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Zebra Technologies Corporation (ZBRA)

Q4 2015 Earnings Call· Thu, Feb 25, 2016

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Transcript

Operator

Operator

Good morning, and welcome to the Zebra Technologies Fourth Quarter and Full Year 2015 Results Conference Call. All participants will be in listen-only mode. Please note this event is being recorded. I would now like to turn the conference over to Mike Steele, VP, Investor Relations. Please go ahead.

Mike Steele - Vice President, Investor Relations

Management

Good morning and thank you for joining us. Today's conference call and slide presentation will include prepared remarks from Anders Gustafsson, our Chief Executive Officer; and Mike Smiley, our Chief Financial Officer. Anders will begin by discussing our 2015 accomplishments. Mike will then provide more detail on the financials and introduced our 2016 outlook. Anders will conclude with an overview of our strategic priorities in 2016 and elaborate on our outlook. Following the prepared remarks, Joe Heel, our Senior Vice President of Global Sales will join us as we take your questions. This presentation is being simulcast on our website at investors.zebra.com and will be archived there for at least one year. Before we begin, I need to inform you that certain statements made on this call include forward-looking statements which are subject to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements reflect the company's current expectations concerning future events and are subject to a number of factors and uncertainties that could cause actual results to differ materially. A detailed discussion of these factors and uncertainties is contained in the company's filings with the Securities and Exchange Commission. During this call, we will make reference to non-GAAP financial measures, as we describe business performance. You can find reconciliations of our GAAP to non-GAAP results in today's earnings press release. In addition, year-over-year sales growth references for Enterprise, which was acquired in October 2014 and for total Zebra, will be on an estimated historical basis. Now, I'll turn over the call to Anders. Anders Gustafsson - Chief Executive Officer & Director: Thank you, Mike, and we're excited to have you on the team. Good morning, everyone, and thank you for joining us. I am pleased to report fourth quarter sales and non-GAAP EPS in…

Michael C. Smiley - Chief Financial Officer

Management

Thanks, Anders. Before I discuss fourth quarter results shown on slide seven, I would like to remind you that we completed our acquisition of Motorola's Enterprise business on October 27, 2014. As a result with the exception of certain sales growth references, 2014 information reflects the financial results for the Enterprise business for the last two months of the year. Total GAAP sales for the fourth quarter were $953 million. Excluding the impact of purchase accounting, total sales for the fourth quarter were $956 million. Enterprise sales excluding purchase accounting adjustments were $636 million, up 2% year-over-year on a constant currency basis, inclusive of estimated 2014 Enterprise sales. Data capture and mobile computing sales grew and sales of wireless LAN and services declined. Pre-transaction Zebra sales were $321 million, up 7% in constant currency. Demand remains strongest in retail and transportation logistics verticals. Momentum in healthcare also continues to grow. Top growth drivers again include e-commerce, mobility, share gains associated with the OS migration in mobile computing, the transition from scanning to 2D imaging in data capture and the continuing refresh cycle in printing. From a regional perspective, on a comparable basis, sales in North America grew 7%. We experienced the strongest growth in the data capture business. Mobile computing continued to be driven by strong growth in our Android portfolio. Printing, tabletop and mobile computers were out performers. EMEA continued to experience softness and was up 1% from a year ago on a constant currency basis. Scanning and printing sales grew, offset by lower mobile computing sales. Sales in Asia-Pacific grew 9%. The region continued to be led by strong performance in China. Growth in mobile computers were driven by retail and transportation logistics both supported by trends in e-commerce. The printing business also performed well with mobile printers…

Mike Steele - Vice President, Investor Relations

Management

Thanks, Anders. We've reserved the balance of the call for Q&A. We ask that you limit yourself to one question and one follow-up so that we can get to as many of you as possible. Operator, please let our callers know how to ask a question.

Operator

Operator

We will now begin the question-and-answer session. At this time, we will pause momentarily to assemble our roster. The first question comes from Richard Eastman of Robert W. Baird. Please go ahead. Richard Eastman - Robert W. Baird & Co., Inc. (Broker): Anders, as we look out to 2016 against your constant currency growth forecast of, what, 2% to 5%. Could you just speak to the product lines and where you'd expect that continued growth to come from, from mobile computing, printer, just kind of line them up relative to that LC growth rate? And then I have one follow-up. Anders Gustafsson - Chief Executive Officer & Director: Yes. First, we feel confident about the full year growth expectations that we have. We had a very strong 2015, and we built a lot of momentum across the business there. Our portfolio did very well in 2015. We gained share in most of our product lines globally. Three of our four regions had solid growth. We launched some new products in the beginning of 2016 that we are very excited about. The TC8000 is a great example of new – one of our highest running products that we reinvented in a new fashion. We got great feedback on that product at the NRF and since. We also launched a new tabletop printer. That's the highest volume of our printer portfolio, which has also a cartridge-based model, so you can make it very easy for customers to load ribbons and that drives an annuity-based revenue stream for us. And as the year goes on, we have a number of other attractive new product releases. But our pipeline is very healthy. We have a very detailed approach to build up the pipeline. It's both based on individual customer accounts but also looking at…

Operator

Operator

The next question comes from Saliq Khan of Imperial Capital. Please go ahead.

Saliq Jamil Khan - Imperial Capital LLC

Analyst

Thank you, all. Hi, Anders. Hi, Mike. Anders Gustafsson - Chief Executive Officer & Director: Hey.

Michael C. Smiley - Chief Financial Officer

Management

Hey.

Saliq Jamil Khan - Imperial Capital LLC

Analyst

Hi, guys. As I take a look at the overall product portfolio and the changes that you've made to it, you certainly brought a lot of sleekness and changed the ergonomics to altogether bring about a lot more ease to the end customer. However, if I take a look at what your competitors are doing and I take a look at your product portfolio, are you merely trying to keep up with them or are you trying to find a way to go ahead and become a lot more competitive, take customers away from them and increase theoretically your market share? Anders Gustafsson - Chief Executive Officer & Director: Well, so if you look at our performance in 2015, we gained market share in most of our large product lines. We believe that we have a more competitive product lineup. We take great pride of the strength of our products and the innovation of our products. As we look into 2016, there is a lot of new, very attractive, you can say, extensions of existing products, but also some new product concepts that we are very excited about. So we are very dependent on having a vibrant product portfolio in order to demonstrate value to our customers and we feel that the portfolio we have should enable us to continue to gain market share and extend our leadership position in the industry.

Saliq Jamil Khan - Imperial Capital LLC

Analyst

As my follow-up, what you just noted is including with the fact that the business operations, the integration and the rebranding initiatives that you've been working on throughout 2015 and it was very evident at the NRF conference as well, how does this improve your overall sales cycle and how does it help you go ahead and have a more deeper and more of an integrated conversation with your end customer? Anders Gustafsson - Chief Executive Officer & Director: Yes, I'll start and then I'll let Joe Heel also add to this. So I'd say when we talk to our customers, we hear two themes quite regularly: one, they feel that the combined business, the combined Zebra and Enterprise business is more strategic to our customers. They see that the lineup we have now, the capability and competencies we have now and the vision we have make us a more strategic partner to them and they tend to invite us in to be part of their more long-ranging plans to make sure that we can develop the right solutions for their needs. The other thing they have been saying goes more to your point about rebranding that from their perspective the integration has been quite seamless. They haven't seen a lot of challenges from the integrational missteps in the integration. They feel that we have actually been handling this quite well. So both of those things, I think, are making us a much stronger partner with our customers and have access to more of their longer-term thinking. And, maybe, Joe, you have some more thoughts.

Joachim Heel - Senior Vice President-Global Sales

Analyst

Yes. From a sales perspective, we see the benefits in many areas, but three that I would perhaps call out: the first is the confidence that the new brand and the new presence gives our customers is really essential to driving changes like our largest single opportunity around operating system migration. That's what customers need. They need that confidence to interact with us and we're projecting that now and we're seeing that with our customers. They have that confidence, as Anders was saying, to elect us to be a strategic partner for them. The second is that the customers are feeling the Better Together that we're bringing to them. The fact that we can bring the full portfolio of our capabilities to them, Anders was mentioning one of our large package goods customers that elected to go with us for precisely that reason and we're seeing more-and-more of those opportunities. And the third one, and I am particularly excited about this, is our ability to bring solutions to the market, and customers are really believing that and seeing that now in some of the things that we're doing where we're solving their business problems and they have confidence that we can do that.

Saliq Jamil Khan - Imperial Capital LLC

Analyst

Thank you, guys. I look forward to speaking with you later on. Anders Gustafsson - Chief Executive Officer & Director: Thank you.

Operator

Operator

The next question comes from Jason Rodgers of Great Lakes Review. Please go ahead.

Jason A. Rodgers - Great Lakes Review

Analyst

Good morning. Anders Gustafsson - Chief Executive Officer & Director: Good morning.

Michael C. Smiley - Chief Financial Officer

Management

Good morning.

Jason A. Rodgers - Great Lakes Review

Analyst

Wondered if you could talk a little bit more about the ERP consolidation, if that's going as anticipated and if you expect to remain on track as far as ? Anders Gustafsson - Chief Executive Officer & Director: Yes. The ERP integration is going as per plan. We feel it is going well. We have a strong team of people who've been working on this for quite some time now and we have a robust product plan or project plan with lots and lots of detail behind it. So we track it on kind of hourly basis or daily basis as far as what progress and what deliverables we have. We are looking to implement the first phase of the ERP conversion in Q2 in Asia and then go live with the full global entity middle of 2017, so we get a chance to road test it and then add some additional functionality for the full-year roll out. So we get great benefits from this. We get a much more rationalized modern IT platform. What we've had so far has been a lot of disparate IT systems, which drives a lot of inefficiencies. So if you have to enter data on two systems or sometimes three systems and they don't transfer data between them very well, so this provides a much more robust and streamlined IT platform for us and that will drive also great cost benefits as we go into the future.

Jason A. Rodgers - Great Lakes Review

Analyst

And the follow-up, did any large mobile computing deals have an impact on the fourth quarter and what is the expectation for Q1? Anders Gustafsson - Chief Executive Officer & Director: So every quarter we have large deals. It would be bad if we didn't have large deals every quarter. So we had large deals in fourth quarter. I wouldn't say that they were different from any other quarter particularly.

Michael C. Smiley - Chief Financial Officer

Management

Yes, this is Mike Smiley. I think one thing is actually our fourth quarter results are very comparable to the third quarter, excluding FX. So it was really in line with our guidance. The euro was basically Q3 about $1.11 versus $1.09 in the fourth quarter. Our service business had margin improvements offset by some of the large deals that Anders talked about and our legacy Zebra printing margins were flat sequentially. So, generally, the fourth quarter margins were really what we expected.

Jason A. Rodgers - Great Lakes Review

Analyst

Okay.

Operator

Operator

Mr. Rodgers, do you have anything else?

Jason A. Rodgers - Great Lakes Review

Analyst

No. I'm just following up with that. So Q1 there is no major mobile deals out there that are larger than normal that might impact margins? Anders Gustafsson - Chief Executive Officer & Director: No. I think the outlook for Q1 is also for normal rate or normal volume of larger projects. There is nothing that sticks out that's particularly bigger than normal. But we have a good pipeline for large deals for the full year.

Jason A. Rodgers - Great Lakes Review

Analyst

Got it. Thank you.

Operator

Operator

The next question comes from James Faucette of Morgan Stanley. Please go ahead. James E. Faucette - Morgan Stanley & Co. LLC: Thank you very much. Just a couple of questions for me. First, the strength in Motorola, I think, you've kind of mentioned this, but I wanted to make sure, is that from new products and are we expected to gain steam as we head into 2016? And then talking about specific geographies, obviously, we had a big pickup in results this quarter with a bit of a downtick in North America. And you kind of spoke to some of the dynamics there, but I'm wondering how much of that may be attributable to a couple of big customers or is there something I guess more broad-based and widespread? Thanks. Anders Gustafsson - Chief Executive Officer & Director: So the first question was around the strength of the Enterprise business and the second about the softness at the end of Q4. Is that right? James E. Faucette - Morgan Stanley & Co. LLC: Yes. That's right. Yes. Anders Gustafsson - Chief Executive Officer & Director: Yes. So the strength of the Enterprise business, I think, is it's multifaceted. We have worked hard on making sure we have a very competitive product lineup. Android has been a strong growth driver for us so far. We have by far the broadest portfolio of Android products of anybody in the industry and our win rate in Android is very high, higher than the overall win rate, say, it is for us across all operating systems. But I'd say it is more than product. I think the integration, the combination of our two companies have helped both sides. I think the Better Together story is very much resonating with customers. We have seen many examples where we mentioned one in the script here where printing led the way and got into new account first, but then we were able to pull in mobile computing afterwards. But we have many examples of where we've done the other way. So part of the growth is the Better Together and I'd say also we have executed well. We have improved on our services performance, which was a bit of a drag before and I would say the culture of the combined company is good. I don't hear much talk about say us versus them and things like that. It's very much we're all in this to try to make the company as successful as we can. I'll let Joe expand a little bit also.

Joachim Heel - Senior Vice President-Global Sales

Analyst

Well, I might support what Anders is saying in terms of the strength of the Enterprise business with two specific points: one, I already touched earlier on the subject of the OS migration, which is really where we have a leadership position and where we've been successful in 2015 and we see that continuing here in the first quarter as we are driving that migration from legacy Windows operating systems to Android and to a certain extent also on to Windows; and the second one, as we saw really a broad strength in our scanning business as well. Our scanning business as you probably know is undergoing a transition in technology from 1D to 2D, and we've assumed a leadership position in that transition as well. And what's fundamental about that is that the Android transition is largely driven by large deals, whereas the scanning transition is also broad-based in the channel. So we're really seeing that strength on the Enterprise business in two dimensions. Anders Gustafsson - Chief Executive Officer & Director: Yes, maybe just to expand one more point on this. I think most of these comments were kind of North America centric, but if you look at the Enterprise business performance in 2015, the international markets were very strong. Asia was particularly strong and we had several large wins for mobile computing in Europe. So this is very much a diversified business like Zebra's legacy business where we have a broad portfolio of products, selling to a diversified set of vertical markets and geographically also very diversified.

Joachim Heel - Senior Vice President-Global Sales

Analyst

That scanning growth I was talking about. Anders Gustafsson - Chief Executive Officer & Director: Yes.

Joachim Heel - Senior Vice President-Global Sales

Analyst

Our biggest contribution came from China, for example. Anders Gustafsson - Chief Executive Officer & Director: Yes.

Joachim Heel - Senior Vice President-Global Sales

Analyst

So it is broad-based. Anders Gustafsson - Chief Executive Officer & Director: Broad-based, yes. James E. Faucette - Morgan Stanley & Co. LLC: And then as far as looking at North America and any weakness there, was that related to specific customers or was that more broad-based? Anders Gustafsson - Chief Executive Officer & Director: It was more broad-based. We talk about, say, budget flush that tends to be from many customers. Yes, there was more of, I think, a general cautiousness among our customers and they were I suspect looking at what was going on with their share prices and wondering what that was meaning for 2016 and being a little bit more cautious on capital spend. But it wasn't anything specific to any one customer or any large customer. James E. Faucette - Morgan Stanley & Co. LLC: And have you seen that persist early in the year? Anders Gustafsson - Chief Executive Officer & Director: I think the start of January is always a bit weak, and I think it was commensurate with normal seasonality. As we look at the guidance we gave for the full year also, we expect basically normal seasonal increases quarter-over-quarter for the year. So we aren't assuming that there will be some form of heroic recovery. This is just based on looking at the last five to seven years of how much of our revenues come in Q1 versus Q2, Q3, Q4 and looking at how that should play out. James E. Faucette - Morgan Stanley & Co. LLC: Thanks.

Operator

Operator

The next question comes from Keith Housum of Northcoast Research. Please go ahead.

Keith Housum - Northcoast Research Partners LLC

Analyst

Good morning, gentlemen. Guys, I was hoping to spend a little bit of time talking about the supplies and services. As I look at, perhaps, what we're expecting what you guys have done in quarters past, it looks like both of those have lagged a little bit here in the fourth quarter. What's your expectations for, I guess, your thoughts going into FY 2016? Anders Gustafsson - Chief Executive Officer & Director: So services is an area that we have spent a lot of effort to strengthen. We believe services should be a good growth driver for the business. We brought in some extra leadership, some new leadership in the business to augment the team we had and so we could have more focus on both driving the sales side but also driving the operational side. We made I think great improvements in our execution. The customer-facing performance of break, fix, repair, return statistics are much better than they were when we first assumed the business. We've reduced the cost basis for most of these services and we've seen an increase in attach rates for new services. So we feel quite good about where we are and we feel confident that we should see good growth in 2016 from services. And I'd like Joe to add on that too.

Joachim Heel - Senior Vice President-Global Sales

Analyst

Yeah. From a sales perspective, of course you know that services is one of those that benefits from bookings that then deliver revenues over a longer period of time. And so what we've been very focused on and I think successful with in 2015 is on the support side increasing our attach and renewal rates, those will deliver increasing revenues this year. On the managed and professional services, increasing our bookings and we actually had an exceptional year in terms of increasing our bookings last year in managed and professional services, that continues here in Q1. And we've also been focused on migrating our managed and professional services to more higher value types of managed and professional services, ones where we have some unusual IP or unusual value added and that's been the focus of that, which will help us with the margins that we can deliver from those services in addition to the cost reductions that we're taking. I also wanted to make sure I heard you talk about services and supplies. Did I hear that correctly?

Keith Housum - Northcoast Research Partners LLC

Analyst

Yeah, absolutely. Supplies were down 8% in the quarter year-over-year? Anders Gustafsson - Chief Executive Officer & Director: So I think supplies now, for the year supplies was up, I think it was 8% in constant currency. In Q4, I don't know, I don't have that data off the top of my head here, but constant currency was a lot better, so supplies is more – has a higher proportion of supplies in Europe than we have for our normal products. So Europe is a very large part of our overall supplies business. Let me see if I can find the number here.

Keith Housum - Northcoast Research Partners LLC

Analyst

I can follow-up that offline. Anders Gustafsson - Chief Executive Officer & Director: Yes, we can follow-up offline.

Joachim Heel - Senior Vice President-Global Sales

Analyst

Yes, I didn't want to lump that in with services. Anders Gustafsson - Chief Executive Officer & Director: Yes.

Keith Housum - Northcoast Research Partners LLC

Analyst

Yeah. Anders Gustafsson - Chief Executive Officer & Director: Yeah, supplies....

Keith Housum - Northcoast Research Partners LLC

Analyst

Yeah, I'll follow-up offline, that's fine.

Michael C. Smiley - Chief Financial Officer

Management

Supplies for the full-year by the way was up 1.2%...

Joachim Heel - Senior Vice President-Global Sales

Analyst

In nominal.

Michael C. Smiley - Chief Financial Officer

Management

....nominal currency. Now by the way I would also argue that in – we have been seeing very strong growth in supplies. I think that in 2015 we recognize the benefit of wristband products that I think makes the 2015 to 2014 comp a little bit more difficult. Anders Gustafsson - Chief Executive Officer & Director: And profitability of supplies has gone up because we have in-sourced some more of our wristband manufacturing, so that we have seen a great improvement in margins.

Keith Housum - Northcoast Research Partners LLC

Analyst

Thank you. If I can just follow-up, I guess, on the previous question regarding some of the cautious commentary as you exited fourth quarter. As you look at the demand going into FY 2016, your expectations, I guess, that you're hearing from the customers regarding your large project, is there a hesitancy of people moving forward, or are anybody talking about deferring projects out in response to the macro demand? Anders Gustafsson - Chief Executive Officer & Director: So, at the high level, I'd say, we aren't expecting any material changes to the macro environment, to how our customers kind of behave. We get very good feedback, very encouraging feedback from our reseller communities. They certainly believe that 2016 should be a good year with good growth. I think the issues we saw in the end of Q4, beginning of Q1 were more isolated and we believe temporary in that it was more, I think, driven by people looking at the stock market and getting cautious about what that meant for the business and didn't want to lean in to the same extent, so budgets gets pushed out a bit. It takes a little longer for companies to hand out the operating budgets to – but once that happens, things go back to more normal we believe. And we have seen from end of last year some deals got pushed from Q4 into all of 2016. And some customers may have looked at some larger deals and instead of giving us one PO, they gave us one PO for P1 (sic) [Q1] and Q2 and so forth. But you should remember also that our value proposition is one that really works in good times and bad times. In good times, our customers are working with us to expand into new retail stores, new factories. In tougher times, they use our equipments to trade OpEx for CapEx. We have very short and well defined return on investment calculations. So, normally, our products are proven to have an ROI of less than, let's say, one year to upwards of maybe two years. And even in tougher times, companies tend to be comfortable with those types of paybacks.

Joachim Heel - Senior Vice President-Global Sales

Analyst

And one other thing that – or maybe two other things that give us a perspective on this cautiousness that we may have seen at the end of Q4 is number one, our pipelines for Q2 and the rest of the year are very strong. So that gives us a lot of good confidence. And also as we speak with our reseller partners, they reflect a lot of confidence to us in terms of the growth prospects that they see for the year. So that puts in perspective I think what we have seen.

Keith Housum - Northcoast Research Partners LLC

Analyst

Great. Thank you.

Operator

Operator

The next question comes from Josh Berman of William Blair. Please go ahead. Josh Berman - William Blair & Co. LLC: Hi. Good morning.

Joachim Heel - Senior Vice President-Global Sales

Analyst

Good morning. Anders Gustafsson - Chief Executive Officer & Director: Good morning. Josh Berman - William Blair & Co. LLC: Just two quick ones, one, I know you gave some of the components that go into free cash flow, but I was wondering if there's a certain dollar amount you're targeting for 2016?

Michael C. Smiley - Chief Financial Officer

Management

You know, I think what we – again our goal is to pay down $300 million of debt. We're confident in our ability to do that. Again, we expect some improvement from our EBITDA margin expansion and just regular business growth. We also know that we have improvements in our working capital, which should drive at least $75 million of additional cash flow from what we had last year. We will have $90 million to $100 million less integration spend from 2015. We also have our CapEx that's not related to integration down by about $30 million. I think Anders mentioned the fact that we had some Illinois – some spending in Illinois to bring the facilities together for the two companies. We also expect to reduce our cash levels by about $50 million. So when you put it all together, we're very confident in reducing our debt by $300 million in 2016 and $350 million in 2017, again, to get our leverage below 3 times debt-to-EBITDA. Josh Berman - William Blair & Co. LLC: All right. And then switching topics, I was wondering if you could dive a little bit more into the Windows 10 opportunity? Maybe how big is that, especially relative to the Android transition? Anders Gustafsson - Chief Executive Officer & Director: So, first, there are no Windows 10 mobile products on the market at the moment. But I'll put it in context, maybe of what's more going on from an OS migration perspective. So, today, let's say, virtually all our customers, certainly most our customers are well aware of the need to migrate to newer, more modern operating systems. Android has been the primary beneficiary of this so far. And we were early investing in Android and so that is a great opportunity for us. Microsoft is planning on coming out with Windows 10 later on this year, and there will be some customers who believe – that are very loyal to Microsoft and would like us to have Microsoft 10. We have some Microsoft 8 products today, but which we will upgrade to 10 and then come up with some more products later on in the year, and we want to be basically operating system agnostic when we talk to our customers. We don't want them to feel that we are only supporting one operating system. We want to be able to go in and have a conversation with them about their unique situations and be able to offer the right type of solutions for them. Maybe, Joe, you have some?

Joachim Heel - Senior Vice President-Global Sales

Analyst

Well, what I would say is, first, we should recognize that still the majority of our revenues today come from Windows-based operating systems. And the transition to Android is happening very fast as Windows 10 Mobile, right, the mobile version of Windows 10 haven't been released for a very long time. With that now happening, we do see some customers, and it's very specific to the needs of individual customers. Logistics is a vertical where we see a bit more of it than others express the need and a desire in fact to be on a Windows 10 Mobile platform. And as such, we're developing those devices, and we'll see that they'll occupy a significant portion of the market. Josh Berman - William Blair & Co. LLC: Great. Thank you.

Operator

Operator

The next question comes from Paul Coster of JPMorgan. Please go ahead. Anders Gustafsson - Chief Executive Officer & Director: Hey, Paul.

Paul J. Chung - JPMorgan Securities LLC

Analyst

Hi. This is Paul Chung on for Paul Coster. Thanks for taking my question. So a question on the core printing business. It's grown nicely really ever since 4Q 2013. You mentioned upgrade cycles have been a strong contributor. How much of that growth has been from existing customers, how much from market share gains from new business? And, finally, can you confirm how cross-selling initiatives with the Enterprise business have been going? Has it been a material contributor? Thanks. Anders Gustafsson - Chief Executive Officer & Director: Yeah. I think the strength of the printing business is really driven, I think, by a number of different factors. Ultimately, I'd say, bring us back to – I think we've just executed well on our overall printing strategy over many years. So we've gained a lot of shares. So there's upgrades or refresh cycles, but we also gained a lot of share. I think according to VDC, we've gained about 1% of market share per year for the last several years. And I would attribute that to us having a very compelling and competitive product lineup. Some of the new things we talked about like Link-OS is one that unifies the look and feel and the user interfaces and how you interact with the printer across our entire portfolio. Something that's very difficult to replicate for smaller suppliers. I think the way we engage with the channel also gives us some benefits with the scale that we have there and how we can provide very compelling value propositions to our channels and our end users. So I'd say it's not really one thing that's driving the strength in the printing business. It's really a number of different things. Joe might have some more comments?

Joachim Heel - Senior Vice President-Global Sales

Analyst

Yeah. I'd say, we have seen a market share expansion in the printing business and I would attribute at least a part of that, a significant part of that to the Better Together, to the ability to operate and cross-sell between them. I'll give you a generic example of that. The strongest vertical for the Enterprise business was and is retail, right, in which we have mobile computers and scanners, which we deploy and there are applications such as when you change the pricing at the retail level where you would like to not only scan and understand the pricing on a item in the store as it is, but change the label immediately. This plays right into our technology of mobile printing which goes very well with that scanning capability that we already have on the retail floor. So we've seen an expansion of solutions like this where we're able to put the two technologies together to a solution to solve a problem like price markdowns and changes.

Paul J. Chung - JPMorgan Securities LLC

Analyst

Great. Thanks.

Operator

Operator

This concludes our question-and-answer session. I would like to turn the conference back over to Mike Steele for closing remarks.

Mike Steele - Vice President, Investor Relations

Management

Thank you all for your questions. Have a great day.