Good morning, Sharon. When it comes to the thesis that you mentioned, I would say it's a little bit of a head scratcher to us, because we've been a consistent grower year-after-year for a number of years within -- well within the ranges that you're talking about and above. And we've talked through the pandemic moment in time where we grew through that disruption, we were growing at similar rates pre-pandemic on the other side of it. We've had a great year through the first three quarters this year. So as we look forward, and you look at the drivers of our growth, the continued expansion of our product portfolios both in drinkware and coolers and equipment, the continued growth that we're seeing in our U.S. business, which is our most established business. The outsize growth we're seeing globally, even amidst some markets around the globe that are significantly disrupted right now. And the relatively untapped opportunity there. So when we look across our growth algorithm and our growth factors, it's -- we believe, as intact as it was back in 2018, when we first talked about -- talked publicly about where we're going to take this business, and over the last four years, I think we've shown that that formula works, expand the product portfolio, brand, the reach of the brand, expand the global nature, and drive a strong digital business and that really has evolved to a strong omni channel business. So, we feel good about where this business is, where it's going, and what the opportunity is in front of it. And frankly, we've gone through a number of different market backdrops and environments and we found ways to be successful and each one of those challenges. I think that when you think about the brand awareness, unaided brand awareness that you're referring to, we put that one data point out there, we obviously look at a lot of different data points, including slices of unaided awareness, slices of aided awareness, we look at the absolute performance of the business, we look at owner studies and brand studies, that one data point for us is interesting, the only thing that we can sort of pin that moderation in unaided awareness, because it's sort of nonsensical, that the business has grown geographically that we've had the strength we've had, that we've reached new consumers that that would step down, is it during that '20 and 2021 period, when the world is a little more disruptive, and people are in front of screens at a higher frequency and rate is that maybe there was a top of mind awareness change. So we look at it as interesting. We look across the rest of our data points and continue to see the really positive signals for where the businesses brand, where the business and brand are going. And it ties back to the growth algorithm and the growth thesis.