Bryan Hanson
Analyst · Canaccord Genuity.
Sure. What I would tell you, just first of all, our strategy is going to be, first and foremost, as we've done better account segmentation, is to focus on what we're defining as platinum accounts. And a platinum account would be – and there's more than 700 of them that we have just in the US alone, for instance. Platinum account is where it's a high-volume account. So, it's got be a very high-volume account where we have the largest share position in that account. Those will be the accounts that we go to first to be able to get a robotic position because, in the past, those very accounts, if they wanted to move towards robotics, it couldn't be us because we didn't have that solution set. So, when you do hear our competitor talk about placing in competitive accounts, those are probably the types of accounts that they're talking about. Our first goal is to make sure that we stabilize those accounts, we bring robotics in. And even where we have the lion's share of the business, there's still upside, we make sure that we get after that additional upside as well. So, the platinum accounts where we have high-volume, we have high share will be where we go first. Once we get through the limited launch and get into full launch, deeper into full launch, we'll be looking at gold accounts which should be high-volume accounts where the other players have more share than we do. And certainly be looking particularly in those accounts where the high share players don't have robotic solutions, that will be the next tier of our focus. The beautiful thing that we have here is that we've got very low penetration of robotics in overall surgical procedures today. So, anyone who has a good robotic solution and the implants to surround it, really has an opportunity to benefit from increased adoption of robotics. We think we're going to be able to differentiate because we're not just bringing robotics, we're bringing robotics with mymobility, which is that digital health platform backed by Apple. We're connecting that with Persona, which is a more personalized implant. So, we really do believe that kind of this connected ecosystem that we're providing is unique to us and will continue to benefit us or will start to benefit us.