Ning Tang
Analyst · Stephanie Kwan. Please ask your question
Sure. And I'll start and Xiao please add to it. And actually, if you look at China, the wealth management industry is very early stage. Yes. In that investors don't have a good idea about asset allocation. Don't have a good idea about long-term investment. They are rather short-term. And very used to fixed income type of products, guaranteed return. So, the whole industry, the whole market is going through profound change. Moving from fixed income mainly to equity more than fixed income. From domestic RMB-only to global portfolio construction including QD type of products, express type of products like Hong Kong Shanghai Express so on. Yes. Moving from short-term speculation to long-term investment, long-term holding. From single product-centric to portfolio construction asset allocation. So, these are very profound changes happening right now in China wealth management industry. In the past many, many players do this product manufacturing or product distribution kind of business. But what investors really need is a trusted advisor, trusted guide helping them construct a portfolio first leading to the right asset classes and the right products. So, from this point of view, we have a lead in the market. Also, it matters a lot which investor segment you serve, we are not in the business of serving long tails, small, small investors. These investors don't have asset allocation, wealth management technique. They want to buy some simple investment products. So, we are talking about really wealthy people but not that wealthy. But these people having like U.S.$100,000 to U.S.$1 million, they have just enough money to think about wealth management gold based investment, long-term holding or pension and retirement planning and so on and they don't have good help from wealth managers. So, this is our positioning. This is our edge because we've been focusing on attracting this segment of investors. If you compare our per investor AUM and that's much higher than industry norm. Yes. Dennis mentioned it is over RMB140,000, our industry average is well below RMB50,000. Some leading players have about is RMB50,000 per investor AUM. Yes. And many other platforms have even much smaller investor base. Yes. So, that's a very key differentiation point. Second, these investors have already built twice this size. After many years of working with us, so, it's not a new relationship. It's a trusted relationship already many years long. And now we served them with other things they also need. So is a very kind of like a low acquisition cost, high trust kind of ballgame. So that's very different from like just going out acquiring like new customers. Yes. And another point is that CreditEase has a leading position in serving high net worth, ultra-high net worth investors. In order to get there, we need to be very good at investment like asset allocation expertise, we need to be really global. Yes, because investors look for a global portfolio not just that China products RMB products and we are also like a very technology oriented. Yes. We work with our mass affluent investors digitally. Yes, compared with some like other players in the market they still do this face to face like our branch level kind of acquisition or yes, not very technology savvy. I think these are the differentiation points. Yes, I see for our wealth management business.