Joey Wat
Analyst · Goldman Sachs. Please go ahead
Hello, everyone, and thank you for joining us today. I'm delighted to report outstanding performance in the second quarter, both topline and bottom line. Our results are the testament to our resilient in anti-fragile business, which allow us to capture upside in good times and protect downside in bad times. From the back office to the front lines, our teams are doing a great job. During the quarter, we reached new heights on multiple fronts. First, sales performance. Total revenue of $2.65 billion set the new record for second quarter, especially given the exchange rate. System sales grew 32% and same-store sales grew 15% year-over-year. We observed strong demand around holidays. Trading for the May 1st Labor Day holiday was vibrant. However, demand actually softened afterwards with a dip in customer traffic. We adjust nimbly with attractive campaigns and regain sales momentum in June. On June 1st Children's Day, we hit the record 8.5 million transactions that equivalent to a transaction every minute in every location across our 13,000 plus store portfolio in a single day. Thanks to our amazing operation team, robust end-to-end digitalization and agile supply chain. We flexibly handle the spike in demand during campaigns without compromising quality and customer service. The result demonstrate our brand equity and ability to connect with customers with delicious, innovative food and compelling value for money. Second, store expansion. In the first six months this year, we opened 655 net new stores, setting a new record. We continue to see vast opportunities across all regions and city tiers in China. KFC continued its aggressive expansion, hitting 9,500 stores in over 1,900 cities. Notably, Shanghai became our first city to reach 500 KFC stores. Our 500 store is in the Shanghai Library, Shanghai [indiscernible]. As part of our Book Kingdom Program for kids, it features a dedicated reading area to promote the love of reading to children. It's also one of our 36 Angel Restaurants of KFC China. The restaurant offers a warm inclusive space for employees and customers with special needs. It showcases our commitments to positive social impact in the communities we serve. Pizza Hut opened a record 169 net new stores in the first half of the year, supported by strengthened fundamentals through the revitalization program. Healthy new store payback give us confidence for accelerated growth. In addition, Pizza Hut reached 3,000 stores in China, a milestone that few casual dining restaurant chains can claim. Our 3,000 store is in Qinhuangdao, a popular holiday destination in Northern China. This resort [indiscernible] both a beautiful patio with stunning seaview. In addition, it was built with eco-friendly materials and an intelligent energy management system. Third is profitability. Our operating profit for the first half of 2023 has already exceeded the entire year of 2022. This achievement reflects our ability to capture sales and rebase our cost structure. Our [indiscernible] first half was below 9%. This is the best ratio in the past decade. Now let's talk about KFC. Our value platform generated amazing sales results. First, Crazy Thursday, the famous Crazy Thursday [Foreign Language] continue to be a tremendous draw driving 50% more sales than other weekdays. Second, Sunday Buy More Save More [Foreign Language] energized Sunday sales. We captured a home consumption with our Juicy Whole Chicken [Foreign Language]. We sold 22 million of this product in the first half and more than doubled itself year-over-year. Third, our weekday value combos, OK San Jian Tao are gaining popularity. We added a new sizzling roasted chicken fried burger [Foreign Language] to enrich our entry price point offerings for just US$3. Customers love the new weekday value combos. Delicious and innovative food continues to delight our customer in KFC. In the second quarter, we introduced K-zza, a creative twist on pizza that utilized our existing ingredients. We used the wrap from our Dragon Twister [Foreign Language] to make the thin-crust and popcorn chicken [Foreign Language] as the topping. This fun, innovative, limited time offer generated strong sales. We see great potential for more K-zza variations in the future. K-Coffee sales grew 50% with 47 million cups sold in the second quarter. Our Iced Sparkling Americano with Zesty Lemon [Foreign Language] is the perfect drink to beat the summer heat. We use our soda fountain machines to make this sparkling drink without additional investment in the store. It has become K-Coffee's best ever limited time offering. Now let's talk about our marketing campaign. Connecting with families and children is an important part of strengthening our brand affinity. Around Children's Day, we partnered with Sanrio and sold nearly 3 million meal sets with adorable toys such as Hello Kitty. This campaign contributes to our overwhelming success on Children's Day. Of course, this popular toys also work very well for adults as well. Pizza Hut. Let's move to Pizza Hut. We continuously innovate to offer better products at great value. Our new launch in May has been a big success and strong sales drivers. Over half of the menu items are either new or upgrade from a year-ago. Pizza is our biggest category, accounting for over one third of sales. We continue to fortify our pizza expert image by upgrading existing products and introducing new toppings. Apart from our Signature Super Supreme [Foreign Language] and Durian Pizza, we introduced a new pizza like Bolognese pizza with beef [Foreign Language] pizza is a familiar taste, because of spaghetti and it has become a customer favorite, especially among children. Of course, we use quite a bit existing ingredients to simplify the store operation and to keep the ingredient fresh as well. In addition, many customers are trading up to stuffed crust pizza, which accounts for nearly 40% pizza sales. Most recently, we launched pineapple and cream stuffed crust [Foreign Language] to compliment our other stuffed crust choices of cheese and sausage. Pizza Hut has been sharpening its value proposition and customer engagement. Our value platform Scream Wednesday successfully drove sales and traffic growth. Every Wednesday, we offer different meal choices from pizza, steak, rice and pasta to appetizer at attractive price of US$3 to US$5. There are choices for one person meals and for social gathering. We continue our collaboration with Genshin Impact, Iansan for the second year. This campaign significantly boost sales and attract many young customers. We saw more than 2 million meal sets with steamed accessories, tripling last year's numbers. This value popular campaign help us recruit over 1 million new members. Lavazza. Let's switch gears to Lavazza. Lavazza continues to make good strides forward. In July, we crossed the 100 store milestone. In addition to the coffee shop business, we sell Lavazza coffee beans and capsules to premium hotels, restaurants, and other channels. Recently, Lavazza also start supplying coffee beans to Pizza Hut to upgrade the coffee at Pizza Hut. I'm happy with the progress we have made and excited about the growth opportunity. Digital. On to Digital. Our digital ecosystem plays a crucial role in recruiting and engaging members, driving their activities and unlocking sales performance and potential for us. Our loyalty programs now exceed 445 million members. Member sales increased to 66%, setting a new record. Our Super-Apps had a major update earlier this year, offering our customers a better digital experience. We introduced interesting member exclusive perks to tickle our customers such as app, exclusive new product pre-sales and lucky draws utilizing member points. In addition, we have been working with third-party online platform to expand our reach. For example, prepaid discount vouchers [Foreign Language] have been gaining popularity on short video platforms. By offering geographically specific deals, we effectively attract new members and increase spending of existing customers. Our end-to-end digitization unleash great potential of our Restaurant General Manager, RGM. Our store management team sharing initiative is progressing well at KFC and Pizza Hut. Select RGM for the first time in our history can now manage multiple stores. Our AI-enabled systems have streamlined administrative work to help relieve our RGMs of repetitive tasks. By further integrating our store management system, we enhance the visibility of store operation and cross store data analytics. This digital tools empower our RGM to manage multiple stores more effectively while upholding operating center. This will be a driver for future store costs, management, and also address our bottleneck of new store opening. So we are looking for more progress going forward. Summer peak season, as we speak, we have entered our summer peak trading season. We are ready to capture summer holiday traffic with eye catching menu items back up by rock solid operations. At KFC, we have brought back our crowd pleasing fried chicken tacos with a new ingredient [indiscernible]. It does not translate well, but trust us it is a better KFC for our customer in China. At Pizza Hut, we have extended our popular Durian Pizza with a new product, Durian Coconut Lava Pizza, [Foreign Language]. To handle increased demand in the summer peak season, we are ramping up crew resources, securing surprise, and staying vigilant with multiple scenario planning. With that, I'll turn the call over to Andy.