Meisong Lai
Analyst · Goldman Sachs
[Interpreted] Hello, everyone. Thank you for participating in today's conference call. For the First Quarter of 2023, ZTO's customer satisfaction level continue to ramp among the industry talks. Our volume reached RMB 71 billion, which increased 32% over last year or 4.8 percentage points above industry average, and we achieved RMB 2.2 billion of adjusted net income for the quarter.
In 2023, China Express Delivery industry maintained relatively strong growth momentum, yet price competition, particularly in the production regions worth of the year. We insisted on keeping the underlying pricing policies across the network consistent, while taking necessary measures in certain markets to maintain base volume. Our annual parcel volume grew 23.8% to reach RMB 32.2 billion.
Core express delivery unit price declined $0.16 for the year. That was fully absorbed by cost productivity gain, thanks to digitization and process management that have been continuously lifting operational efficiencies. Together with effective corporate cost control, we raised the adjusted operating margin rate by 4.3 percentage points to 26.7% for the year. As a result, the adjusted net income for the year was RMB 9 billion, which increased 32.2% over 2022.
The ZTO has been consistently focused on balance among quality of services, market share and earnings. The goal of any enterprise is to create value, and there is no absolute give or take between scale or profit. Instead, there is always relative trade-offs or balanced among competing priorities. Facing microeconomic uncertainties, mix of e-commerce structure shift and industry competitive dynamics, we focused on improving overall service quality and the differentiated service capability.
We continue to eradicate on profitable volume, we direct customers to capable network partners, increased incentives to protect critical market presence. Our overall performance results were solid and particularly so in unit economics and total profit expansion. Even though we did not gain market share against what was targeted in the beginning of the year, we believe our results were consistent with the balanced approach to strategies and adaptive to current market environment.
In a longer-term perspective, Extra delivery is like running a marathon. Stable and healthy development of the partner network is the foundation of ZTO's longevity. Equitable and fair policies stem from our shared success culture and it's important for us to successfully implement initiatives, including partner capacity and capability building, existing facilities upgrade and the resource utilization enhancement, last mile expansion and better customer reach and the service quality and customer satisfaction improvement.
Focusing on our own affairs, we achieved another year of significant cost of productivity gain. Total unit costs decreased $0.17 within which transformation decreased to $0.06 and $0.05. Other than benefiting from increasing scale leverage, we have continuously implemented digitization and lead management initiatives in recent years and generated meaningful results.
Through clearly defined growth and responsibilities and associated measurement metrics, labor efficiencies and the resource utilization quickly improved. Better visibility in time lead identification of issues matched up with strong execution. We have quickly improved our ability to quickly adjust, solve problems and drive better results. China Express delivery experienced a stable growth for the first 2 months of 2024.
The rise of new e-commerce channels, such as video streaming and retail social network stimulated mass consumption. Even though price stabilization and the increase has yet to arrive, the shift from high quantity towards high quality is the undercurrent that is inevitably taking shift. Be the best we can, focusing on safety healthy volume base and a fair allocation of economic interest among brand operators, [indiscernible] and express couriers, our men's focuses of our work going forward.
The following are some of the key initiatives. First, support and enable improvements in frontline operating efficiencies, improve transparency and fairness of pricing policy, design of policy and deploy swiftly to maximize utilization of idle resources, incentivized volume acquisition with improved effectiveness.
Second, optimize scale advantage, reduce the level of aggregation and sort to the smallest delivery unit possible, reduce last mile delivery costs and improve productivity, help always to build out capacity and capabilities that fit well with that of our sortation hub. Ensure carriers get to take home the lion's share of the profit from incremental non-e-commerce packages they help to market and for do increased direct linkage to last mile to reduce cost and improve delivery efficiency, Accelerated reduction of sortation frequency.
Third, improve service quality meeting and individualized needs, improve timeliness of pickup and delivery, including service to door, reduce damages and loss and stay on top of quality of service and customer satisfaction. Fourth, enhance the accuracy and the timeliness of data and analysis, improved utilization of digitization tool to help encounter the effectiveness of operational management.
We believe that going forward, the China Express industry will continue to bifurcate by scale and profitability, plus increasing concentration. National economic policies have been consistently supportive of express delivery companies to scale up and improve efficiencies and risk quality of earnings. Plenty of work need to be done to measure up to develop the countries.
Underpinned with digitization and environmental consciousness in its transformation from quantity to quality, express delivery businesses will be an integral part of all aspects of production, distribution and consumption providing high-quality products and services and becoming an important driving force for modernization of manufacture manufacturing, agriculture and development of urban and rural markets in China.
There are positive growth prospects and earnings upside to the industry. Our strengths today will serve as foundation for comprehensive competitiveness in the future, ensuring our relevancy and most importantly, affirming our commitment and confidence in creating lasting value for our business partners and shareholders. Now let's welcome our CFO, Miss Yan, to take us through our financials and outlook.