Hello, ladies and gentlemen. Thank you for standing by for Zepp Health Corporation's Third Quarter 2022 Earnings Conference Call. At this time, all participants are in a listen-only mode. Today's conference call is being recorded. I will now turn the call over to your host, Ms. Grace Zhang, Director of Investor Relations for the company. Please go ahead, Grace.

Hello, everyone and welcome to Zepp Health Corporation's third quarter 2022 earnings conference call. The company's financial and operating results were issued in our press release via the News Wire Services earlier today and are posted online. You can also view the earnings press release and slides we refer to on this call by visiting the IR section of the company's website at ir.zepp.com. Participating in today's call are Mr. Huang Wang, our Chairman of the Board of Directors, and Chief Executive Officer; and Mr. Leon Deng, our Chief Financial Officer. The company's management will begin with prepared remarks and the call will conclude with a Q&A session. Mr. Mike Yeung, our Chief Operating Officer will join us for the Q&A session. Before we continue, please note that today's discussion will contain forward-looking statements made under the Safe Harbor Provision of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties. As such, the company's actual results may be materially different from the views expressed today. Further information regarding this and other risks and uncertainties is included in the company's Annual Report on Form 20-F of the fiscal year ended December 31, 2021, and other filings as filed with the U.S. Securities and Exchange Commission. The company does not assume any obligation to update any forward-looking statements, except under applicable law. Please also note that Zepp's earnings press release and this conference call include discussions of unaudited GAAP financial information, as well as unaudited non-GAAP financial information. Zepp's press release contain a reconciliation of the unaudited non-GAAP measures to the unaudited most directly comparable GAAP measures. I will now turn the call over to our CEO, Mr. Wang Huang. Please go ahead.

Hello, everyone. Thank you for joining our call. First, I would like to provide some context by adjusting the macro environment, which continued to worsen during Q3 and impacted our operations amid heightened geopolitical uncertainties and COVID-19 containment measures in China. Against this backdrop, our third quarter revenues came in within our expectation at RMB1.2 billion, down 24.9% year-over-year, primarily due to decreased sales of Mi Band. products. Despite these challenges, we continue to grow during the quarter with top line up 8.8% quarter-over-quarter, a significant reflection of the resilience of our business. I would like to highlight that despite the macro headwinds we faced during the quarter, our self-branded products have returned to their growth trajectory, this 4.2% year-over-year and 35.6% quarter-over-quarter increase in revenue. This growth was underpinned by increased recognition from global consumers as we made progress in enhancing our product value and expanding our sales channels. In the North American market, as we have expanded into more retail channels, our revenue grew by 23% year-over-year and 54% quarter-over-quarter. In Europe, we also had several bright spots. In Poland, for example, where our revenue growth rate was 222% year-over-year. We were also the official partner of the 44th Warsaw Marathon, which has further raised our brand value and recognition. In France and Spain, we enjoyed 36.4% and 26.2% revenue growth, respectively, against macro challenges. In September, we [debuted] [ph] our brand new Amazfit GTR 4 and GTS 4 at the [indiscernible] event. The Amazfit GT 4 series is [packed] [ph] with premium features for both sections and functions. Over [119 million] [ph] outlets in the EMEA region reported our launch event at [indiscernible] and our GT 4 series was named by [three media] [ph] sources as the best [indiscernible] product. Our new GTR 4 and GTS 4…

Thank you all. Hello, everyone. I would like to start by highlighting some of the key metrics of our third quarter financial results. As mentioned by Wang in the third quarter, we saw persistent challenges associated with high input and freight costs. The involving geopolitical situations and ongoing COVID-19 containment and control measures in China. These adverse conditions weighed on our revenue generated and our overall gross margin. [Aimed at] [ph] the macro volatilities and uncertainties, our Q3 revenue coming in-line with our guidance at RMB1.2 billion, down 24.9% year-over-year, which consists of 53.5% of self-branded product sales and 46.5% of Xiaomi product sales versus 38% of the self-branded product sales and 61.4% of Xiaomi product sales in the same period last year. The decline in revenue at large is mainly driven by the lower than expected Mi Band sales in the third quarter. However, our self-branded products restored their growth with a 4.2% year-over-year increase in revenue despite the headwinds. We have seen bright spots in many parts of our business, for example in North America markets, our revenue grew 23% year-over-year and 54% quarter-over-quarter. Quarter-over-quarter, we continue to improve on both our top line and bottom line with 8.8% revenue growth and a narrowed loss during the quarter. Our adjusted net income for the quarter is minus RMB8.8 million, which included a one-off severance cost of RMB10 million. This almost breakeven result demonstrated our organization's resilience and the effectiveness of our continued measures to streamline our cost base. On a sequential basis, third quarter 2022 revenue was better than the second quarter 2022 revenue and our operating profit also improved reconfirming our solid execution capabilities. Notably, our self-branded product revenue in the third quarter grew 35.6% sequentially, boosted by our newly launched products, including the new Amazfit GT4…

Thank you. [Operator Instructions] The first question today comes from Clive Cheung with Credit Suisse. Please go ahead.

Thank you management for taking my question. This is Clive from Credit Suisse. I have three questions. I'll ask them all at once. So, number one, I saw the sales and marketing expenses disproportionately grew this quarter. I noticed in the prepared remarks, Leon already mentioned it was going to channel expansion in specific markets, could you share a little bit more color on where geographically this has gone into? And what kind of digital channels are we targeting at the moment? That's number one. Number two, with regards to our staff force right now and with a reduced capacity, how does that impact on our R&D assets and product delivery intensity? And lastly, number three, I think there was a mention on supply chain constraints, and my question is, what components in particular are we facing the most delays and impacting our fourth quarter shipments or for next year as well? Thank you.

Thank you, Clive. I mean, let me answer the easiest question first on the supply chain constraints, right. So, I think in Q3, all the supply constraints we have seen at the beginning of the year, for the first half of the year has been elevated. So, basically, the supply constraints issue no longer applies to us starting from the second half of Q3. And then we don't see any of that would impact us in Q4 anymore. And similarly also the freight cost, we also see a trend that the freight cost is going down, especially on the sea freight. So, that additional freight cost situation versus last year, which we have experienced for the first three quarters of this year, should also, kind of resolved to a certain extent in Q4. So, I think that hopefully answers your third question. And then let me turn to the first question, which is on the marketing and sales expenses. Yes, we have invested quite a bit in the international marketing and sales expansion i.e. investing on the digital platforms, for example, Amazon and some local online platforms, the big ones regionally, right. For example, Kuplu in the Netherlands, [MediaMarkt.com] [ph] in a lot of the European countries, right. And we will continue to invest on those online platforms as we see the shopping pattern from most of the international clients we have are more turning to the big online channels. And I also given our [D&A] [ph], we believe that investing on digital campaigns and digital marketing and investing on online platforms, we're probably going to yield a bigger return for ourselves. And additionally, we also increased our investments [on offline channels] [ph]. For example, in United States, we have seen quite a growth year-over-year, a large part of that…

Yes, very clear. Thank you, Leon.

[Operator Instructions] The next question comes from Lisa Lee with [Alpha Research] [ph]. Please go ahead.

Hi, management. Thank you for taking my question. I just have one question. You mentioned further cost reductions going forward, can you please elaborate on your measures? And how should we think about – how should we quantify further cost reductions in the fourth quarter and next year? Thank you.

Thank you, Lisa. I think we have identified a few areas to streamline our costs. Number one is what I just mentioned in the area of R&D, we're trying to apply a so-called platforming approach and the [legal block] [ph] to make sure that we can, kind of realize the similar goal with a reduced workforce, right. Number two is on the sales and marketing expenses part. We are trying to look at the return on investments on our marketing investments. For example, if we're going to a sports activity, a marathon for example, we want to look at the return on investment very closely to make sure that we're just – we're not investing on certain things just for the sake of investing on it, right. And also, we're actually looking at the channel performance in different offline channels, to trying to see what type of products we should sell in which channel and then try to get the best return out of that. And the third one is on the G&A expenses part. We are practically looking at where we can save and what we can leverage more from either third-party services or looking at whether or not we could streamline the service and actually prioritize certain request opportunity rather than the others. So, I think to answer your question, we are currently standing at operating expenses overall of 300 million per quarter. And then we – in Q3, this includes a 10 million severance cost. So, basically, if you strip that one out, [we’re probably] [ph] at 290 million kind of operating expenses level for Q3. And in Q4, we're more looking at streamline the cost base towards the 250 million level. And hopefully that will be a first step and then going into next year, we're going to proactively check the cost base and see if we need to reduce the cost base even further if the macro environment is now improving.

That's very helpful. Thank you. I actually have another question. Can you also give us some guidance on your gross margin going forward?

Yes. So, you have seen our gross margin is actually picking up although it hasn't come back to the 2021 level yet. I think there's [two-folds] [ph] of rationale here. Number one is, we try to – we understand that inventory level is a big problem for us because we exit the year with high ambitions, but in Q1, we got hit by the Russian and Ukraine war, by the lower consumer spending issues in most of our international markets. So, therefore, actually, we have put a lot of resources and effort in cleaning up all the old generation products if you want to put it in that way. So, what you see here in the mix of our Q2 and Q3 across margin, it actually carries a big chunk of the lower gross margin coming out of clearing our previous generation products, but I think we're looking at the end of this exercise so that our self-branded products gross margin should improve or increase from their current level going forward as we head into the high season in Q4. And that's number one. Number two, you also noticed that our mix has skewed from in the past. It was Xiaomi products play in the majority weight of our sales revenue mix and our self-branded, I think Xiaomi used to account for 70% and I think in 2021 was 60% of our overall revenue, but then this year, as we head into Q1, Q2, Q3, I think year to date, we're at more self-branded product stands for around 55-ish of the overall mix, and Xiaomi is actually becoming the minority part of our product mix. Right. So, I think we intended to actually continue this trend going forward and then the self-branded products going into Q4 and next year. As you notice that in Q3, our self-branded products start big growth trajectory again. And I think we expect that trend to continue for the upcoming quarters as well. And in the meantime, we will try to see if we can get more revenue from the Xiaomi side, and then by playing that mix and then playing it more towards self-branded products accounts for the majority of the revenue mix of the company together in improving the margins of the self-branded products, I think you're going to look at the gross – overall gross margin for the company is going to gradually improve from its current level as we reported in Q3. So, I hope that will give you some color on what it is going to be in the upcoming quarters?

Yes. That's great color. Thank you, Leon.

As there are no further questions, now I'd like to turn the call back over to the company for closing remarks.

Thank you once again for joining us today. If you have further questions, please feel free to contact Zepp’s Investor Relations department through the contact information provided on our website. This concludes this conference call. You may now disconnect your lines. Thank you.