Jon Kirchner
Analyst · Craig-Hallum.
Well, we clearly believe that over time in mobile, in particular, the role of faces and personalization both for access and for security is going to be very important. And we also know that as phone makers are looking for ways to enhance the consumer experience, because phones have both rear and front facing cameras, they're looking for ways to further leverage that array to the make user experience more seamless. So face-safe, essentially, offers in enhanced way identifying and confirming faces. And a key issue there is under what kind of lighting conditions or under what kind of viewing angles to these solutions work, which is, I think, where some of the harder engineering comes in. It's one thing to work in perfect lighting in it's another to take it outside in the bright sunlight and have a work in same kind of performance level. And then secondly, what are the false acceptance rate? How well you can trick these things? With the 2D image or other source of efforts to get around the technology functioning properly. And FaceSafe essentially bring some world-class-technology to solve those two issues, which is very high accuracy at very high speed in a broad base of conditions. And so, the way this will play out, I think, is, in part, clearly, for phone-based applications, which you could put under the heading of both biometrics and security. And I think over time, that in-depth knowledge of faces and having technology that addresses that problem and that issue, we will find its way into other sorts of products, as it relates to people's attempt to both personalize their products, so think about it in the context of DMS for example, as well as home-based products, where the notion of presence detection is going to be, we think, a very fertile ground to advance electronics in the home and in different environment. So it's an element of a broader play. But it fundamentally has to do with our core expertise around faces.