Ron Rocca
Analyst · Janney Montgomery Scott.
Yes. Good questions, Paul. The sales build out, we will look at. Our intent is to make sure we have the right reach and frequency to deliver our messages throughout the country. So we are looking at expanding, but we first have to do the work and the work is to look at rebalancing. That process is underway, even as we speak. We work with a very reputable company that takes a look at the number of doctors, the units and so forth. So the build-out will continue as needed. We’re not going to overstep. We’re not going to understep. We want to get the right number. We feel that a targeted universe of roughly 90 to 100 targets per representative is hand-able. With the exception of the Midwest, where you have a lot of windshield time, you might go a little less. In cities like Chicago, you might go, you might have bigger territories because there’s not as much windshield time. But that build out is underway, at least evaluating where to, if to build it out. 4,000 rheumatologists is the numbers that’s always kicked out. I will iterate that even though the AMA says there’s 4,000 in change rheumatologists, they don’t always clean their list as accurately as we would like. So if you’re dead, retired, work for academia or work for institution, you’re still considered part of that 4,000. We boiled that down to roughly 3,000, call it, 800 that are meaningful doctors for us to target. Now with that being said, that’s the rheumatology base, but autoimmune doesn’t only go there. There are some doctors in areas that are not rheumatologists, but act like it. I’m thinking about a physician who’s an internal medicine physician in Wyoming that the next nearest office is 400 miles away but that doctor acts like a rheumatologist. But the key here is, if you think about it, our current structure will enable us to do what we have to with the rheumatologist. And if we need to step beyond that and pick up additional accounts, we have that capability to do so.