Thank you, Yolanda. Hello, everyone. Thank you for joining Zhihu's Third Quarter 2024 Earnings Call. I'm pleased to deliver today's opening remarks on behalf of Mr. Zhou Yuan, Founder, Chairman and CEO of Zhihu. We delivered solid third quarter results across key financial metrics, thanks to our continued focus on efficiency enhancement and cost reduction. Gross profit margin improved by over 10 percentage points year-over-year, reaching 63.9%, the highest level since our listing. Total costs and operating expenses decreased by more than 35.6% and 30.5%, respectively, leading to a net loss of RMB 9 million, down 96.8% year-over-year. Our efforts to optimize the community ecosystem are also yielding positive results. Group user engagement in the third quarter propelled a sequential increase in our user base. Furthermore, we further enhanced content creators' experience across our community, fostering a renewed sense of confidence in driving more active contribution. This, in turn, has cultivated a professional insightful community atmosphere being built with a balanced rational optimism. Furthermore, in line with our commitment to exploring AI applications, we launched the professional search feature for Zhihu Zhida at the end of October. This initiative marks a significant step in our differentiated approach to enhancing product capabilities and elevating the user experience, leveraging our massive pool of high-quality data and content. I'll delve deeper into Zhihu Zhida later in the call. Now let me focus on users and content. This quarter marked the third consecutive period of our refined user strategy. We achieved sustained improvements across key user metrics alongside a sequential recovery in user growth. MAU for Q3 rebounded quarter-over-quarter to 81.1 million despite our continued reduction in community-related promotional spending. Overall user engagement across Zhihu community also increased sequentially with core user retention showing significant year-over-year growth. Additionally, daily active user time spent rose nearly 20% year-over-year and maintained its upward trend quarter-over-quarter. As we continued to elevate the experience for content creators and core users, we saw a notable rise in both the scale and engagement of high-tier content creators with the number of income-generating content creators increasing by over 25% year-over-year. Since the beginning of this year, we have deepened our focus on cultivating new high-tiered content creators across diverse fields. By offering advanced creative tools and signature initiatives unique to Zhihu, we fostered their growth and enriched Zhihu library with the steady influx of diverse, authentic and professional content. Throughout the third quarter, Zhihu delivered highly differentiated, rewarding, high-quality content to Internet users nationwide through in-depth professional discussions on major societal events. For example, the 2024 Zhihu Science season launched in tandem with Noble Prize announcement sparked the wealth of contributions across Zhihu community, including predictions, insights and educational content. Among the content, discussions on 2024 Noble Prize in physics alone generated over 1.5 million interactions within the Zhihu community. This dynamic engagement earned Zhihu the reputation of being the second home of the Noble Prize. As of the end of third quarter, Zhihu had a massive cumulative content volume 854.5 million thesis, representing a year-over-year growth of 14.9%. This includes 641.4 million Q&A entries, an increase of 11.8% compared to the same period last year. The Zhihu community now boasts a total of 77 million content creators, marking an 11.6% year-over-year rise. As the experience of both content creators and users have continued to improve, the Zhihu community, distinguished by professional discourse and rational optimism, has grown stronger. This progress is underscored by a steady decline in negative feedback from users and a notable increase in positive interactions. Average daily engagement per DAU has consistently risen quarter-over-quarter with the monthly average of uploads surging by over 25% year-over-year in the quarter. Next, I would like to share some details about the progress we have made with Zhihu Zhida. We have capitalized on Zhihu Zhida's extensive content library and robust source tracking capabilities to achieve rapid traffic growth and earn excellent reputation across the industry. According to newly released data from Similarweb, Zhihu Zhida's traffic reached 4.7 million in September, a remarkable increase over 180% compared to August. In [Bfinance] AI product rankings for September, Zhihu Zhida ranked third among Chinese products in terms of sequential page view growth. Additionally, it claimed the second position on the domestic web growth leaderboard, earning a spot in top 3 for 2 consecutive months. In October, we introduced professional search for Zhihu Zhida, a new feature meticulously crafted to meet the evolving needs of a wide range of users engaged in academic research and professional work. We integrated over 50 million Chinese and English academic articles from specialized content sources such as Wikipedia and Zhihu for enhancing Zhihu Zhida's ability to fulfill users' search inquiries with high-quality content. Professional search also supports file uploads and comprehensive document sourcing, providing tools like single article in-depth reading and source-specific Q&A to address users' academic research and professional needs. Moving on to our business performance by segment. Our paid membership business continued to demonstrate steady growth momentum in the third quarter. The number of subscribing members rose by 11.5% year-over-year to 16.5 million, while the segment delivered revenue of RMB 459.4 million, increasing its revenue contribution to 54%. In late August, content creators on Zhihu's [Yan Yan story] produced a series of derivative works inspired by Journey to the West, a classic Chinese tale that also forms the core of season's most popular domestically produced 3A game. These works presented a more reinterpretation of the classic saga. Also, building on games momentum, we launched the Journey to the West special series featuring multiple stories that compare Asian and modern perspective to highlight the classic story's timeless allure, a release that has resonated strongly with our users. Turning to marketing services. In the third quarter, revenue from our marketing services was RMB 256.6 million, a 33% decline year-over-year. Although brand advertising and CCS decreased compared to last year, we're encouraged by our key clients' growing recognition of Zhihu's brand and the high value they attribute to our users. This progress validates our commitment to optimizing our commercial ecosystem and enhancing the Zhihu community's trustworthiness as a strong and viable growth path for our marketing services. According to the iResearch report released in late October, Zhihu has established itself as the most trusted content community for consumer decision-making. Furthermore, the survey findings indicated that nearly 50% of users reported making purchases after reading product recommendations on Zhihu. In this year's Double 11 event, we also established the Zhihu reviewers jewelry in their recommended [Goodies 100] campaign, providing consumers with professional, authentic and timely answers to their purchasing questions. This quarter, brand advertising delivered a solid year-over-year performance in [indiscernible] and eSports. Top clients in the automotive and fast-moving consumer goods sectors also ramped up their advertising spending on Zhihu. International FMCG brands particularly noted that Zhihu's high-quality user base aligns well with their target demographic. Consequently, despite tighter budgets across the broader advertising network, they opt to increase their allocations on Zhihu. In addition, our ongoing improvements in data analysis and operational efficiency has generated positive returns on investment for this premium client. For our CCS business, after a rigorous crackdown on low-quality content, we have gradually integrated high-tiered content creators from Zhihu community into our CCS program, driving a steady increase in premium content contribution. This quarter, customer satisfaction and repurchase rate have significantly improved compared to the beginning of the year, while content creators has been benefited from increased earnings. Next, our vocational training business. We continue to streamline the segment structure and strategy this quarter. We transitioned from a wide array of niche offerings to a focused selection of high-performing categories where we hold a competitive edge. While overall revenue declined by 27.4% year-over-year, mainly due to our streamlined acquired business, our self-operated courses demonstrated strong year-over-year growth, along with notable improvements in profitability sequentially. Our self-operated business, closely connected to our community, continues to perform strongly with increasing predictability and profitability. Programs in [indiscernible] categories such as media production and film post production remain extremely popular among learners, reflecting long life cycle potential. Furthermore, our business structure optimization in the third quarter effectively enhanced overall ROI, allowing us to strategically allocate resources towards high-efficiency program categories, thereby supporting greater operational stability. Moving forward, we'll focus on narrowing this business segment losses and aim to achieve breakeven as soon as possible. In summary, the third quarter highlighted our unwavering commitment to strategic refinement and execution, delivering financial results that once again exceeded our expectations. Commercial and operational efficiencies has been critical metrics during our operations, empowering us to optimize our use of company's resources. Looking ahead, we will remain dedicated to enhancing the user experience and strengthening the trustworthiness of our community. We're strategically refining our operational model to unlock the full potential of Zhihu's brand and high-value user base. With robust fundamentals and a steady focus on achieving profitable growth, we are confident of creating value and delivering meaningful returns for our shareholders. This concludes Mr. Zhou Yuan's remarks. Now I will review the details of our third quarter financials. For a complete overview of our third quarter 2024 results, please refer to our press release issued earlier today. Our commitment to enhancing operational efficiency through disciplined cost control drove a significant margin expansion in the third quarter. These efforts also led to narrowing losses, propelling us even closer to profitability. We achieved our lowest quarterly loss, since our U.S. IPO, in this quarter, demonstrating our momentum in building a more resilient business and sustainable, creating value. Our marketing services revenue for the quarter was RMB 256.6 million compared with RMB 383 million in the same period of 2023. This decline is largely a result of our strategic ongoing optimization of service offerings with a focus on margin improvement. Paid membership revenue for the third quarter was RMB 459.4 million, slightly decreased from RMB 466.8 million in the same period of last year. Notably, our average number of monthly subscribing members sustained its growth trajectory both year-over-year and sequentially. This progress was propelled by the growing quality of Zhihu's premium offerings, which are consistently attracting new paying members from both within and beyond the Zhihu community. Vocational training revenue for the quarter was RMB 105.1 million compared with RMB 144.8 million in the same period of 2023. This decrease was primarily due to our strategic refinement of acquired business with a focus on prioritizing the faster-growing self-operated programs. Our gross profit for the third quarter was RMB 540.1 million compared with RMB 548.5 million in the same period of 2023. Boosted by our enhanced operating efficiency, our gross margin also further improved year-over-year, reaching 63.9%, a record high. Our total operating expenses for the quarter were RMB 624.5 million, a 30.5% decrease from RMB 898.6 million in the same period last year. Selling and marketing expenses decreased by 27.4% to RMB 388 million, down from RMB 534.3 million in the same period of 2023. This reduction was primarily driven by more disciplined promotional spending and a decrease in personnel-related expenses. R&D expenses for the quarter decreased by 28.2% to RMB 179.3 million, down from RMB 249.7 million in the same period of 2023. This reduction was primarily attributable to more efficient spending on technological innovation. G&A expenses decreased by 50.1% to RMB 57.2 million from RMB 114.6 million in the same period of 2023. Decrease was primarily attributable to lower share-based compensation expenses. Consequently, our GAAP net loss for the third quarter narrowed significantly, decreasing by 96.8% year-over-year. Our adjusted net loss on a non-GAAP basis was RMB 13.1 million compared with RMB 225.3 million in the same period of 2023. Our adjusted net loss margin decreased more than 20 percentage points year-over-year to 1.5% in the third quarter. As of September 30, 2024, the company has cash and cash equivalents, term deposits, restricted cash and short-term investment of RMB 5 billion compared with RMB 5.5 billion as of December 2023. From our Hong Kong IPO until September 30, 2024, we had repurchased 31.1 million Class A ordinary shares at an aggregate price of USD 66.5 million from the open market and canceled such shares. We also repurchased a total of 10.1 million Class A ordinary shares at an aggregate price of USD 16.5 million to be utilized upon vesting of restricted shares in the future. In addition, we had repurchased another 33 million Class A ordinary shares at an aggregate price of 38.5 million via tender offer, which were completed on November 8, 2024. In total, the company has purchased 74.2 million Class A ordinary shares for a total price of USD 121.5 million. As we approach the end of 2024, we'll continue to elevate content quality and enhance the experiences of both users and creators across Zhihu community by harnessing the power of innovation and technology. We remain committed to optimizing resource allocation, advancing towards profitability and unlocking the potential of Zhihu's brand and high-value user base. By building a more dynamic platform, we'll further foster our user engagement and support content creators' success, firming our position as a leader in the knowledge sharing and community value. This concludes my prepared remarks on our financial performance for this quarter. Let's turn the call over to the operator for the Q&A session.