Vivek Sankaran
Analyst · Goldman Sachs
Thank you, Melissa. Good morning, everyone, and thank you for joining us today. As many of you read this morning, we continue to make very good progress, and we are delivering solid results.
During our second quarter, we had identical sales of 2.4%, and our adjusted EBITDA was approximately $568 million, representing 3.5% growth over the second quarter of last year, demonstrating the strength of our core business. The Q2 identical sales result was our seventh consecutive quarter of identical sales growth. This sales momentum is also driving steady EBITDA growth.
I'm also pleased to report that as of the end of the second quarter of fiscal 2019, we have reduced our total leverage to 2.9x. Through the use of a combination of opportunistic asset sale proceeds and free cash flow from the business, we have reduced our debt balance by $1.8 billion year-to-date in fiscal 2019. We also refinanced and repriced our term loan complex during the quarter and issued new bonds as we capitalized on a favorable market and lowered our overall interest rate expense and extended our maturity profile.
As Bob will cover further in a moment, we are very pleased with the outcome of our refinancing transactions and feel great about the financial flexibility it will afford us as we move forward.
As I reported from our initial call, I continue to be encouraged about the prospects of our business and our ability to grow it as we enhance the customer experience in store and online and improve our operating performance.
Over the last few years, we have brought together iconic retail bandwidths with rich heritage and a strong local following. We now have the ability to be locally great and nationally strong. With almost 2,300 stores and a robust online offering, we are important to customers in many attractive markets. We operate in 120 MSAs and ranked #1 or #2 in 68% of those MSAs. In 65% of those 120 MSAs we operate in, the projected population growth over the next 5 years in aggregate exceeds the national average by over 50%. In summary, we have great locations in attractive and growing markets and have strong market share in those markets.
As I mentioned last quarter, since integration related to the Safeway merger is behind us, we are now able to focus on profitably growing our business. I'll talk about growth first.
Our internal strategy sessions have been focused around 4 main themes that should enhance our ability to grow the business. I would like to touch on each of these with you today.
The first growth driver is our stores, the core of our business. We continue to enhance our everyday store operations with a strong focus on the customer experience as well as improvements in productivity. Ease of shopping is central to our approach. Our goal is to provide customers with a variety of items they want in stock and easy to find with a seamless checkout experience. This may be high-touch, warm and friendly or completely frictionless through self-checkout based on their needs. We strive to provide customers with an exciting sensory experience driven by excellent quality, fresh, especially-needed produce and great solutions for meals in our delis. We are very proud of our associates and the personalized touch they deliver in our stores. As we focus on employee engagement, we enhance employee retention and allow our associates to be even better prepared to take great care of our customers. This is exemplified by our employee promise, to make every day a better day for our customers, our people, our company and our communities.
In addition, we're increasing our use of technology to assist with in-stock conditions to simplify our automated processes, to guide us on competitive pricing and promotions and enhance labor scheduling. For example, we plan to roll out an upgraded pricing and promotional tools during the fourth quarter that will drive better pricing and margin optimization and allow us to invest in areas that have the highest impact for our customers. We expect this to add to our sales momentum.
In addition, we're working on enhanced demand forecasting and replenishment systems to improve our operating efficiency with regard to labor and inventory management and expect to scale these across the business quickly and efficiently.
The second growth driver is our loyalty program. We continue to invest in digital marketing and customer acquisition programs to build our base of engaged shoppers. Our goal is to grow the base and get a larger share of wallet by providing offers that are meaningful and personalized to our customers.
Our just for U shopper registrations were up 24% in Q2 versus a year ago. In September, we relaunched our fuel program in Shaw's, Acme and Star in partnership with Exxon, enabling customers to earn gas rewards over 1,300 participating ExxonMobil stations in those markets.
This expanding loyalty program continues to enrich our data for enhanced marketing and merchandising. The data is the core of our customer-centric merchandising efforts to optimize our assortments, enhance our flow and product placement and maximize the effectiveness of our pricing and promotion strategies. Ultimately, more customers are motivated to spend more with us, and this is an important driver of sales growth and market share.
The third growth driver is our online home delivery and Drive-Up and Go business. A recent analysis shows that those who engage with us online spend substantially more with us than those who do not. So engaging with our loyal customers online should lead to increases in share of wallet. In the second quarter, sales grew 40%. And in many cases, we grew overall spend with existing in-store customers. We're making it easier for our customers to engage with us when, where and how they choose. And we continue to enhance our websites and mobile applications for eCommerce to ensure they're convenient and user-friendly.
In addition, we are expanding our Drive-Up and Go pickup service, currently available in 500 stores, and expect to expand to approximately 600 stores by the end of the year with additional rollout in 2020. Our growth in this area will be assisted by technology with improved customer-facing websites, use of micro fulfillment centers and integration with third-party delivery services as we see where customer demand is strongest and meet their needs in a variety of ways. We plan to continue to make disciplined investments to further enhance productivity.
The fourth driver of growth is our Own Brands business. We are very proud of our Own Brands portfolio and the Own Brands team continues to innovate -- be innovative, and our products provide great value to customers. The portfolio is distinctive, and it drives loyalty to our stores and online offerings as many of our products are unique and cannot be found elsewhere. Today, Own Brands consists of 10 primary brands, 4 of which exceed $1 billion in annual sales, including Lucerne, O Organics, Signature and Signature Café. We continue to innovate and introduce new items to the portfolio, launching 439 new products during Q1 and Q2 this year, with over 800 planned for the full year.
For example, this year, we introduced Open Nature Cauliflower Crust Uncured Pepperoni Frozen Pizza, O Organics' Plant-Based Frozen Burgers and Signature Reserve imported cookies, which have proven to be very popular with our customers. All brands continue to contribute to identical sales, and sales penetration was at 25.3% for the second consecutive quarter in Q2.
We believe our customers look for quality products at a value, and our portfolio absolutely meets that customer need. We pride ourselves on great quality products and a wide area of choices to meet all lifestyle needs. Open Nature, our free-from brand, is a great example where customers are seeking cleaner and more eco-friendly ingredients. Sales continued to grow in our Open Nature brand, up 17.6% in Q2 compared to the prior year.
Sustainability is always top of mind in our brand's -- Own Brands portfolio, and we are focused on reducing plastics use. As we indicated last call, we aim to have 100% of Own Brands' packaging recyclable, reusable or industrially compostable by 2025. And in addition, the U.S. EPA recently awarded us the esteemed Safer Choice Partner of the Year award for leadership in furthering safer chemistry and increasing awareness of safer chemicals for consumer products, largely due to our efforts with our Open Nature and Own Brands. This marks the third time since the EPA began awarding this in 2015 that our company was selected as 1 of 14 international award winners.
In summary, 4 instance of growth: stores, loyalty, eCommerce and our Own Brands.
We continue to drive productivity and leverage our scale to increase efficiency and in turn, lower our costs. We are working closely with our suppliers to take advantage of our national scale and make it easier for them to work with us. We're taking a close look at indirect spend, and we'll use our size and scale to buy better. We also continue to focus on better ordering, product preparation and PET deterrents that reduce shrink. And that focus is yielding positive results in shrink.
We continue to expand our self-checkout systems in many markets in response to customer demand. As of the end of our second quarter, we have recently installed over 1130 new self-checkout lanes and upgraded 91 existing lanes in 245 of our stores, which increases the number of total stores the company with self-checkout lanes to 1,075. We plan to install an additional 460 new self-checkout lanes and upgrade 112 lanes in 131 stores by the end of fiscal 2019, which will give us 1,162 stores where our customers can benefit from the efficiency of self-checkout. As we move forward -- as we move towards our goal of creating an exceptional front-end experience, self-checkout plays an essential role in our success.
We continue to automate distribution centers where it makes sense, which should greatly improve labor productivity in the supply chain, increase storage density, enhance inventory management and shorten stocking timelines. The acceleration of these investments in fiscal 2019 is part of a concerted effort to better utilize technology, automation and AI across all elements of our business. We believe these investments will generate significant savings going forward that will allow us to fund future growth.
We also believe that adding to our talent pool and developing leaders will be key to our future. We recently hired Mike Theilmann as EVP and Chief Human Resources Officer. He joined us from Heidrick & Struggles, where he served as the Global Practicing -- Practice Managing Partner of their Human Resources Officers Practice. He previously held senior positions in human resources at Diageo, PepsiCo, Yum! and JCPenney. Mike brings prudent HR leadership and a winning track record in developing strong cultures of employee engagement and developments to our company.
We also recently promoted Geoff White, formerly SVP and Head of Own Brands to EVP and Chief Merchandising Officer. Geoff is a customer-centric leader who brings a unique combination of creativity and analytics to achieve growth. He has been with the company for over 30 years in a variety of positions.
Now I will ask Bob to cover our second quarter results.