Steve Wynn
Analyst · Merrill Lynch
That's a very good question, Rachael. And I am glad you ask it, because it is appropriate to answer it, and I will try and do it in this way. Remember I said a moment ago that in this company first an idea, then a thing or a building or a restaurant or a program. And in the case of Wynn Las Vegas, we tried to preserve intimacy but still have choice, which goes along with success and which is a very integral part of any offering these days in a destination resort. Lots of restaurants, lots of stuff, lots of shopping, lots of this, lots of that. But the trouble is, the places get vast. They get oversized. I felt that way. To a certain extent, I felt Bellagio was getting a little bit for me before we sold it. The distances to walk were great. And I asked myself, could we build a place that preserved human scale and intimacy, and yet, at the same time, continued to offer choice to our guests. And I used New York City as a model. There was a great city with all the choice in the world, yet within neighborhoods like Tribeca or Soho, Broadway, Upper East Side, or Harlem, you could find intimacy. And that was the guiding principle or notion that -- sensibility that underpinned the arrangements of the parts of this hotel when we built it in 2000 to 2005. And, yet, of course, we decided to maintain the highest standard of service with our staff, quality of food. We matched the shops to the sensibility of the guests that we were expecting to stay here. We matched our restaurant offerings to the sensibilities of the guests that we were inviting, and with that, in that way, we were consistent and not schizophrenic in our presentation. So when it comes to building next door on the adjacent piece of property, it's very much like a museum or a collection. We refer to this as the Wynn Collection. And like a museum that has paintings, it has Picasso, it has Matisse, the two best 20th Century artists, pop art, Lichtenstein and Warhol. Neither Lichtenstein nor Warhol are the same as one to the other, but they're both good pop art. Picasso is not the same as Matisse, but they belong together in a collection. And so, when we did Encore, we said, "If New York and the sensibility of neighborhoods is the driving force of the integration of the parts to the whole, what would be the philosophical notion or sensibility of Encore?" And we based our answer to that question on things that had happened in this city recently. Since 2000, the rise of the nightclubs and the party scene that has now become a $600 million or $700 million business in Las Vegas and, incidentally, caused a lot of trouble with the second shows and the showrooms, the nightclubs, the desire for this generation and even my generation to be up late and listen to the music and raising hell, that has taken a turn. And so we looked to the south of France. We looked to the other great resort, imaginative places, and we said, "Think of [Sankol Sank], the Beach 55 at San Trope. The party starts in the afternoon, goes through lunch, dinner, and then continues at byblos in the nightclub." And in the case of Encore, we were thinking of that as an appropriate addition, an appropriate other offering to the people who would be on our property. And so, we opened the casino more. If Wynn and other casinos, for example, to use that as an exhibit, a casino Wynn is a pretty casino, but it's walls around a big room that contains activity. What we did in Macau, which was an experiment that worked out very well, and what we're doing again in Las Vegas, is we took the walls away and turned them to glass looking onto gardens and the party at the pool and the nightclubs and the cabanas and the restaurants that are outside. We took the walls away from the casino and then we made chambers within the casino that are small and more intimate spaces that would allow people to be in small spaces surrounded by big, beautiful spaces. Now, that's a complete reversal psychologically, to the environment of Wynn. And, yet, side-by-side, the places offer a wonderful choice emotionally to the people who visit. Therefore, Wynn and Encore are a collection of equals. Now, the casino is a little smaller, the rooms are a little bigger. They're all suites. That's okay too. That's another choice and choice is what we're all about. But one thing is for sure, if you're talking about this company, we stay at the top end and we intend to keep a grip on it. I hope that answers your question. That's the most technical explanation I can give you.