Ryan Pape
Analyst · Private Investor. Please proceed with your question
Thanks, Jen, and good morning everyone. Welcome to our year-end fourth quarter conference call. As I said previously last quarter 2017 was a transformational year for us. I think we accomplish the lock and put up pretty good growth while overcoming some of the optimism challenges from the previous year. So, we ended the year with revenues of just under 68 million, which was 30.9% growth rate over 2016. We also saw rapid increases in our 2017 sequential quarterly growth. So that I think represents reflect strong revenue momentum. So, while some of our strongest growth last year occurred in markets where we have the lowest margins, we have begun to address this mix phenomenon to a combination of targeted price increases -- price increases and reduction in other non-product costs and in our cost of goods sold due to efficiency. So, we’re already seeing these efforts payoff in 2018, which is a great thing. For the fourth quarter revenue grew 52.7% to 20.2 million, which was by far the highest revenue quarter in our history. We’re seeing strong growth across all of our regions, which is a little bit different in earlier in the year or it was a little bit more a spotty, but particularly in Asia and China specifically. So, China revenue grew to just over 20% of our total revenue for the fourth quarter. so obviously that’s a nice development it’s been building over the year for us. And it’s obviously a new dynamic for us. So, we’re building strong revenue and during the year and we’re seeing that momentum on revenue growth continue into Q1. So, we executed on several major initiatives during the third and fourth quarter as we started discussing last quarter. They included consolidation of several facilities and our major restructuring our sales and operation staff. So, this resulted in recruiting and severance costs in the fourth quarter like we experience in the third quarter. So, these were anticipated as part of those changes. And the cost associated with these changes have been fully recognized in the fourth quarter. So those two things are substantially complete. We also were impacted in the quarter by the elimination, consolidation of some of our paint protection film products, specifically some of our oldest and more specialized product lines, these are the lines that where the lowest margin and we worked aggressively to eliminate these products in favor of our higher margin products going forward, the other products we offer today as well as just leaving the flexibility and working capital space if you will for our next gen products that we will be bringing to market. So, while that elimination of those SKUs is not entirely complete, the impact in Q1 will be minimal if any. So, it’s substantially complete. So, this consolidation of SKUs resulted in about $0.5 million in non-recurring cost in the fourth quarter of similar to some of experience in the third. Did impact the gross margins in the quarter and as well because we sold some of these products we’re just continuing at a very aggressive price point that also contributed to pressure on gross margin for the quarter. But as we mentioned in our release, this generated significant cash flow from operations and that helped us reduce our revolving debt by two-thirds at year-end. So that’s a really good thing. Also, as we discussed on last quarter’s call. We’ll be officially launching our next generation of product called Ultimate Plus, which is the next evolution of the Ultimate paint protection film product in April, Ultimate Plus as better optimal characteristics, better installation characteristics, which is a key advantage for our installers. So as a result of this, we’re able to introduce some modified pricing that will further provide for margin enhancement in all the geographies that we operate really. So also, in the fourth quarter as we previously announced we acquire Protex Canada, which is a leading franchise or paint protection window film in Canada with over 75 franchise locations. So, our Canadian subsidiary XPEL Canada already had a supply agreement to serve the franchise group on an exclusive basis. So, the near act of the acquisition didn’t result in a lot of extra revenue, because we are already selling the product to the franchise. But now, we can double our support and ensure to success the franchise group and really lock on to the relationship. So, we’ve got a dedicated management team for Protex who remains in place, franchise will still get great value from them. Previously, we paid a rebate on sales back to Protex as part of the exclusive arrangement to supply them. So obviously, we get to recapture that now and Protex's other primary source of revenue is royalty on sales from franchisees. So, we obviously pick up that revenue, which is of course high margin, but not a significant dollar amounts relative to the overall revenue. So, we don’t have any significant plans for Protex at this point beyond Canada. But we’ll continually evaluate our global footprint for opportunities for Protex beyond Canada going forward. Also, during the quarter, we established operations in Mexico by opening a distribution facility and sales office in [indiscernible]. Mexico is a great market for our products and one we worked to penetrate for a number of years even prior to establishing the facility. And we’re excited about the prospects there. We’re running now about 50-50 mix of paint protection film and window film in the country and we expect window film to play a large role there and probably larger than some other markets that we’re in. It’s not a particularly well served market, but it’s a large market and we think, we have an attractive cost structure and attractive product portfolio to address the market. So right now, our initial sales are modest in the country, but they usually dwarf in months what we’ve sold in years previously in Mexico. So, it's important to us, we're well positioned to support Mexico also through our San Antonio, Texas headquarters as well many connections between the two markets and a long history of business ties. So, this is really a strategic advantage for us. So, we're excited about that and hopefully we get more to talk about there over the coming year. In the quarter, we also acquired a long-time customer Boise Auto, it’s a further example of our Get Close to the customer market development strategy. Boise is a smaller market than others where we have a physical presence. So, this presented a different set of circumstances which is helpful for us. So, we continue to tweak and evaluate the model going forward. As with our overall strategy around this we're looking to use that local presence in Boise as we are in the other locations to build on the base of customers buying our films, not just add service revenue. So, I think that's a key part of the strategy and applies to Boise as well. So, I'm very pleased with what we've been able to accomplish in 2017, I think we're with the various personnel changes we've made in the different restructuring, the product line consolidation, I think we're positioned to have a really great 2018 and improve on a lot of our overall operating metrics. So, I think it should be really good year upcoming for us. So, with that I'll turn it over to very to Barry to review some of the numbers in more detail and then we'll take questions. Barry?