Doug DelGrosso
Analyst · Bank of America.
So first of all, John, I would say, kind of to the point I was trying to make before, maybe I can reemphasize it. Prior to COVID, I think business was somewhat as normal. And our customers were focused on new launch. They, I think, weren't particularly interested in cost reduction initiatives. Some were, some historically always have been, others were, I'll say, perhaps distracted. I think what COVID did was create an inflection point for them to recalibrate. And when they recalibrated against a down market for the foreseeable coming years, I think they recognized that they really needed to intensify their efforts there. Fortunately for us, and we've spent probably the last 9 to 12 months anticipating that, certainly not envisioning what COVID might. But to my earlier point that there was going to be a real need for them due to their investments in, whether it was electrification or autonomous vehicles or meeting environmental standards, that maybe they didn't completely appreciate. And I think COVID's been a catalyst for them to say, "Look, we really need to reach out." And this isn't just speculation on my part, this is direct conversations with our customers. I wouldn't say every single customer has come to that conclusion. But I think what we found is we've exposed them to the work that we're doing in that area, and it's some pretty impressive work. I mean to say it's VA/VE is just a complete understatement. It's what we call it only because we haven't come up with a better name. But it's really focused on this concept of return on capital investment, how to get scale with a customer without putting in brand-new investment, how to do that quickly. There's a tremendous amount of technology on the shelf right now in the area seating that does not need to be reinvented that can be applied to more than meet or exceed consumer expectations. And it's really directing the customer to say, "Look, you should come and take a look at this on your next-generation program." We've talked a little bit about one program we did that with one customer that just launched an electric vehicle, was going to introduce a next generation of an existing platform that's historically been internal combustion. And we said, "Why don't you just take this new architecture and seating systems that you're just launching on electric vehicle and apply it to this next-generation product." And in theory, theoretically, that requires 0 engineering work on your part, 0 capital investment on our part or minimal of us as we just leverage incremental volume off that and arguably minimal capital investment. That's becoming a much more appealing story to our customers, and I would expect that's going to continue.