Clifford Starke
Analyst · ROTH MKM
Okay. Great. Okay. Welcome to Flora Growth Q1 2024 conference call. Just -- a recap, in June 2023, we took over the company, and we've completely changed the company for the better. We're on track to focus on a few key initiatives and projects that should take this company the next level and create significant shareholder value.
Today, we're fully funded to execute on those business plans. We recently closed a $3.23 million financing. And let me focus fully on Germany to start off, where half of revenues are generated. In March, the German government provided a solid green light for the legislation of recreational cannabis, along with the stated liberalization amendments for medical cannabis access. Beginning April 1, 2024, cannabis was formally declassified to a nonnarcotic status, the new law legislation of possession by adults for recreational purposes and allows individuals to grow up to 3 plants on their own.
German adults will not be allowed to join -- will be allowed to join for-profit cannabis clubs with a maximum of 500 members starting July 1, 2024. Obviously, we will welcome this game-changing development in Germany as many of our features of [ my own ] legislation efforts in Canada, the German government has indicated that it intends to pursue a second phase of legislation focusing on the regional pilot projects with commercial supply chains.
We believe that in time, Germany will further enhance its regulatory over recreational cannabis to allow for profit commercialization. An immediate commercialization opportunity -- Germany rules relates to its medical side of cannabis. Medical cannabis will no longer require a narcotic prescription, which is expected to simplify and streamline the process for subscription. More patients could gain access for medical cannabis, not only as a last resort, but rather as a acceptable treatment option for a variety of ailments.
It is important to note that Flora subsidiaries have operated in Germany since 2017. We sold the first gram of legal medical cannabis in the country, and Flora's business is really prepared to take over in a driver seat and be a leader in country.
Phatebo, one of our sub companies is a prominent pharmaceutical distribution company. It has an established medical cannabis sales team, and we've done very well over the past number of years. On the historic day, Germany's new rules came in. We announced the acquisition of TruHC Pharma GmBH, while we are pleased with our positioning in Germany, we believe the addition of TruHC to the Flora family will set us apart. Tru possesses key German licenses, including the EU-GMP processing, production narcotics for certified storage and laboratory licenses. In addition to hold certified customizable modules with flexibility to incorporate various production and packaging processes and which enables license extension for future in-country cultivation, which will supply to cannabis social clubs and eventually dispensaries.
As part of acquisition, TruHC's management team led by Hendrik Knopp, has assumed leadership role within Flora's European operations. Hendrik was also responsible for -- in the first tender for the cultivation in medical cannabis in Germany back in the day with Aphria.
The German legal cannabis recreational market has the potential to reach $4.2 billion upon legalization with the total European market forecast to achieve above $10 billion. On the heels of the German legislation push came reports of a potential reclassification of cannabis by the United States Drug Enforcement Administration, in terms of its list of Schedule I drugs to Schedule III following a recommendation from the Federal Health and Human Services Department.
In 2022, President Joe Biden instructed HHG -- HHS to conduct a review of cannabis as it relates to scheduling of the plant. In August 2023 HHS recommended that cannabis be rescheduled to a schedule III substance. Schedule III drugs are those with a moderate to low for abuse and currently accepted medical uses. The DEA proposal formalized must be still reviewed by the White House Office of Budget and Management, after which DEA will take public comments before publishing its final rule.
The U.S. market represents strong opportunities for Flora's businesses. Flora has expanded in the U.S. by offering complementary cannabis [indiscernible] consumer products through Just brand and cannabis accessories through Vessel. Additionally, Flora has been active in developing partnerships to expand the reach of our portfolio.
In the quarter, we signed exclusive distribution agreements with Althea Group Holdings for Vessel brands in the United Kingdom, it is estimated that the vape pen and dry herb category represents a multibillion-dollar industry, it is expected to grow over the next decade from $5 billion to $15 billion. In April 2024, we entered 2 strategic distribution agreements, one with IMCC, IM Cannabis Corp. for Vessel production and distribution in Israel.
IMCC's brands are well known for premium Israeli cannabis market, facilitating the import and wholesale of medical cannabis through retail pharmacies, online platform distribution center. Israel is one of the largest and longest standing medical markets in the world, and we plan on obviously positioning ourselves for that market.
Second, with Me Raw Trade Ltd. to distribute both Just and Vessel-branded products in Poland and potentially other countries within the EU. Me Raw is expected to represent these brands and dispensaries, smoke shops, convenience stores, gas stations across Poland and offer white-label services to leading brands in the region.
Overall, we're excited. I think we're making great strides and extremely excited over the next quarters to come when the business plan will really take shape and form. Dany, I'd like to hand over to you to go over more of the financial side of the business. And thank you.