understand if we've reached a new plateau at double-digits at least on an annual basis or this is a little bit of an anomaly in the first half.

So, I'd say, Larry, the first half is much stronger mix for North America with that Precision Planting business with what we've seen in the high horsepower sales and the grain and protein business is also stronger in the first half. So there is clearly a seasonal change between the first half and the second half. And then in the second half, as we've talked about, we're lowering some of our revenues and focusing on dealer inventory reduction. But -- and I'll let Eric comment about what we're doing in terms of overall margin improvement in North America. I think, we think, we're still making progress there.

Yes, there is certainly -- there is the seasonal aspect, but there is a sustainable structural changes happening in North America. Our dealer organization, it continues to get stronger, there has been a lot of focus on that and then our product mix is getting more balanced. And so we've invested heavily in our combine business. We have invested heavily in planters and we've seen strong sales in planter -- large planter sales in South America that we're now going to be launching, it just launched recently in North America. And we've always had great commercial hay business and strong sprayer business. And so the platform of distribution plus products is -- we feel like it's solidly moving forward with a strong focus on precision Ag. We're getting more and more of our machines connected, being able to remotely interact with those machines proactively. We've had something like 600 proactive interventions where we identified an issue before the customer or dealer even knew that there was a problem and we were able to prevent that issue before it occurred by our remote monitoring centers. So that's the focus for the region. And I think it's well on track.

That's great. Thank you. And then secondly, obviously production has been down, but we still need dealer reductions. I'm kind of curious why there wasn't a sellout at the retail level, given that the production was down and now you plan to produce more in 3Q. So where are these inventory issues? I don't know, you just mentioned obviously North America, but maybe just flesh out a little bit, where the inventory issues are and how confident you are that they're cleared up for normal production in 2021.

Yes, Larry, I wouldn't call them inventory issues. I mean, I think, in terms of where we are in terms of dealer inventory, we feel like we're still -- we're in pretty good shape right now. But as we target to be more effective, more efficient and more profitable in the future, we think it's -- there's an opportunity to get our dealer inventories lower that really helps us from a production standpoint, pricing standpoint. And so that's really the driver of these dealer inventory reductions as more of a -- from an efficiency standpoint. If you look year-over-year in the second quarter, our dealer inventory is lower in all of our regions compared to a year ago. So again, I wouldn't say that we have any issues. In Europe, our dealer inventory did come down, but as you saw the European market was down over 20% in the second quarter and a lot of that was due to product availability as well. So the retail market was down and our production levels and wholesale activities were down as well.

Okay. So it sounds like a little bit more strategic on your guys' part. Thank you and good luck this year.

Yes, we got a lot of focus on retail, not wholesale, got a lot of focus on building to demand, and so all of those are the tools to get the efficiency that Andy is talking about.

The next question will come from Jerry Revich with Goldman Sachs. Please go ahead.

Yes, hi, good morning everyone. Nice to see the progress on Precision Planting playing out so well. I'm wondering if you could update us on your sales expectations for the full year and it sounds like you're gaining a lot of traction in South America off of a base of zero, I think, before you bought the business. So just update us on that portion specifically. And also, if you wouldn't mind, just touch on what proportion of your installed base, at this point, do you estimate has Precision Planting set up at this point.

We're looking for about a 20% improvement in our Precision Planting revenues year-over-year. That's pretty consistent across North America and South America. And then we have a very high percentage increases off of a very low base in Europe. So Europe, we're just getting started there. So there is a big increase there. And then, Eric, you can talk about the installed base.

Yes. So, we've got a couple of things. We got a three-pronged growth strategy with that business. Number one is to expand the innovation from just continuing to focus on planting but expand it to beyond planting and cover the crop cycle, especially on other precision Ag elements of the crop cycle. So that's number one, is expanding innovation. Number two is expanding geography coverage and strengthening -- we had a very strong North America business from the beginning. We want to have equally strong business in the rest of the world where there is professional producers doing row crop planting. So Europe is our primary target. Now we've -- we feel like we're well on track in South America and our big growth opportunity is in Europe, as well as some parts of Asia. And then the third dimension is leveraging that retrofit channel. We've -- retrofit is something that is somewhat difficult to do, takes a lot of expertise. We've got some very passionate, highly trained individuals in that channel in the combination of our dealers and our field people and we want to make the most of that channel. So we think that there is a lot of upside with this business when you consider all those growth regions, especially when you consider that our installed base, which we believe is something less than -- it's still high-single-digits in terms of the installed base penetration.

Okay, thank you. And then in South America, you folks, at the Analyst Day, you spoke about the need to really get a simplified product line up out on the field at a lower cost point. I'm wondering if you could update us on what are the key milestones on some of your higher volume models and making that -- the transition, any form of timelines there would be helpful.

Our big issue there was we came out with a new Tier 3 tractor model and it's very high-performing, high-quality and so on, but it didn't address the full market. And so our activity has been two-pronged. One is to bring back into the market our more volume-oriented line, we call it our heritage models, for a lower price point customer. And we've got that done now. That's back in the marketplace and doing well. And secondly, the activities Andy talked about is localizing more component production to get our cost base down. When we first launched the product, due to our focus on quality and performance, we had a little higher imported content than our ultimate intention was. We wanted to start off on the right foot, it came at a price of a little higher cost base. So we've been -- now that we feel comfortable with this product performance, we're working our cost out of the componentry. So those are the two major activities. We've got the other activities of growing other products, but that's the big shift over the last couple of quarters.

And Eric, can you talk about the magnitude of margin improvement that you anticipate from getting the local cost point as opposed to what you're paying now? Does that get your -- the chunk of the way there toward 4%, 5% margins like you've had historically or will you require more work to get there?

It's going to -- we've got a lot of work in front of us in South America. So the localization is certainly one element of it, but we need to continue to balance the sales performance of our overall portfolio. We've got high market share in tractors, we need to get higher market share in other products. We're seeing that market share gain happening in combines, sprayers and planters. That needs to continue. And then thirdly, we need to continue to work on our dealers performance. In many years, we have very strong dealers, we've got our own company store in the Mato Grosso region, the big growth area, but we need to continue to strengthen our dealers, as well. There is pockets where...

Thank you.

-- customers don't have the confidence we need them to have. And so we need to work on that.

The final question will come from Stanley Elliott with Stifel. Please go ahead.

Thank you guys for fitting me in. Eric, actually that was the question I wanted to ask you guys about the company store down in Brazil. Does your experience there -- I mean, is that what you're seeing in the margins for one? And then two, does the experience that you've had there, is that something you want to -- or would consider to expand out more broadly down there, just given how the results have improved?

When it comes to benchmarking, we compare all our sites, all our factories, all our brands globally on a systematic stock chart and regular basis and continuous improvement processes guarantees that learnings from one region or one brand or one country also are used if it makes sense in the other areas. So that's the answer to your second question. Yes, we look into that. And yes, if there is something meaningful we can use outside Brazil, we will do so. The first question? [indiscernible] So I'm just -- in closing, I would like to tell you that we have just heard -- been informed about the passing of our former Director Herman Cain. While our sympathies are with the family, we also would like to make sure that you understand he was a very constructive Director for many years and he helped me personally to understand the American culture in general and the Southern culture here in Georgia and Atlanta in special. I just wanted to mention that here because it has just been published and it just happened today. Thank you very much.

Thank you. At this time, I would like to turn the conference over to Greg Peterson for any closing comments.

Thanks, Thea. And thanks to all the participants. We appreciate your interest in AGCO and feel free to get back in touch with us today if you have follow-up questions. Thanks. And everyone be safe.

Ladies and gentlemen, thank you for participating in today’s conference call. You may now disconnect.