Chris Hufnagel
Analyst · Williams Trading. Please go ahead.
Yes, good question. I'll answer the latter part of that first. I'm really pleased by the progress Saucony has made in very short order. Some very thoughtful and significant shifts in how we've managed that brand from a strategy standpoint, but also really, really quick execution. Saucony also, in all fairness, benefits from operating in a category that has tailwinds. And I think in that market that has fragmented, there is space for brands to grow. And I think that is just a structural shift in that category. And I think Saucony is benefiting from that. Sweaty Betty, a ton of credit to that team. We've worked really hard with Sweaty Betty team over the past half a year. We have a new leader in place. I've spent a lot of time with Sweaty Betty, really encouraged by how they're running that business, the largely direct consumer business, which is where I grew up and what I love, because every single day the consumer votes and you have a lot of control how the business goes. But a really nice foundation for that Sweaty Betty team and encouraged by the progress we've made, along with really getting that integration done of the company, which honestly we were slow to do after the acquisition. Merrell, I'm encouraged by the progress we've made in Merrell, but certainly that category is facing some headwinds. And it has incumbent upon the market share leader. We gained another 210 basis points the last quarter to really innovate. And that's really what Merrell is working hard to do. And you've seen us really get after lighter and faster, more athletic trail styles, whether it's the Agility Peak 5, whether it's the Moab Speed 2. We're seeing really positive sell-throughs, and I'm encouraged by. But there are headwinds there. And you know, and you've called us on this, is when Merrell is at its best, it's not just a trail brand, it's an outdoor lifestyle brand. And frankly, we have more work to go do there specifically for her. And that's what that team is focused on. And then from a work perspective, I think we probably missed a couple of trends in work. And I think we honestly sort of assessed where those brands were, what we were doing. And I think we had a model that we didn't pivot fast enough to consumer sentiment, particularly around the Western boot trend. And I think we've made some progress there. We've also worked hard on that marketplace. So, to answer your question, I think Saucony is the furthest along, albeit benefiting from tailwinds. At the same time, I think there's broad-based advancements from a product pipeline standpoint that encourage us in our back half guide, and as we think about the first half of '25 and the second half of '25.