Christopher Turner
Analyst · Oppenheimer & Co. Brian, please go ahead. Your line is now open.
Sure. And I appreciate the commentary. Just, as far as, why are we able to navigate this kind of environment? Look, I have a lot of confidence in our brand leaders and our marketing teams around the world in so many ways we're writing the playbook for how to build brands in this industry. We have Collider which is an internal group that provides so much to us in terms of our - the inside time and consumer behavior. And I think that'll just shows up in the way we build these brands being top 100 brands in the world. As far as the macro challenges, this is an environment that I would say is a more than normal operating environment. We've come out of a series of years where things have been a little bit more different than we've ever had in the past. But I wouldn't, call it a difficult environment to operate in. One way to think about it is, just to breakdown, our markets between developed and emerging. In the developed markets, we saw mid-single digit sales growth is quarter. It's a stable positive environment and we're past really inflation peak in most markets, obviously, in the US that's been well documented. And this is an environment where we can succeed. Value is rising in importance. But we have solutions and in many ways, our leaders with our brands. KFC for US, for example, in the quarter, their most growth was seen in their low-income consumers, because they had always on value for the quarter, as I mentioned in my prepared remarks. So we can win in this environment and develop markets. Similarly, Western Europe has been documented as a challenged environment for a lot. For us, we had good results there. Our French and German markets did a great job of mixing innovation and value, and delivering strong growth there. So, developed markets, little bit more of a return to normal, more stable and our brands are built to win in those markets. In emerging markets, it's a little bit of a different story. We're seeing double-digit sales growth for the quarter. Little bit more vary, but in general, we're not past the peak of inflation in a lot of these markets. So, we're still taking pricing some of these markets over that inflation, able to pass it on to consumers. But very importantly, we've got positive transaction growth in those markets. So, we're still growing our share in the industry, at the same time, we're navigating a little bit more challenging environment in those emerging markets. But when you add it all up, as you said, we've proven to to demonstrate how resilient our brands are and how we can operate really in any environment and win.