Junling Liu
Analyst · Sherry Yin of JP Morgan. Please go ahead
Thank you, Rene [ph] and thanks to everyone for joining us on our third quarter 2019 earnings call. The company's earnings results as well as the supplementary slide presentation were released earlier today and are available on the company's website at www.ir.111.com.cn.My comments will correspond to the slides. If you have not already down so, I would encourage you to download the slides. Looking at Slides 5 and 6, we are very pleased to announce another quarter of solid financial and operational results. Our net revenue increased 123.2% year-over-year to RMB1.1 billion consistently exceeding the high end of our guidance for the fourth consecutive quarter. This overall growth rate of net revenue hit a record high since our IPO last September, showing a solid acceleration in our growth trends.Gross profit was RMB47 million, also a new high for us, up 204.3% year-over-year. For our year-to-date performance, net revenues increased 112% year-over-year to RMB2.6 billion, which already 46% higher than the 2018 full year's result. Our overall revenue growth was mainly attributable to the robust performance of our B2B segment.Let's dive in more about our B2B segment in Slide 7 and 8. Customers picking us increased during the quarter. We processed 280,000 orders, up 45.1% from last quarter and our B2B revenue has been growing at approximately 40% for the last three consecutive quarters. In the third quarter alone it was up 229.5% year-over-year and 39.9% quarter-over-quarter to RMB 909 million. Also both strong same-store sales and newly added pharmacy sales contributed to B2B revenue growth. Customers of our existing pharmacies placed orders more frequently and contributed an increase of RMB160 million in revenue, up 25% as compared with Q2.And as shown on Slide 8, during the quarter we added another 20,000 pharmacies into our virtual pharmacy network which drove RMB99 million in sales or an increase of 15% quarter-over-quarter. The company served 210,000 plus pharmacies which puts us on track to reach our goal of serving 230,000 pharmacies by the end of 2019.Moving to our B2C business as shown on Slide nine, revenue in Q3 decreased by 11% to RMB194 million from RMB218 million, but gross margin grew 125% to RMB30 million from RMB14 million be in the same quarter of last year. And B2C revenue YTD decreased by 8.8% and our YTD gross margin increased 500 bps to 15.2% from 10.2%. We have made a significant transition from driving growth with low prices to focusing on customer value.We stopped serving some of the money losing customers and shifted our resources to patients refill rate and duration of treatment. Moving forward, we will continue to invest in our capabilities in chronic patients' life-cycle wellness management and improve the experience of service modules of patient education and drive adherence management and online refill. Our mission is to build an integrated online and off-line platform and those critical capabilities are not only used to serve customers directly, but also extended to our pharmacies to help them to better manage their consumers.Now let’s move to our strategy execution. As we continue to deploy our T2B2C strategy, we made strong progress during the quarter. Let me highlights some key facts as shown on Slide 11. By the end of September, we now are directly sourcing products from 150 domestic and international pharmaceutical companies compared to 80 a year ago. We have grown our virtual pharmacy network from 130,000 in Q3 of last year to more than 210,000 this quarter.We established a new fulfillment center last quarter to further strengthen our smart supply chain. We now have a modern logistics network with five fulfillment centers strategically located in Southern China, Eastern China, Northern China, Central China, and the Western China. On August 23, we signed a strategic partnership agreement with TK.CN, the online arm of Taikang Insurance Group, a Fortune 500 company.Bothe parties will expand their businesses in the online consultation, e-prescription, e-commerce and delivery service, medication cost control, healthcare insurance and jointly develop a PBM model to address the challenges of access to healthcare services and overly high drug prices in China. This is a key milestone for 111 following a strategic partnership with Manulife, Sinochem and MSH China in the internet pharmaceutical plus insurance space.In order to better articulate the execution of our T2B2C strategy let me go through some of our current products and projects. On Slide 12 we leveraged big data and machine learning to enable pharmacies. Under the traditional model, pharmacies need to place orders by phone which wastes a lot of time in identifying the specifications and prices of drugs for 100s of SKUs. All the more difficult as pharmacies are under time pressure to place a high quantity of orders to reach preferential amounts in order to reduce costs. It becomes even more labor-intensive when the pharmacies manually input the purchase into their ERP system for inventory management.Our Smart Sourcing System provides an integrated solution to address those pinpoints. Our system generates a purchase list to automatically match specific drugs when pharmacies upload a purchase order. 1 Drug Mall accepts small orders or even orders for just one single product and our Smart Supply Chain can provide just-in-time service to pharmacies. After aggregating all the market data, our system offers smart recommendations through machine learning. With our system, pharmacies only need 15 minutes to complete their purchase process versus several hours in the past and can also better manage their inventories.Secondly, pharmacies have the flexibility to adjust their purchase amounts to reduce inventories and enjoy better prices. They can also obtain insights on the market through 1 Drug Mall's platform which can improve their sales, revenue, and profitability. In the right part of the slide, we compare those pharmacies with smart sourcing system versus those without. Average purchase amount went up 233%, average purchase breadth went up 178% and average order frequently went up 107%. The result is a win-win for our pharmacy clients and 111.To Slide 13, on the supply side, we help pharmaceutical manufacturers expand their market coverage by leveraging our field sales force, phone sales, and app, we're able to effectively reach all provinces and regions across the country. For example, there was the pharmaceutical manufacturer that asked us to promote one of its new drugs. Within one month we saw the drug to approximately 5000 pharmacies across 269 cities and advertised to over 50,000 end-users. To better manage our sales force by leveraging data collected from multiple touch points, we have developed a tool which is called Hawkeye.Moving to Slide 14, Hawkeye captures every behavior when pharmacy customers surf in 111 website and also real-time monitors the supply chain update. For example, if the replenishment of one SKU finished, Hawkeye will immediately generate a task for sales force to reach any customers who have researched, or who searched this SKU before. This tool enables our sales team to identify the purchase intention of pharmacies more intuitively and make more effective recommendations. As a result, our field sales coverage efficiency improved by 3x.And we are not forgetting C-type users as shown on Slide 15. As previously mentioned in the past, we were more focused on making drugs available at very low prices and left our customers alone. This year we started the transformation of this business. A state-of-the-art CRM pool is provided to our C-type users. Let's take diabetic patients as an example. When they submit an online diagnosis and place an order, our online doctor will keep in touch with them to provide post the diagnosis management services including additional information on symptoms, medication consultation, outreach for feedback on a regular basis, and a real-time drug and a nutrition recommendation. On the touch care [ph] the refill rate of the diabetics improved to 65% from 39%.Now to Slide16, let’s discuss some recent healthcare reform updates. There are three important points that I want to bring to your attention in this quarter. China adopts Revised Drug Administration Law which allows drug sales online. Social medical insurance coverage extended to online healthcare service, 4+7 Centralized Urban Pharmaceutical Procurement Program. In September 2019 the 4+7 program was further expanded to cover another 25 provinces lowering generic drug prices up to 96%. Those policies present great growth opportunities for China's pharmaceutical retail industry, both online and offline, where we are competitively positioned.Now that we have walked through what happened this quarter, I would like to move to where we are headed next on Slide 17. In three years we are aiming to serve 400,000 plus pharmacies, clinics, and hospitals. In three years we will be prepared to provide online consultation, diagnosis, drug prescription, and chronic disease management services for over 100 million patients directly and indirectly. In three years we plan to directly serve 1000 plus mainstream pharmaceutical companies and assist them to reach more patients across the country.With that, I will hand the call to Luke to walk through our financial results this quarter. Luke?