Joey Wat
Analyst · Sara Senatore from Bernstein. Sara, your line is now open
Thank you, Debbie. Hello, everyone, and thank you for joining us today. Before we dig into the details of the quarter, I want to step back and offer some perspective on the past year and on our long-term strategy. We achieved solid performance in 2019. This was supported by our unique competitive advantages, including our leading development in supply chain expertise, as well as our ability to innovate. Customers are drawn to us for four reasons: one, our delicious food; two, great value; three, a pleasant customer experience which is enhanced by our digital efforts; and four, convenience through delivery and mobile ordering. Let me very briefly review the progress we made in 2019 in each of these strategic areas. I will start with the fundamental core of our business, the food. Our customers expect delicious new menu alternatives and we exceed those expectations last year, whether it was the shrimp or crayfish burgers we introduced at KFC in Q1, or the double chili chicken in Q3, or the Christmas long pizza featured at Pizza Hut in Q4, we are continuously refreshing our menu. To support menu innovation, we opened our innovation center in Shanghai last February. That facility represents our full commitment to sustain our leadership in offering delicious high-value menu alternatives. Second, we are focused on offering great value to our customers. We offset higher food costs with greater efficiencies in order to keep price increases to a minimum. We kept customers engaged through various smart value promotions and digital offerings. Finally, we used the promotions in a more strategic and targeted manner. Crazy Thursday at KFC and Scream Wednesday at Pizza Hut remain effective and we continued to spoil our members with exclusive or tailored offers. Third, our digital engagement is key to creating a closer relationship with our customers, driving loyalty and traffic. In general, digital significantly improves our marketing efficiency. With digital membership programs, we can understand customer behavior, their likes, and dislikes, price sensitivity, et cetera, you name it. We can then tailor promotions on to the individual. In our experience, this is far more powerful than any sort of marked marketing we can do. We introduced useful functions such as YUMC Pay in addition our scaling offers within the Privilege program drove frequency, value perception, and customer loyalty. One example of the power of digital is coffee marketing, which is primarily driven by digital initiatives. In 2019, we sold 137 million cups of coffee at KFC, up 48%. Fourth, and finally, we are committed to creating more convenient ways for customers to assess our menu. Delivery continued to ramp significantly during the year and account for 21% of sales. Sales via our own channels grew faster than that via third-party aggregators. Our convenient mobile ordering and kiosk ordering are becoming more popular. They also free-up our store staff for other in-store functions, making our restaurants more efficient. Each of these strategic initiatives enable us to meet or exceed our goal in 2019. We've opened over 1,000 new stores. This was the highest annual store openings in our history. We also remodeled almost 1,000 stores solidifying the appeal of our new designs. Over half of the remodels were the new design at Pizza Hut. Same-store sales growth was 3%, reflecting strength at KFC and revitalization at Pizza Hut. KFC and Pizza Hut combined digital membership grew by over a third to $240 million. Both numbers contribute half of our sales. Importantly, all of this result in solid profit growth. We also continued to develop our emerging brand portfolio. Little Sheep has 300 stores in 11 countries including New Zealand, Myanmar which are new markets we entered in 2019. We opened 40 COFFii & JOY units bringing us to 53 total in 10 cities. Taco Bell now has seven stores in Shanghai. In addition to the customer-facing digital and delivery initiative, we are further leveraging technology across our entire business. We are using technology to enable our operations to be nimble and flexible. And that coupled with our in-house and integrated supply chain enable us to launch new products and promotions at national, regional or even store level with increasing speed and efficiencies. Our IT investment is also enabling greater efficiency in staffing. We have utilized AI-based technology to implement store-based hourly sales forecasting, which supports labor scheduling and inventory management. We also started to rollout smartwatches, enabling RGMs, our managers to closely monitor the ordering and serving status in our restaurants. We will step up investments in IT infrastructure and supply chain. This is money well spent as it helps us to create a tremendous amount of flexibility and agility in our daily operations. Now let's drill down to the fourth quarter performance. We are pleased with our strong performance in the fourth quarter. We delivered our 13th consecutive quarter of system sales growth since the spin-off with positive same-store sales and expanding margins. Let's start with menu innovation. Through this end, we launched several exciting limited time offers LTOs during the quarter. At KFC, we launched new products for our premium burger line, including the turkey and spicy chicken burger and pizza, Australian steak burger both are proving quite popular. Pizza continues to be one of our key growth drivers and grew faster than other dayparts. We launched semi slice beef congee [Foreign Language] to enrich our Chinese menu offerings. We also drove strong sales growth in coffee with new products such as flat white and caramel macchiato. We also launched hot taro tea drink as new additions to the Oolong Tea Series [Foreign Language], which is available in all 1,400 pizza kiosks across the country. At Pizza Hut, we launched various new products such as the Snow Cheese Beef Pizza, Roasted Turkey Side and Caramel Milk Tea to capture the festive spirit. Steak sustained its momentum as well. Sales grew mid-teens and accounted for 13% of our Pizza Hut sales now. Our digital and delivery strategies are designed to ensure great customer experience on top of great food. Here is the progress we made this quarter. Our Privilege subscriptions continue to be very popular with over three million sold during the quarter. Since we launched our first Privilege program, we have sold 15 million subscriptions. Privilege sales continued increase in the mix of total sales. In November, we used our partnership and our Super App to capitalize on the hype around single days on the 11th, the so-called 11/11 shopping holiday. We enabled consumers to indulge themselves across the Yum China family of brands. The results were outstanding. Notably, KFC doubled GMV compared to last year and ranked number 1 on Qianmen in the restaurant category. Pizza Hut grew GMV by over one-third and ranked number one on McLane in the food category. Digital orders which includes delivery, mobile orders and kiosk orders reached 61% of sales and digital payment exceed 90% both well ahead of last year. Now let me cover some details of the performance of our two largest brands starting with KFC. KFC report another strong quarter despite a tougher lap compared to the prior quarters in 2019. We maintained solid momentum with 10% system sales growth. This was driven by same-store sales growth of 3% and accelerated new store openings. On a full year basis, KFC opened 742 new stores which is equivalent to two stores per day and entered over 100 new cities in China. We offset elevated chicken prices with diligent cost control and creativity in our menu. One example of our creativity is the wing tip bucket due [Technical Difficulty]. We used alternative chicken parts to develop a tasty new products that also represent good value. We delivered operating profit growth of 20% in constant currency. Next Pizza Hut. Pizza Hut continues to cement the progress being made in its revitalization program. In Q4, we achieved traffic growth in both dining and delivery. Margin also improved. In addition to digital marketing campaigns, Pizza Hut also enhanced tableside ordering, this better user experience result in an uptick in usage. Delivery grew to 28% of sales, mainly driven by our own channels, thanks to our digital platforms. We are enhancing our asset portfolio through accelerated remodels. We remodeled 281 stores in the fourth quarter bringing the total to 513 for the full year. Over 1/3 of the Pizza Hut stores now feature the new design. Overall we are seeing progress at Pizza Hut in operating metrics and consumer satisfaction which tell us, we are pursuing the correct long-term strategy for this brand. In 2020, we will continue to excite customers with good food and good value including a menu revamp. Before I hand the call to Andy to go through the financial results, I would like to update you the health situation in China and what we are doing. First of all our top priority is the safety of our employees and customers. We are closely monitoring and implementing the requirements of local government and health authorities. Because the situation is fast changing, we are implementing all measures as rapidly as possible. Fortunately, we have outstanding operations and supply chain teams that we can mobilize. For example, our procurement team secured enough facemasks for all our staff. All restaurant staff and riders are required to wear facemasks and measure the body temperature. We have stepped up cleaning and disinfection of all areas and equipment in our restaurants and we are complying with local authority health requirements. We also took the opportunity to improve our operation by launching contactless delivery. This arrangement helps to reduce the risk of human-to-human infection and protect our staff, riders and customers. Having been in China for over 30 years, we are determined to overcome this challenge and do our part to assist the communities we serve. With the support of our staff in Wuhan, we are providing three KFC and Pizza Hut meals to the medical staff at seven hospitals in the city. This represents over 1000 meals per day. We also have donate RMB 3 million to assist medical workers involved in fighting the outbreak. Chinese New Year is an important trading tourist for us, usually driving first quarter performance. This year the outbreak right before Chinese New Year is causing significant interruption to the business. We expect there will be material impact to our first quarter and full year sales and productivity. Nevertheless, we believe that our operating excellence and financial strength enable us to withstand challenges like this. We remain fully confident in the long-term opportunity of the China market. With that I will hand over the call to our CFO, Andy Yeung. Andy?