Duncan Fatkin
Analyst · Ladenburg Thalmann. You may proceed with your question
Thanks, Steve, and good morning to our investors. I am extremely excited that we have finally achieved this groundbreaking approval and that I will have the privilege of leading the commercial team tasked with fulfilling the enormous potential for LungFit PH. We are fortunate to have gathered a highly experienced team to support this launch, including our field-based leadership shown here. Rebecca Van Doren, Head of Sales, joined our organization last year and has a proven track record of building and leading sales organizations, specifically in the nitric oxide industry. Rebecca has gathered an outstanding group of regional managers, all with nitric oxide experience to lead our efforts during the initial phase of our LungFit PH launch and our customer outreach, which begins today. Jeff Griebel, joined Beyond Air at the end of last year and is responsible for our clinical services team in the U.S. Jeff is a registered respiratory therapist with a distinguished record in the nitric oxide industry and is well known to key opinion leaders and customers in the U.S. Jeff has gathered a group of respiratory therapists to lead our clinical training and education program as we introduced LungFit PH to the market. In addition, we are also fortunate to have strong leaders to support this field-based activity, all of whom have many years of experience in the nitric oxide industry. We are very pleased with the team we have gathered and confident this will help us quickly access key decision-makers. As we now look at LungFit PH as the commercial product, we believe more than ever that the benefits of the LungFit PH design have the power to transform the way nitric oxide is delivered to patients in the U.S. As Steve mentioned, LungFit PH is the first and only FDA-approved system that generates nitric oxide using room air. And there are some very clear potential competitive advantages over antiquated cylinder-based systems. Nitric oxide delivery with LungFit PH will be fast, precise and simple. In fact, nitric oxide can be delivered within 1 minute of the system being powered on, allowing for the team in the NICU to spend more time on other patient care priorities. We expect the most, if not all, nitric oxide users will be happy to move away from using large, highly pressurized cylinders. This is the foundation of many of the benefits of our system. And as such, we will use the tagline, all you need is air, to reinforce the unique position that we will hold in the nitric oxide market. In a critical care environment, any improvements in efficiency and eliminated steps are highly valuable. Not only do we have a simple pre-use setup with LungFit PH, we eliminate the need for pressure testing, manual purging and the potential for NO2 exposure due to leaks. We think our safety profile is going to be very attractive as customers consider making a change. Finally, having nitric oxide available on demand is a game changer. Since all you need is air, there is an unlimited raw material for the generation of nitric oxide regardless of the dose being given or the flow rates being used. Eliminating cylinders dramatically reduces the hassle and complexity in managing nitric oxide in a hospital. I mentioned some of the key differences between LungFit PH and the current market-leading cylinder system and the benefits that provides. As Steve mentioned, LungFit PH was designed by the same inventors who developed the first nitric oxide delivery system launched in the U.S. With this experience, when the LungFit PH system was designed, we recognize the importance of keeping features that are working well and are familiar to users. As you can see in these images, this is particularly the case when you look at the front of both delivery systems. For example, gas monitoring is organized in a similar manner on the user interface and the connection ports will be straightforward for most users. The most obvious differences are that our system does not require a water tap. So, there is no need to worry about emptying or cleaning this component after therapy is complete. And since we do not use gas cylinders, we have a location for our smart NO2 filter. This familiarity is expected to support a smooth transition for hospitals when staff are trained and begin using LungFit PH. The rear of the device is where there are obvious differences between the devices. For a cylinder-based system, there are a number of connections and of course, the two 45-pound, pressurized gas cylinders. LungFit PH simply has an on/off button and the power connection since the device itself pulls in room air to generate nitric oxide. Removing all of these connections should save time and hassle and also has the potential to reduce user error. We understand the importance of providing highly responsive service for our customers in this critical care environment, which is why we have developed the LungFlex 24/7 partnership and support program. There are three key components of this program that together make up what we believe will become the gold standard for the nitric oxide industry. Firstly, we have designed the LungFlex business model to be flexible and transparent, providing an all-inclusive contract that includes the necessary number of LungFit PH systems, backup systems and accessories for the period of their contracts. This will allow for hospitals to budget for their nitric oxide system with certainty. Secondly, we have recruited a very experienced clinical specialist team that will not only provide initial training, onsite clinical expertise and support. They will also be available on demand. All of our clinical specialist team are registered respiratory therapists and have specific experience in the nitric oxide industry. Finally, the LungFlex service and support line will provide 24/7 access to all customers to technical, clinical and commercial support. Our team will handle everything from routine orders and billing inquiries to emergency deliveries using our rapid replacement program. This takes me to the most important part, which is our go-to-market strategy. First of all, I am pleased to report that our team is ready for commercial launch. Consistent with our prior guidance, the initial phase of our commercial program represents a limited release of LungFit PH with both personnel and supplies secured. Our team will work closely with our initial customers to ensure that we have optimized our logistics, customer service and product performance in the first 6 to 9 months. This short limited launch period will allow us to work out any kinks and ensure that we are prepared to scale up to meet the needs of a much broader range of customers in the planned second phase of our commercialization strategy. During Phase 1, we will target a few dozen hospitals currently using nitric oxide. For context, around 20% of all U.S. hospitals use nitric oxide, which includes the 850 or so Level 3 and 4 NICUs. Once we get past Phase 1, we will then enter Phase 2, where we will expand our commercial team and target the next 25% to 50% of U.S. hospitals that use nitric oxide. We will also anticipate launching internationally through a partner during this phase. We expect the second phase to take approximately 2 years as we expand our commercial team to full scale. At this point, our commercial team will allow us to target hospitals that have been limiting their use of nitric oxide due to access, efficiency or value for money, which we consider Phase 3 of our strategy. As we enter Phase 3, we expect to have our second generation LungFit PH system available, which will help to consolidate our existing business and grow our market share further. At this point, we hope to have truly transformed the nitric oxide market. With that as an overview of our long-term strategy, let me take a step back to the initial phase of our launch, which is rolling out as we speak. In the immediate future, we will begin targeting a select number of hospitals that have Level 3 or Level 4 NICUs and staff experience with inhaled nitric oxide. To optimize the launch for both our Phase 1 customers and for Beyond Air, we are being careful to ensure that our team members are conveniently located near the target hospitals. And these hospitals meet other criteria that maximize the chances of success. These initial hospitals will not necessarily require an abundance of devices upfront. However, they will have a sufficient volume of hours per month to provide a rigorous test for LungFit PH and the Beyond Air team. Also we are acutely aware that hospitals are currently in annual or multiyear contracts for nitric oxide. Because of the restrictions these agreements could put on their ability to transition, we will be targeting hospitals with less than 12 months left on their existing contracts. Due to the many advantages of the LungFit PH system, we have no plans to compete on price. In fact, since removing cylinders leads to the many potential workflow and logistical benefits I’ve mentioned, there is a strong healthcare economic argument that even a higher price will still lead to reduction in the overall cost of delivering nitric oxide for hospitals. I will close out my review of our launch by saying that our team is prepared and has been waiting for this approval. Our clinical and commercial teams are in place. Our marketing plan is finalized and our LungFlex service and partnership program is ready. In support of this commercial launch, today, we are premiering the Lungfitph.com microsite that includes everything we believe hospital administrators and healthcare professionals may need to know about LungFit PH. The micro site will feature a wealth of resources such as how the LungFit PH system works, the key messages and benefits as well as more about our LungFlex partnership and support program. Customers can sign up for updates on this site, and we are ready to provide live demonstrations of our device as well as run virtual demonstrations and webinars to make sure we reach as many hospitals as possible. This is the virtual destination for any nitric oxide users who want to experience the innovation and simplicity of the LungFit PH system. Of course, FDA approval is just the start of our commercialization journey. As we launch in the U.S., we will finalize our CE submission and anticipate our CE mark being granted in the second half of 2022. In the same time frame, we are planning to submit our supplemental PMA for an expanded cardiac label. In Q1 2023, we anticipate Phase 2 of our launch beginning and we will be expanding our commercial team to support this. I can’t express enough just how amazing it feels to be able to say that LungFit PH is FDA approved. Our goal is clear to harness the power of nitric oxide to allow physicians and patients to benefit from this breakthrough technology. As we learn more about the challenges and opportunities for the PPHN population, we’re even more excited to provide the innovation and simplicity of LungFit PH, the all-in-one nitric oxide generator monitoring and delivery system to the U.S. market and eventually to the world so we can start to turn our goal into reality. With that, I’ll hand the call back to Steve.