Richard M. Brooks
Management
The key thing to say is that there is no – it's truly a channel-less world, so all customers in all channels. And I think as we continue to get into looking at the customer journey through our experience, there are varied journeys. Again, each customer has their own view of it, but no one works in single channel, virtually no one works in single channels any more. So, it's all about the integrated experience. So, as we are looking forward, and we think we have one of the best integrated experienced channel-less models in specialty retail today with the way we have executed it, culturally appropriate for our team in how we do things at Zumiez, and brand appropriate for our customers at how we execute on behalf of our brands, we think we are one of the best models out there today. And the good news there, Richard, is we have a lot of ideas. This is an experimentation phase, we talked about in the prepared comments, we're going to go out and keep pushing this. The customers are going to want to expect – as I said on the last call, I think a new era of customer engagement is coming upon us with this empowered consumer. Moving beyond omni-channel, all new ways to engage with them over the next, starting this year and over the next few years we're going to be testing and trying new ideas and really pushing some new ideas forward so we can engage customers wherever they want, however they want, and be out there anticipating their needs in the marketplace. So, I think we have one of the best models, if not the best model out there in specialty retail today, and we're going to get better yet at doing it. So, I would tell you that customers are in all channels all the time with unique tasks based upon their interest and for example what social media channels they follow or don't follow, and that's the great thing about the world as empowered consumer is truly empowered to find their way, to be on their own journey, and we're going to be there with them.