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Transcript
OP
Operator
Operator
Good morning, everyone, and welcome to the Acorn Energy Second Quarter 2013 Earnings Conference Call. [Operator Instructions] Please note that today's event is being recorded. At this time, I'd like to turn the conference call over to Ms. Heather Mallard, General Counsel. Please go ahead.
HM
Heather K. Mallard
Analyst
Thank you, and good morning, everyone. Please take note that certain of the matters discussed in this presentation contain statements that are forward-looking, such as statements relating to results of operations, financial condition, business development activities and market dynamics. Such forward-looking information involves important risks and uncertainties that could significantly affect the anticipated results in the future, and accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of Acorn Energy or its subsidiaries. All statements other than statements of historical fact in this presentation regarding Acorn Energy's or any of its subsidiaries' future performance, revenues, margins, market share and any future events or prospects are forward-looking statements. For more information regarding risks and uncertainties that could affect Acorn Energy's or any of its subsidiaries' results of operations or financial condition, review Acorn Energy's filings with the Securities and Exchange Commission, in particular, its most recently filed Form 10-K and Form 10-Q. Acorn Energy's forward-looking statements are not guarantees of future performance, and the actual results or developments may differ materially from the expectations expressed in the forward-looking statements. As for the forward-looking statements that relate to future financial results and other projections, actual results will be different due to the inherent uncertainties of estimates, forecasts and projections and may be better or worse than projected, and such differences could be material. Acorn Energy undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. I will now turn the presentation over to John Moore, President and CEO of Acorn Energy.
JM
John A. Moore
Analyst
Thank you, and welcome. Before I dive into the specific details of each company's performance, I think it's worthwhile to talk briefly about 2 things: What we do and what makes your investment in Acorn so special. The first thing we start with is problems that are worth solving. At Comverge, we created the demand response industry to solve the peaking problem with electric grid, this is called the killer app of the Smart Grid. At CoaLogix, we anticipated the clean air issues related to coal-fired power plants, would change from state to federal, and eventually become a worldwide problem, particularly for countries like China. In our current portfolio, US Seismic is solving a problem not only for the unconventional industry that Bloomberg estimates wasted over $31 billion last year on suboptimal frac stages, but also for national oil companies that control over 80% of the world's oil reserves. For example, Pemex drives 30% of the Mexican governments' revenues. They're facing a crisis due to the rapidly depleting oilfields. The problem is so great in Mexico that they're changing the Constitution to stimulate investment innovation for the first time since they nationalized the industry in 1940. Whether it's companies like Pemex or Saudi Aramco pursuing the tertiary recovery of oil from the super giant warfield, our technology, for the first time, offers the opportunity for transformational sub-surface monitoring. To be the first-est with the most- est, in a global multi-billion opportunity like this, is truly unique and exciting, and we can't afford to be penny wise and pound foolish in how we fund this project. This brings me to the second thing that we do once we've found a company like US Seismic or GridSense. We first do things that don't scale, this sounds very countering to it. In other…
OP
Operator
Operator
[Operator Instructions] And our first question comes from James McIlree from Chardan Capital.
JD
James Patrick McIlree - Chardan Capital Markets, LLC, Research Division
Analyst
John, on the US Seismic test, are you aware if there are other participants in the second -- in the phase that you're now engaged, in the second phase of testing?
JM
John A. Moore
Analyst
I was in the meeting with Jim when we had the conversation with the customer, and to our knowledge, we were the only company that was selected.
JD
James Patrick McIlree - Chardan Capital Markets, LLC, Research Division
Analyst
Okay. And is there any indication as to how long this second phase will last? Or what they're looking for in this phase that they weren't looking for in the first phase?
JM
John A. Moore
Analyst
So the customer pointed out to us some improvements that we need to make in the product, and we're going to do that. And I think their time line is essentially the same, that they're looking to place an order for 5 systems, 4 or 5 systems for delivery by February to go into a permanent production well, but we're being careful because one of the things that we've noticed is that, the customer can change their plans. They haven't yet changed their plans, I think they're still planning on doing what's called a cook test in October that sets up the deployment in February, but the customer has said their plans are subject to the confidentiality agreement and they've asked us, they've warned us not to telegraph those. So I've probably gone as far as I can go.
JD
James Patrick McIlree - Chardan Capital Markets, LLC, Research Division
Analyst
That's fair enough, fair enough. So maybe, just to play devil's advocate, I mean, there might be a third phase, there might be a fourth phase, but right now, your best understanding is second phase and then...
JM
John A. Moore
Analyst
Yes. I think one of the things that I would like to highlight here is the fact that what's the real value of this customer. It's not only the fact that they're huge potential deployers for technology or the fact that they could write great articles on our collaboration, but it's the fact that you've got a dance partner in developing this technology that has specific needs and can challenge us. So we're not drinking our own wine, they're actually saying, look, the product has to do X, it has to do Y, and yes, this is good enough, but you need to move in this direction. And they also provide the infrastructure, like the cook test well is a $7 million well that only major oil companies have access to those types of infrastructure. So the value is beyond the customer relationship, and it's essential to US Seismic continuing to develop its product. I think that you've got as much as and maybe more than my general counsel would allow me to say, Jim, but thanks for that question.
JD
James Patrick McIlree - Chardan Capital Markets, LLC, Research Division
Analyst
Two more, if you don't mind, is it possible that the customer would release the results of the first test or the second test?
JM
John A. Moore
Analyst
They seem very anxious to publish the data, so the key is getting data that we'd all be proud of publishing.
JD
James Patrick McIlree - Chardan Capital Markets, LLC, Research Division
Analyst
Okay, great. And then finally, can you explain the disconnect of the significant customer for OmniMetrix? I think the 10-Q mentioned that there were 1,000 units when you purchased OmniMetrix. How many does that customer -- how many units does that customer have now and are they going to 0 or are they stopping before they get to 0?
JM
John A. Moore
Analyst
So they disconnected 250 units. And I think the way that Joe put it to me is that -- or maybe, Joe, I'll allow you to answer that question.
JM
Joseph Musanti
Analyst
Yes. John, it's correct. They disconnected 252 units, and the disconnects will continue over time. So what our goal is, is to replace at a faster rate what they're disconnecting with other customers.
JD
James Patrick McIlree - Chardan Capital Markets, LLC, Research Division
Analyst
And their goal is to disconnect all of their units?
JM
Joseph Musanti
Analyst
John, I'll let you to sort of answer that because I haven't gotten the exact details in my short time here.
JM
John A. Moore
Analyst
So I would say that, the way that Joe has explained it to me is that it's a developing situation. They've dis-contacted their units from one state only and we're continuing to work as if we're -- we're trying to do everything we can to maintain the relationship and preserve the relationship.
JM
Joseph Musanti
Analyst
And again, that's one of the things we are, in my short time here, is focusing on that particular customer and making sure we can find all the answers and trying to stop them from disconnecting. But like John says, it's currently just in one state that, that is happening. So from my point of view, they are an ongoing customer right now and we're going to look to try to reverse the trend.
OP
Operator
Operator
Our next question comes from Michael Berseck [ph] from Oppenheimer & Co.
UA
Unknown Analyst
Analyst
Actually, I got a couple of little ones upfront and then go a little bit deep. You mentioned your cash was $9.7 million, I think. And on your balance sheet, it says $13.3 million?
JM
John A. Moore
Analyst
That's because we consolidated the cash from the operating companies.
UA
Unknown Analyst
Analyst
Got it. Okay, second little one is, once again on the balance sheet, accrued severance, what's that about?
JM
John A. Moore
Analyst
Michael Barth, do you want to take that question?
MB
Michael Barth
Analyst
Sure. Under Israeli law, employees accrue severance, 1 month of salary for each year that they're employed with the company. So we're required by GAAP, Generally Accepted Accounting Principles, to record this on our books. This is funded in part by an asset on our book, which is called severance assets.
UA
Unknown Analyst
Analyst
Okay. So this is, in case you do have to let people go down the road? This is not for people you've already let go or anything like that. Okay.
MB
Michael Barth
Analyst
That's true, that's correct.
UA
Unknown Analyst
Analyst
Okay, good, good, good. All right. Now I have one on OmniMetrix, I may have missed something. But why is this customer disconnecting those units? What was the reason they gave you?
JM
John A. Moore
Analyst
They wanted to -- they actually build their own knock because they want to have to control over their system. And they just wanted a different direction at least in the State of Texas and we're working hard to help them understand why this can be an and, not an or.
UA
Unknown Analyst
Analyst
Okay. Now going back to GridSense. As part of this deal you're doing with this company, is there any exclusivity that they have with the products you're developing with them?
JM
John A. Moore
Analyst
So you say with GridSense?
UA
Unknown Analyst
Analyst
Yes. Sorry, not GridSense, US Seismic, on this oil company deal that you're working on. That they're on Stage 2, and they're making improvements?
JM
John A. Moore
Analyst
No, no, no. It's interesting. And I'd just like to comment on that. I met with the head of one of the -- the head of the Game Changer division of Shell oil and they were talking if they're really the pioneers of 3D seismic. And they said that what the oil companies have come to realize is that there is no advantage for them to prevent other oil companies from adopting the technology and as a matter of fact, that there's big reasons for them because the more people adopted the technology, the costs go down for everybody. And similarly, their own strategy instead of asking for exclusivity on technology is that once they find something that works, to go as hard and as fast at implementing those technologies as they can. So I think that's very promising, it just sort of raises the stakes for us to make certain we get this execution of US Seismic products done quickly and thoroughly.
UA
Unknown Analyst
Analyst
Right. Now Stage 2, you're basically working on these improvements, then I assume you can call it Stage 3, is where they're going to put 4 or 5 systems in and test those for a while, I guess? Is that -- what's going to be going on? You mentioned 4 or 5 systems by February.
JM
John A. Moore
Analyst
And that was on one observation pad. That's correct. They want to have them deployed by that time.
UA
Unknown Analyst
Analyst
And then do you have an idea of how long that stage will go before they decide to make some big orders?
JM
John A. Moore
Analyst
I think that their plan is -- and once again, I'm going way farther than I should, but what they had originally told us and this seems to be consistent is that they were immediately going to launch into adding the additional production lines.
UA
Unknown Analyst
Analyst
That's fine. Don't go too far. Let me ask you one other thing though, just regarding this and we can let it go. You said that the shale gas said that it's in the interest for people, for everybody to adopt, it makes the price cheaper and all that sort of thing. How does that square with all this confidentiality then? You would think that they wouldn't care about it being confidential, that they would be happy to say things and move in very quickly and make everybody jump on board?
JM
John A. Moore
Analyst
That is an important question and it basically goes all the way across from our utility customers all the way to the oil and gas companies is these guys are just incredibly camera shy, right, and people are knocking on their doors every day with new solutions and new technologies and they want to avoid the liability of being seen as telling investors how to invest their money. And so we just have to respect that request for confidentiality. And the thing I always try to remind myself is the long-term benefit of keeping the customer, not pissing them off, is worth much more than the short-term benefit of exciting my investors.
UA
Unknown Analyst
Analyst
Okay. Actually, I lied, I have one more question. These 4 or 5 systems, is that -- are they going to pay full price for that? Or is that like part of a test deal and they're paying cost? Or how is it going work?
JM
John A. Moore
Analyst
Yes. I think it's too early to say, but they haven't been very price-sensitive on anything that we've talked about.
OP
Operator
Operator
Our next question comes from Bill Bremmer from Maxim Group.
WD
William D. Bremer - Maxim Group LLC, Research Division
Analyst
All right, let's get a sense on this USSI. How long do you anticipate the second phase to last?
JM
John A. Moore
Analyst
The second phase specifically referring to the trial at the supermajor?
WD
William D. Bremer - Maxim Group LLC, Research Division
Analyst
Correct.
JM
John A. Moore
Analyst
Well, we think that -- I guess, the first answer is it'll take as long as the customer wants it to take. But by looking at the shadows of the wall and what they're saying right now is that it should be done, that they should buy the first commercial systems in February. But we have to do a lot of things right to get to February, and we just want to make certain we spend that money, invest that effort -- the intensity of effort to solve it.
WD
William D. Bremer - Maxim Group LLC, Research Division
Analyst
All right. What improvements did this customer asked for? How material are they? How difficult is it for your team to achieve it?
JM
John A. Moore
Analyst
I'm going to hand that one over to Jim Andersen, and ask him to do a better job than I've done of keeping customers' perspective confidential. Go ahead, Jim. Do your best for Bill, here.
JA
James K. Andersen
Analyst
Sure, sure. At one point, I think John hit it, but it's really, really a big deal for us to be selected by the supermajor. And before I answer your question, I just want to make one point that really, really impressed them. This was, as John said, one of the most extensive tests that anybody can ever recall for qualifying equipment for certain -- application. And one other test they did, just an example, they took a very small explosive charge, and I'm talking about, they started with 6 grams and went down to less than 0.5 grams, this tactic because they're trying to see small micro seismic events. And far and away, we were able to detect these things and they were going to stop the testing after they did a couple of shots when nobody was detecting it until they saw that we were, so then they just kept going all the way down to about 0.3333 gram and we were still detecting that at 1,000 feet so it was shocking. So, you ask why they are continuing this, our sensitivity is just unbelievable. And compared to a DAS system for 1,000 grams, this is one of these distributed acoustic fiber-optic sensor technology that Shell and all of these people are talking about. Where we are able to detect event at 0.3333 gram at 1,000 feet, they're excited about the fact that they detect 2,000 grams at 1,000 feet, so it's really, really shocking. So on the good side is they're really excited about we're able to detect the events we're looking for. But one of the things we found is that, we go out there and we make these superb sensors, but then you have to take a clamp that clamps it to the wellbore. And…
WD
William D. Bremer - Maxim Group LLC, Research Division
Analyst
And the timing on that?
JA
James K. Andersen
Analyst
We're going to go in the well to test this clamp in the order of maybe a month or so.
WD
William D. Bremer - Maxim Group LLC, Research Division
Analyst
Okay. All right. And refresh my memory. I remember that the first system, if it was going to be deployed, would be approximately $2.5 million per. And if I heard John correctly today, I think he was talking about $1 million to $2.5 million. So really, what is this Phase 2 worth?
JA
James K. Andersen
Analyst
So okay, sorry.
JM
John A. Moore
Analyst
Well, I'll just say that I don't think that we know because the customer is sort of developing the situation through action and sort of -- originally, they wanted to be -- this is the biggest challenge we have is the customer originally wanted to cement all the tools and they changed their minds, they wanted to do clamps and we had to change at the last minute. So it's really hard for us to project or to maintain credibility with our investors if the customer keeps changing what it is that they're planning on doing. And that can be positive and negative, and so I think we've just made the decision to sort of not give -- not to sort of whips [ph] our investors by giving them that level of granularity. But it's -- the 500 installations, the 480 installations per year times, whether it's $1 million or $2.5 million, it's still transformational for a small company like ours.
WD
William D. Bremer - Maxim Group LLC, Research Division
Analyst
There's a possibility that this could go into a third phase and possibly fourth phase as well at this point? Do you think that the customer's going to continually, after you make these revisions, continue to push this ongoing? Or do you finally feel as though that you made these revisions and you guys are ready to go?
JM
John A. Moore
Analyst
I guess, I would refer that one to Jim.
JA
James K. Andersen
Analyst
Yes. And John, I hope you don't mind if I step back, to kind of support your position a bit. Because one of the things that happened is, originally, what the supermajor said, let's go out, we need you to be in the well in April. And then they delayed it because they told -- the permits got delayed, there was rain, we had to drill the well. So that test, which they originally told us, and we have all the equipment ready at the end of March, didn't happen until June. So that's why when John talks about a little of this stuff is a little out of our control. But they're still moving ahead as fast as they believe they can. So what the next step is -- this was to say, okay, we're going to put the first test was to say, we're going to put all these wells, do all these competitors in wells and look at their performance in a kind of like, I'm going to call it, benign environment, not a high temperature. Because most of the other guys can't do high temperature. So, they say, okay, we're going to determine [ph] -- and the next phase of the test is who they pick, they're going to put them in a high temperature application. Now, if they were to pick somebody else that didn't have high temperature capability, I'm not sure what they would have done. But it works out, they picked us. And so this next step, they're going to do a test where they're going to put it in a well, high temperature well, and monitor for a period of time and make sure everything stays -- the performance stays like it's supposed over that period of time.
UE
Unknown Executive
Analyst
Yes, they call it a cook test. I think Heather is asking us to stop going into the details. But, a quick answer to your question, Bill, is the customer has not indicated to us that there will be any additional phases.
WD
William D. Bremer - Maxim Group LLC, Research Division
Analyst
Right. And then Jim, how long would it take to build the 4 or 5 systems?
JA
James K. Andersen
Analyst
We're setting up production capability that we could do 2 -- with the capital equipment in place, 2 100-level systems a month. So, with that mind, if it becomes 4 100 level systems, we could put those out over a 2-month period. And then we're also, as John was saying, we're building up production lines that go beyond that. But we will have that production...
WD
William D. Bremer - Maxim Group LLC, Research Division
Analyst
Just to fulfill this order and validate it, that's my question.
JA
James K. Andersen
Analyst
Okay.
OP
Operator
Operator
And our next question comes from Phil Dodge [ph] from Noble Financial Capital Markets.
UA
Unknown Analyst
Analyst
One more on USSI. In the 10-Q, you say that you're increasing manufacturing capacity by $50 million, and just want to understand what period of time that covers. Is it annual capacity or some other interval.
JM
John A. Moore
Analyst
Annual capacity. So what we've done is -- Jim is building automatic production equipment, and that equipment is being refined and now we're satisfied enough with the current state that we've commenced production on 2 additional lines that will take us up to about $150 million of throughput.
UA
Unknown Analyst
Analyst
Okay. But, annually...
JM
John A. Moore
Analyst
Annual basis, on an annual basis. Well, once the additional 2 lines are built, it'll be $150 million on an annual basis.
UA
Unknown Analyst
Analyst
Okay. So it's going above what you have at the moment, obviously?
JM
John A. Moore
Analyst
That is correct.
UA
Unknown Analyst
Analyst
On GridSense, interested in how much you save by retrenching in Australia or I guess eliminating production there completely.
JM
John A. Moore
Analyst
Joe, would you like to answer that question?
JM
Joseph Musanti
Analyst
Yes, surely. So, from a savings point of view, there was some production over there, but it was mainly a consolidation of engineering, and we took it from approximately 20 FTEs down to 9 in Australia, replaced some of the resources in Sacramento.
UA
Unknown Analyst
Analyst
So how does that come out financially, would you say? As far as...
JM
John A. Moore
Analyst
Financially, it came out where we reduced expenses on an annualized business, about $1 million, $1.2 million.
JM
John A. Moore
Analyst
I think we took like a $500,000 or $600,000 charge for that.
JM
Joseph Musanti
Analyst
Yes, which was severance and -- we've also gone to a smaller facility in Australia.
OP
Operator
Operator
And our next question comes from Gavin Ritchie from Rockwood Capital Partners.
GR
Gavin Richey
Analyst
Just two quick questions. The regional smart grid company or partnership you have that was part of the GridSense sales. Is there any exclusivity with that or...
JM
John A. Moore
Analyst
This is the one that we announced the $1 million sale?
GR
Gavin Richey
Analyst
Yes.
JM
John A. Moore
Analyst
It's exclusive in 1 country and nonexclusive in a couple other markets that they're intending on getting into.
GR
Gavin Richey
Analyst
Okay. And do you have any ongoing sales support? Do they kind of run that themselves?
JM
John A. Moore
Analyst
Well, Joe, I think you're doing a lot of support for that customer.
JM
Joseph Musanti
Analyst
Yes, there's a lot of support, and some of that is coming out of Australia and out of the U.S.
GR
Gavin Richey
Analyst
Okay. And you talked, earlier, about making the investments you need for USSI to get over the hump, with the testing and whatnot. What kind of capital investment's going to be needed for USSI and the other 3 companies for the last half?
JM
John A. Moore
Analyst
Well, I think that we'll probably be investing another $2.5 million in US Seismic through the end of the year. But that's subject to change.
GR
Gavin Richey
Analyst
And the other companies, are they in good shape or...
JM
John A. Moore
Analyst
Well, I think the way the Joe is running GridSense is that it's, hopefully, not going to require any additional cash from the company. I think OmniMetrix, we're investing about $250,000 a month in that company. But, DSIT, of course, we have $1.5 million of additional commitment that we've agreed to make in that company over a period of the next 12 months, and that's it.
GR
Gavin Richey
Analyst
Okay. And then as far as Richard Reimers' new position, will he be doing retros and investor presentations, that kind of thing or will you still be handling that as far as your focus on USSI going forward?
JM
John A. Moore
Analyst
So the way that Richard and I divided up is, he is primarily cultivating the international investor group, particularly in Europe, and I'm handling the U.S.
OP
Operator
Operator
Our next question comes from Rudy Hokanson from Barrington Research.
RD
Rudolf A. Hokanson - Barrington Research Associates, Inc., Research Division
Analyst
I was just wondering -- there are 2 questions. In terms of USSI and your pricing of the product, have you done a payback period type of analysis or -- where what it will mean to the oil company for the information that you're able to get them in terms of the reservoir, how much value that will bring to their future production over what period of time, so that you can justify whatever price you start negotiating on?
JM
John A. Moore
Analyst
So the way that our seismic service companies tell us that they sell the use of our tools is twofold. One is through a service called 3D VSP, and there, the promise is that they can -- by spending $500,000 on a 3D VSP, they can eliminate up to $3 million of wasted frac stages. So that's a very high return on investment and reduces the capital cost of the wells. And as far as the use of the tool -- and this has to be proven, right? But they use the tool for microseismic wall frac-ing -- is that it costs $300,000 per well, per lateral basically, and there can be 4 or 5 of those laterals per well pad. And they believe that they'll be able to realize, over the life of the field, like a $3 million improvement in yield from the well. But this is, I think, a critical place where Acorn has to invest in US Seismic right now and what we'll be getting out of our interactions with our customers is proving that out, creating the data, and those are obviously incredible returns for the customers if, in fact, it holds to be true, and that will have a big impact on the speed of adoption of the technology. This is a show-me-don't-tell-me-industry that we're competing in.
RD
Rudolf A. Hokanson - Barrington Research Associates, Inc., Research Division
Analyst
So, right now, John, these are estimates. They haven't been done on -- I mean, you're not out there in enough wells right now to do a real sample study yet. But that would be the next stage where somebody could say, okay, given whatever variables would be between the wells that you'd be measured against, getting enough samples to say, okay, in these X number of wells we noticed this kind of improvement when we followed whatever guidance this information gave our geophysicists or our petroleum engineers compared to the wells that didn't have this information. But that's going to be a step going forward and that's going to require, then, investment on the part of Acorn?
JM
John A. Moore
Analyst
Yes. Investment or involvement with our customers. I mean, our -- there's one service company in particular, who we sold the system to, that's actively out marketing the use of our tool to their customers, and they're getting customers and these are sort of the promises that they've made to them. So they're on the line and we're on the line.
RD
Rudolf A. Hokanson - Barrington Research Associates, Inc., Research Division
Analyst
Okay. And then the second question is that you talked about that you'll be -- as you're able to move on into the second half of the year, looking for opportunities to increase the marketing effort, the sales efforts, and does that mean that the SG&A, across the board, is going to be going up as a percent of revenue in place of the cash investment, the infusions you've been doing? Or I guess if you could maybe you could talk a little bit more about what it means to be investing in marketing? I mean, DSIT, we've talked about the fact that they have 2 salespeople, but it's difficult to find people who are qualified to do that kind of sale. What would it mean to be improving marketing there and with GridSense and OmniMetrix, it sounds like you're in a number of places already, with the pilots and also with the trade shows for the distributors. What does it mean to be increasing the sales and marketing efforts right now?
JM
John A. Moore
Analyst
So I think what -- I'll talk to generalities, then I'll ask Joe Lisanti to cover a little bit in the specifics. I think what I mean is that the emphasis of our investment in our companies is going to switch at -- I would say that specifically at OmniMetrix and GridSense from what had been a very engineering-heavy investment to sales and marketing. Joe, you might want to just give some specifics around that. In US Seismic is going to stay in the completion of the technology and the engineering side. But, specifically, at US Seismic -- I'm sorry, at GridSense and OmniMetrix, Joe's been not as focused -- he's been deemphasizing new product development and focusing on getting the products completed and sold. So Joe, could you give a little color on that?
JM
Joseph Musanti
Analyst
Yes, yes, I could. Related to your SG&A as a percentage of sales, I think by saying we're focusing on sales and marketing doesn't mean that the sales and marketing or the SG&A expense is going to go up. It's a matter of allocating the resources in the proper places so that we can focus on sales and marketing. And that's what it's all about, from my point of view, with these 2 businesses is focusing and getting the resources in the right spots.
JM
John A. Moore
Analyst
So an example would be that -- in the past, we had focused across -- at GridSense, across, let's say, 20 pilots. Joe's focused people on -- let's just work on the 3 that have the nearest term opportunity where the customer is the most engaged and let's get him 100% across the goal line and turn that into revenue as opposed to be partially satisfying the need of 10 or 20 different companies. So, hopefully, sales and marketing expenses, as a percentage of revenue, will be going down and we'll actually be getting more results.
JM
Joseph Musanti
Analyst
Right, with the sales going up it would go down. In absolute dollar amount, I don't expect it to go up. But as a percentage of sales, that the goal would be for it to go down because sales are going up.
RD
Rudolf A. Hokanson - Barrington Research Associates, Inc., Research Division
Analyst
Okay. And I may have missed this. But, right now, what's the status -- you still have around 45, 44 pilots going on at GridSense?
JM
Joseph Musanti
Analyst
There would be 40 -- I think 43 pilots going on, but that -- again, those are customers that have pilots running. But the focus is on a much, much smaller number that we're tracking and keeping our resources on. And when I say keeping our resources on, I mean that we're -- and again, this may have not have been done in the past -- is making customer visits to those customers ensuring that whether it's our software person or engineer or customer service person, is continually in contact with those customers and moving the pilots forward. And I would say, there's probably 10 that we have that massive focus on right now.
RD
Rudolf A. Hokanson - Barrington Research Associates, Inc., Research Division
Analyst
Okay. And can I -- and, again, just trying to get a sense of the velocity of this activity. One, on the pilot that just has been converted to $1 million order, could you give us an idea how long that was at the pilot phase? And would that be what you would consider a typical period of time for a pilot to go before it becomes a straight order or are there no rules to this and pilots could go on indefinitely?
JM
Joseph Musanti
Analyst
Well, I think historically, pilots could go on indefinitely, and that's what we're trying to avoid. I don't know how long the pilot was going on, the one we converted. I think it was at least probably 1.5 years that it was going on that they had product and they were testing. And from my experience, that's sort of typical and maybe actually even a little short based on the historical data I have. And what we're trying to do with this resource concentration is shorten that window. That is the goal. By giving the customers the resources and analyzing the data to try to get that period as short as possible.
JM
John A. Moore
Analyst
And Grid InSite has been incredibly helpful in making those interest [indiscernible]. So that has been a very good investment.
JM
Joseph Musanti
Analyst
Yes, yes. GridSense has been incredibly helpful. And that is something that historically we never used as an acceleration technology to speed up the pilots, but we found that doing that with the software and getting the customer data and managing them through that data has sped up some of the velocity.
OP
Operator
Operator
Our next question comes from Rick Solomon from Barrington Fund.
UA
Unknown Analyst
Analyst
Jim, can you talk, in general terms, about -- I mean, we're all very interested product and its applications. Are there any other applications you can talk about, in general terms, that the product might be useful for? And also, without going into specific companies, are there other oil service companies that are interested in your product?
JM
John A. Moore
Analyst
So that's a question for Jim Anderson, I think. Right, Ricky?
JA
James K. Andersen
Analyst
Yes, sorry. I missed the first part of it, but I'll start with the second about other companies' interest, right? So we're selected by the supermajor oil company, that's the first one. And we're in final negotiations, the oilfield service company for a big multi-well project in Australia, and we're working with several national oil companies for trials and projects associated with them. So, yes, there's a lot of activity going on. I sense some of your frustration on how sometimes it takes longer and I feel that myself, but we are making good progress. We have a lot of interest and many, many irons in the fire with multiple oil companies and oilfield service companies. And I forget, what was the first part?
UA
Unknown Analyst
Analyst
Yes. The first question was, are there any other applications that you're working on other than just downhole seismic or other types of fields you can get -- anything else that might be useful for that we haven't discussed on the call?
JA
James K. Andersen
Analyst
Well, we're primarily focused on microseismic monitoring of hydro frac-ing. We're seeing this as not only being pushed to improve efficiency, but regulation starting to call for it. We see a larger downstream opportunity for 4D seismic for marine, there's many companies that come to talk to us about these activities. We've kind of put them on hold for a while until they get good enough traction on the microseismic side. And then once that's done, we'll start looking at these marine seismic type opportunities, which require this similar technology. Just the systems right now are too large for us to consider. Where a typical system for microseismic monitoring might be 20 levels, a marine seismic monitoring would be 20,000 to 25,000 levels. And we just feel we're not quite ready for that activity yet. So we're sort of holding them at bay, having conversations and meeting with them. And eventually, we'll go after those.
JM
John A. Moore
Analyst
Yes, Ricky, I would say our biggest thing is the borehole seismic industry is large enough we just really have to focus on satisfying these couple of customers and we're talking about months here, not years, and so it's focusing on this -- on getting across the goal line on this borehole seismic projects, is our biggest effort.
UA
Unknown Analyst
Analyst
That's all shale you're talking about?
JM
John A. Moore
Analyst
It's shale, it's also enhanced oil recovery for this one national oil company. I mean, as one of our largest shareholders -- and Ricky I know you're 1 of our 2 or 3 largest shareholders -- said to me, you don't have to convince me that there's huge market for this opportunity. You have to convince me that you guys have what it takes to technically solve this problem. And I think it's incredibly positive and incredibly strong for our company that we were selected for this supermajor trial, and I think we should be celebrating this instead of feeling any other way about it, it's incredibly positive.
OP
Operator
Operator
[Operator Instructions] And we have a follow-up question from Bill Bremer from Maxim Group.
WD
William D. Bremer - Maxim Group LLC, Research Division
Analyst
So with the 40 systems per month to the supermajor, what type of investment is needed there? And how long would that take your facility to get up and running to fulfill that?
JM
John A. Moore
Analyst
So the -- I the think opportunity with the supermajor, you said 40 systems, but I think we're talking about something like 480 systems. That's one of the incredibly compelling things about US Seismic is that we have these very inexpensive automated production lines that are being -- the development of those are being completed. Jim, do you want to answer that question?
JA
James K. Andersen
Analyst
Sure, yes. The first production line is coming online at the end of the quarter. The second one should be some time around the end of the year, and then the following one -- because we have authorization to 3, it'd be sometime in Q1 of next year. And each production line has a capacity of about $50 million per year.
WD
William D. Bremer - Maxim Group LLC, Research Division
Analyst
So you can see that it doesn't take long to scale up and I think we would have enough notice that we'd be able to add additional production lines. So extremely low cost of capital expenditure and you're talking about less than $1 million of investment to get to the $415 million sort of on the low-end of what that production system would cost.
JM
John A. Moore
Analyst
Great. I think that takes us up to the 12:00. So the call has been an hour-long, we have had 105 attendees on the call. I'd like to just maybe make my closing remarks that we really appreciate our investor base. We want our investors to be long-term investors, understand the importance of what we're doing, and as we break through, as we did at Comverge and as we did it at CoaLogix, that there will be somewhere great returns and we want our investors to be aware of the risks and the technical challenges that remain going forward, but we think that we've created an incredibly special company and we're looking forward to profiting with our investors. So thank you very much. Appreciate everybody's time, and looks like there's 2 more additional questions in the queue. Go ahead.
OP
Operator
Operator
We do have a question from Chris [indiscernible] from Maxim Group.
UA
Unknown Analyst
Analyst
Guys, my question is more of a concern. I think we've heard the big thing coming, big things coming story for 6 quarters now. And now I'm hearing it's a matter of months, not years. I think you guys are having a credibility issue with the Street because the longer this call has gone on, the worst your stock price has gotten. And I want to know your thoughts on that?
JM
John A. Moore
Analyst
Well, first of all, we're grateful for the people that are investors in the company. We don't want investors who don't -- can't equate the loopholes on this topic [indiscernible] that are in our stocks. So [indiscernible]. We do want to be -- I mean from a credibility point of view, I mean based on our track record [indiscernible] I always said that the energy technology business is about the transfer of wealth from the inpatient to the patient. And I really do really think there's very few companies that have as much credibility as we have in identifying these macro trends. And I sympathize with our investors to be like it's taking a long time, but one thing, I've got 2 responsibilities: One is to our operating companies, and one is to our shareholders. And the responsibility I have to our operating companies is to say, it's going to take as long as it takes, we're going to do a great job of managing the cash, we're going to do a great job investing, but we will not -- it just doesn't work to short-circuit the investments and get the technology right. So you got to take the time, you got to work with the customers, you got to engage, and it just takes times. In these industries -- we're talking about the biggest industry in the world, the energy industry, these giants don't, number one, easily enter into development arrangements like what we have and number two, they'll take as long as they're going to take to adopt the technology. We believe that we're moving at light speed for the oil industry, we're not moving at light speed for the stock market and it's natural. Look, there's a disconnect. I mean, there's a reason that most venture capital companies are private limited partnerships instead of public companies. And so, we think...
UA
Unknown Analyst
Analyst
You keep referencing the venture capital portion or the words start-up I heard I won't point, the longest call point. Why pay a dividend of your guys are burning cash and you're calling yourself a start-up? Are you guys stopping that? I didn't catch that?
JM
John A. Moore
Analyst
Yes, we stopped that. We announced that stopped last quarter.
UA
Unknown Analyst
Analyst
Okay. Just out of -- I don't know if this is addressed earlier as well, and I appreciate just some clarification. Can you comment on how many competitors made it to this next step with...
JM
John A. Moore
Analyst
As far as we know, no other competitors made it to the next step.
UA
Unknown Analyst
Analyst
Do you guys currently have a window open to buy stock should you elect to?
JM
John A. Moore
Analyst
I'd ask my general counsel.
HM
Heather K. Mallard
Analyst
We don't address that publicly.
JM
John A. Moore
Analyst
But I would just say, my track record, definitely, Chris, you and I have talked about this before in the past. My track record stands that when there are open windows, I take advantage of those open windows, as does our Chairman, Chris Closer and other Directors.
OP
Operator
Operator
And our next question and final caution comes from Michael Osterer from UE SYSTEMS.
MO
Michael Osterer
Analyst
With regards to US Seismic and the technology, I'm of the opinion that, or correct me if I'm wrong, that with the acceptance of the technology, it will create the equivalent of a paradigm shift as far as drilling for oil and applying the technology, would that be a correct observation?
JM
John A. Moore
Analyst
Yes. Yes, we think that this is going to be take basically take the $2 billion electromagnetic coil GF [ph] tool market and turn into a much larger like, I don't know, $10 billion Photonic tool market, sort of what happened to telecom when they switched from copper to Photonics. Yes, we think it is transformational.
MO
Michael Osterer
Analyst
Well, that being the case and as I think you pointed out earlier in the call that the major oil companies tend to cooperate and if there's a new technology, they look to get it out to everyone, there isn't a sense of proprietary shift from their point of view. I guess, what I'm asking, I you are currently actively pursuing other major oil companies while you do this test?
JM
John A. Moore
Analyst
Oh, sure, sure. We're talking to them and, yes, we're talking to other major oil companies all the time.
MO
Michael Osterer
Analyst
So would it be safe to say -- I guess, I'm saying it, not you, that with acceptance of this technology, it would open up the floodgates of purchases from, I guess, once one does it, others would follow suit, given the numbers, it would be a dynamic shift, a paradigm shift for the company?
JM
John A. Moore
Analyst
Yes, yes, I like that word, floodgates. One of our board members, Rob McKee is a former head of Exploration and Production of Conoco, and he tells us that the nature of this industry is everybody's skeptics until they're lemmings and that's the nature of the risk of the business that we're in here. We have to invest to make the technology perfect or continue to perfect it to the point where the industry switches from being skeptics to being lemmings . That being said, anybody that's read any recent articles about the fiber-optic industry and oil and gas is that the industry is incredibly bullish on the potential of this industry, of the change of the fiber optics. So there's a high level of anticipation, but before people start putting their budgets to work, we're going to have to produce data from these trials.
MO
Michael Osterer
Analyst
Well, it's obviously, to me at least, apparent that this is an investment, not a trade. And I believe the management team I'm looking forward to success because if what you say is correct, then I've certainly done my own due diligence with regards to the articles that have been written. I'm just wishing the company the best of luck with it, and I believe you're going to be very successful.
JM
John A. Moore
Analyst
Thank you, Michael. Michael is one of our largest and longest investors in the company. Thank you, Michael. Thanks for your patience.
OP
Operator
Operator
And gentlemen, that is our final question.
JM
John A. Moore
Analyst
There you go. Since I've done my closing remarks, I'll just say thank you for your time and patience. And I think we've got a remarkable level of interest in the company and our progress and we're looking forward to updating you with customer orders and breakthroughs. Thank you.
OP
Operator
Operator
Ladies and gentlemen, that does conclude today's conference call. We do thank you for attending. You may now disconnect your telephone lines.