Hello, everyone. Thank you for joining our call. 2020 was a remarkable year for all of us. Yet with all the severe disruptions brought by the global pandemic, I'm pleased to report we recorded full year revenue growth on a year-over-year basis of 10.7%, and total shipment volume rose 8% for the year, reached 45.7 million units, especially our self-branded products, which rose 20%, reached 4.7 million units. These results are despite a fourth quarter tempered by COVID's impact in several of the international markets we serve.
Specifically in Q4, our revenue dipped by 6.6%, and total shipment volume fell 9.5%, both on a year-over-year basis. We should highlight, however, against the challenges, our own brands achieved 31.3% shipment growth in the fourth quarter and continuously strengthened market leadership in countries and regions, such as Indonesia and Spain, which we still ranked #1 in terms of adult smartwatch shipment.
As vaccinations worldwide have begun rolling out in [ March ] we are confident that our business will rise again should in both revenue and shipment volume in 2021, especially our own branded watches, which will become the main engine for the business to grow. Our solid full year results bear evidence to the soundness of our strategy of connecting health with technology, the broad appeal of our smart health products and services, and our adaptability to execute in a rapidly changing environment.
In 2020, we made significant strides in building out our strategy of connecting health with technology. Notably, we identified 3 pillars that will function and be developed as the framework for our business. These are consumer health technology, data analytics and industrial health. I would like to take a few minutes to explain this now.
Consumer health technology is the backbone of our business. Our products and services in this portfolio showcase many of attributes that have made us a global leader in the smart wearable space, namely commitment to innovation, cutting-edge technology and speed to market. In 2020, we introduced a record 20-plus new products and upgrade versions. We also branched into new product categories, including ear buds, scales and home fitness equipment, such as treadmills.
Many of these new products will present at the Consumer Electronic Show, CES, in January and several of our Amazfit and Zepp branded products received best in show distinction and accolade from the reviewers in leading publications, including Wearables Techradar, Digital Trends and Gadgets & Wearables.
A key element of our strategy in this segment is to continue to rapidly innovate and bring increased functionality and features to our product at all price points. This has been the bedrock of our success in the wearable space, and you can expect more the same from us going forward. Supporting this effort is our ongoing commitment to R&D, which is core to our DNA. Our proprietary designed and built AI smart chips, the Huangshan is shining example of the -- of our prowess in technology that distinguish us from competitors.
Now in its second generation, the Huangshan-2, introduced in 2020, is the most powerful and [indiscernible] AI smart chip for wearables of this kind. And we have already begun rolling out in our products. In the meantime, we are also in the process of developing the new Huangshan-3. And we believe we are in the leading position on the AI smart chips industry for wearables.
Data analytics is the second pillar in our framework and is an integral part in expanding our smart health ecosystem. [ Primarily ] targeting insurance care providers and employers, this segment works to utilize our data analytics from more than 30 million active users in partnership with industry to empower better wellness decisions. In this regard, in late 2020, U.S.-based lead insurance company generally cited study results using analytics from our PAI Health units as providing units value beyond traditional tools in the underwriting process.
Just last week, Gen Re had another announcement of study documenting PAI's effectiveness at improving employee health and longevity. We see these as harbingers of growing recognition for the value -- valuable data analytics can bring to the industry. While the pandemic largely consumed the attention of the insurance industry in 2020, we are hopeful 2021 will afford more opportunities for insurers to integrate wearable device data analysis into their business.
Industrial health care is the first area we are developing as part of our framework. This is a long-term development effort. I believe the industrial health technology base represents a tremendous opportunity for us to apply our engineering expertise in precision sensors, biometrics, AI chips and engineering capability, focused on minaturization and health data analytics. I believe this space is also ripe for disruption.
Most recently, you have seen the announcement of the partnership agreement and investment with Promaxo, a provider of miniaturized MRI technology target initially at urologic applications. Just 2 weeks ago, they received their FDA 510(k) clearance, which was a very exciting critical step. You also should have noted 2 different announcements about our partnership with Rouumtech, a first mover leader in portable x-ray technology. We are working towards private labeling, all of their miniaturized x-ray systems for sale in China.
In the industrial health care segment, in the near term, we will derive incremental revenue from helping sell products in China. In the long term, we plan to engage in select joint research and harness base to integrate in imaging data or imaging devices into our health technologies eco system.
To better reflect our strategy, positioning, connecting health with technology, our expanding product portfolio and our growth in the global industrial health care technology market, on February 25, we announced our name change to Zepp Health corporation. This name is easy to remember, [ strengthens ] languages and cultures.
Last but not least, in October, we extended our strategic cooperation agreement with Xiaomi Corporation for an additional 3 years. As part of the extended agreement, we will continue to receive the most preferred partner status to develop Xiaomi wearable products and enjoy most preferred strategies partnership status for research and development of AI chips and algorithms for wearable devices. We are currently working on MI Band 6 and expect to launch in the near future.
In closing, while no one could have predicted the enormous impact COVID had on the world in 2020, our results for this year serve as a solid proof points for the reference of our business. The soundness of our strategy and the broad-based appeal of our partners.
Even though we can still foresee that the COVID still remains our smart wearables business in the short term, especially in a few European countries, which are our key markets, I am confident that as we continue to execute on our strategy of connecting health with technology, we are well positioned to capture new and exciting opportunities and deliver long-term shareholder value.
I will now turn the call over to Leon to go over highlights of our fourth quarter and full year results.