Brendan Hoffman
Analyst · Stifel. Please proceed with your question
Thank you Alex. Good morning everyone, and thank you for joining today’s call. While we were pleased to deliver third quarter revenue growth of 9%, 12% on a constant currency basis, both revenue and profit came in below our expectations reflecting ongoing supply chain disruptions, heightened promotional activity, deteriorating macro conditions. Despite these external headwinds, we saw notable strength in our international business and within our portfolio, Merrell continued its strong momentum delivering 34% revenue growth, 39% on a constant currency basis. Merrell’s performance demonstrates that when we lead the market with product innovation, engage our consumers with powerful and relevant market storytelling, and have access to key products in inventory, we will win. We continue to strengthen the foundation of our business through a refined corporate strategy that is focused on prioritizing the brands that have the highest potential for growth and optimizing the brands that create value for strong profit and cash flow contribution. As we shared in a separate press release issued this morning, last week our Board of Directors approved a new brand group and reportable segment structure that aligns with this approach. This change is effective immediately and includes new leadership appointments to guide these groups. We have also established a profit improvement office to identify and execute initiatives that will unlock margin expansion, ensure we are directing resources to areas of the business that are expected to give us a strong ROI and enable the new structure. I am excited about these changes as they pave the way for Wolverine to become a stronger company that is more powerfully positioned. Mike and I will provide more information on this later in the call. But first, I will share the specific factors that led to our Q3 revenue and profit results, highlight some current strengths in the business and discuss actions to normalize our inventory position. Our third quarter sales increased 9% to $691 million excluding the unfavorable impact of foreign exchange rates, global revenues increased 12%. Adjusted operating profit decreased 10% to $62 million due mostly to higher promotional sales in our DTC channel as compared to unusually low promotions last year. Discounts in wholesale due to late deliveries and the impact of unfavorable foreign exchange rates. I’d like to provide more context on the factors that impacted revenue in the quarter. First, starting with U.S. wholesale, which represents our largest channel and the largest miss versus our outlook for the quarter, as Sperry, Keds, Sweaty Betty, the Wolverine brand and Saucony were heavily impacted by the following key factors. Logistics and warehouse congestion, this starts with our own distribution centers that are currently operating way over capacity making it difficult to receive new product and process outbound shipments. Ongoing congestion within inland transportation networks also remains challenging. This is our number one operational priority, Mike will go into more details regarding our efforts to increase efficiencies in order to improve the flow of our products later in the call. Many wholesales customers are currently dealing with heavy inventories and warehouse constraints. This resulted in certain shipment delays causing some elevated cancellations and additional discounting. Logistics delays and integration timing on Sweaty Betty’s U.S. wholesale business limited the brand’s ability to service its U.S. wholesale orders. Sperry underperformed our expectations as logistics and warehouse congestion led to late deliveries and slowed the introduction of newness which was further exacerbated by declining trends in the boat shoe categories and with the unusual warm weather, a sluggish start to the boot season, all of which led to shipping delays, discounts and order cancellations. Our global direct to consumer channels which include Sweaty Betty, will leverage to clear inventory during the quarter, which drove 4% revenue growth, 9% in constant currency, in line with our expectation. However, higher than expected promotions resulted in lower gross margin during the quarter. Challenging macro conditions in Sweaty Betty’s home market, The UK put extra pressure on performance in the quarter. Keep in mind that at this time last year, lead times were extremely long up to 365 days in some cases as we faced factory closures in Vietnam among other supply chain disruptions. We, like others, moved up deliveries, especially in core evergreen product to ensure we had ample supply to meet our backlog, which was at a historic high. So while we have not navigated the supply chain as seamlessly as we would have liked, we have plans in place that should allow us to improve the flow of goods, increase the rate of on-time deliveries and reduced inventory levels. These actions include reducing forward purchases with our suppliers, especially in core product that we have in the warehouse and forcefully moving through seasonal products. Mike will walk you through our inventory actions and expectations for inventory levels during his remarks. Notwithstanding these challenges, the quarter included noteworthy accomplishments. As I mentioned, the Merrell brand continues to resonate well with customers. Third quarter revenues exceeded expectations of 39% constant currency growth. The Merrell team has done a great job extending the brand’s reach to younger lifestyle consumers with targeted marketing and innovative product launches. It was encouraging to see product availability improved compared to last year when certain Vietnam factories were closed. And our international expansion continued with strong results in the quarter. International revenue is up 43% on a constant currency basis with strong growth across regions. Although we are cautious about macro and political instability in several international markets, we continue to see significant international growth potential for our key brands. Saucony.com revenue was up 30% in the quarter, 33% on a constant currency basis reflecting not only an increase in promotional activity but a strong consumer response to new products showcased in the quarter. Overall, we expect the environment to remain challenging which is reflected in our updated guidance, we have already taken many proactive steps to address the situation and position the company for 2023 and beyond. We remain confident in our ability to elevate our brands and position the company for sustained long-term growth. Our go-forward brand group structure was a critical step. This new structure will allow for better collaboration and increased efficiencies across brands, especially those that are innovating in similar product categories, targeting similar consumers and trading in similar distribution channels. The new brand structure will also allow our centers of excellence to operate more efficiently and effectively. The new groups will be active, consists of Merrell, Saucony, Sweaty Betty and Choco. The footwear brands will report to Chris Hufnagel and Sweaty Betty will continue to report to me. This group includes brands with the highest future growth potential. Work led by Tom Kennedy, consists of Wolverine, Caterpillar, Hy-Test, Bates and Harley Davidson, This group includes brands that will produce stable growth while contributing profit and cash flow to support our highest growth brands. Lifestyle led by Katherine Cousins consists of Sperry, Keds and Hush Puppies. This group represents our turnaround brands. Combined, the group delivers positive cash flow, but the brands are not achieving their potential. We are evaluating the best go-forward options for each brands. Next we also established a profit improvement office that will be led by a new Chief Profit Improvement Officer, who will report into me. We are targeting annual gross savings of $150 million and expect a portion of this to be recognized in 2023. This office is an essential enabler of our new corporate strategy and long-term plans for our highest growth brands. The benefits harvest will allow us to accelerate the return to our historical peak operating margin of 12% as a sustainable foundation upon which to leverage over time and also invest in the highest growth in ROI initiatives. We believe each of our brand has potential, but our new strategy is focused on simplifying the business, prioritizing brands of the biggest growth opportunities and optimizing brands that can create value through strong profit and cash flow contribution. The assessment of our portfolio may require some tough decisions as we address underperforming businesses. This work is one of our top priorities. Now we will move on to discuss the performance of our largest brands. Merrell delivered a record third quarter with revenue of $199 million, up 39% compared to the prior year on a constant currency basis with strong growth across regions, channels and categories. As we look at the assortment, we were pleased with the performance of the long delayed Moab 3, as well as newer innovative categories like Light Hike, with Bravada, our trail ready hiking sneaker. Lifestyle offerings including Hydro Moc and camping and trail running categories continue to be top performers. Our shift of focus to purpose-led brand messaging, as well as other community-focused ESG efforts help broaden the brands reach. Now I want to highlight a number of differentiating factors that contributed to Merrell’s results. We believe we can leverage our learnings from Merrell and transit into other brands to help them grow awareness and shape their digital marketing efforts. First, MTL, Merrell Test Lab is our innovation incubator where all our top products come to life. We test and refine right in the trail using nature as our guide and lead athletes as our North Star to produce our best performing products. Next, we began building a more agile and nimble marketing structure 18 months ago, which included a new in-house photo studio and the addition of key creative talent which are contributing to the brand’s global growth. The agility built into the model has paid dividends especially as we manage through the volatility and product launches resulting marketing activation shifts due to supply chain and stability over the past year. Finally, increased DTC distribution, over 40% of Merrell’s U.S. business is now Direct-to-Consumer. We have more control over the Merrell brand and how it is positioned when being operated in our own environment. Earlier this year, Merrell piloted the integration of its centralized e-commerce commercial team directly into the brand team to more closely connect marketing product and digital functions that maximize agility of speed. This has been very successful and we are rolling this structure to our other brands. The culmination of our efforts led to Merrell being named Brand of The Year by Footwear News and will be recognized at the Footwear News Achievement Awards Gala on Wednesday, November 30th in New York City. Footwear News editors selected Merrell as the brand of the year for leading the way and promoting a more diverse vision of the outdoors through various efforts including forming a women-centric hiking club, investing in big brothers, big sisters of America to make the outdoors more accessible to use and supporting the National Recreation and Park Association to help create more urban green spaces. Merrell has been recognized recently with numerous product awards, including its newly introduced Moab 3, receiving an innovation in design mentioned from fast company. Moab Speed Thermo Mid waterproof being selected for Outside’s Best in Hiking Boots in the 2023 Buyer’s Guide. And its MTL Skyflyer 2 and Rogue hiking boot receiving ISPO awards for product excellence in the apparel industry. As we look to Q4, we are very excited about the product pipeline and expect Merrell to deliver over 20% revenue growth and full year revenue growth in the high-teens. Moving on to Saucony, third quarter revenue came in below our expectations at $130 million down 1% compared to last year but up 4% in constant currency, primarily due to late deliveries caused by congestion in our warehouse and inland transportation network and weakness in the U.S. wholesale distribution. We were encouraged to see that consumer reaction in new product launches when we were able to introduce newness was very positive. To this end, both Campus and Triumphs 20 launched in the quarter and had strong sell throughs reflecting the demanding interest in Saucony. However, limited flow of newness pressured revenues. Our goal to Saucony remains focused on expanding the brand’s reach to every day active consumers. When we are visible to these consumers we see strong results. We are particularly focused on our own digital channel and those of our partners, especially digital tightened given the ability to gain share with these every day customers. We are also seeing success with our efforts to target a younger lifestyle-driven consumer with Saucony originals business, which continues to perform really well around the world. Saucony’s international business was another positive story. Saucony’s sales through our China JV more than doubled in the quarter and in China, our multi-channel strategy is working well including the addition of 16 new stores during the quarter. Efforts to drive brand awareness and excitement around the brand in China include a sponsorship of Hood to Coast Relay that took place in August. The Saucony team launched its House of Speed Consumer Activation Boot at the start and finish line through its 2,500 runners in over 100 media outlets. Saucony sponsored 250 runners, including 15 athletes and one previous Olympic champion, as well as social influencers. As a result of this activation, we saw a significant uptick in the search index for Saucony on TIMO. Saucony’s e-commerce third quarter revenue growth of 30% significantly outpaced the portfolio and this is fueled by strong sell through on the Endorphin 3 and Triumph’s 20 launches. Looking ahead, Saucony remains focused on driving market share globally across roads and trail running categories, as well as expanding our Lifestyle Originals business. In Q4, we expect Saucony to deliver over 20% growth. Moving on to Sweaty Betty, third quarter revenue declined 3%, but increased 13% on a constant currency basis. On a like-for-like pro forma basis, Sweaty Betty’s revenue was down 28%, 16% on a constant currency basis. This performance is below our expectations due to logistic delays that negatively impacted shipments of U.S. wholesale orders, performance was primarily challenged by tough macro environment in its home market, the UK where consumer sentiment continues to deteriorate significantly. Despite near-term macro challenges, we are very excited by Sweaty Betty’s long-term global expansion potential. Two weeks ago, Sweaty Betty opened its first concept store in London, at Battersea Power Station, one of the most comfortable new retail developments in the UK. The Power House store is a perfect physical expression of the brand’s distinct positioning. The store has received a lot of positive publicity and early response from consumers. In the quarter, Sweaty Betty rolled out a new POS system across the entire fleet of stores, which is mobile first and a great tech build house for more seamless transaction in stores. We are exploring ways to leverage this technology in the near term across the other brands in our portfolio. Looking ahead, we expect Sweaty Betty be pressured by macro challenges in the near term and expect Q4 revenues down high-single-digits. Pivoting to the work brands. Wolverine’s third quarter revenue came in below our expectations at $59 million, down 1% compared to the prior year. Congestion in our Beaumont, California Distribution Center resulted in some customer order cancellations and shifting deliveries to Q4 for certain customers. Ked’s third quarter revenues grew 36% on a constant currency basis, driven by strong growth outside of North America. Ked also experienced shipping delays in the U.S. market. The work category remains a steady source of growth underpinned by current industry trends. Warehouse Footwear is one of the areas we experienced continued tailwinds, particularly from female and Hispanic warehouse workers. We continue to leverage strong market share of Caterpillar and Wolverine, which account for 20% of work boot market. All of our boot brands continue to track younger consumers on digital channels, including Amazon and Zappos. From a marketing standpoint, Wolverine has been very successful of collaboration. The brand’s third collaboration with old Rip Van Winkle Bourbon launched on October 25 and sold out in less than 48 hours earning 500 million media impressions. This month, we are launching our third collaboration with Rawlings celebrating the iconic Gold Glove Awards, all recipients with the Gold Glove Awards will be sent a pair. Later this year, we will launch our fourth Metallica Scholars collection, as well as Second Halo collection, following Q1’s limited launch that sold out in minutes and produced plus 20% email list growth. We expect Wolverine’s Q4 revenues to grow high-single-digits, partly driven by a timing shift to some of the shipments into Q4 from Q3 due to logistic issues we cited. Moving to Sperry, Q3 revenue was down 12% as compared to the prior year fell short of our expectations. Congestion in our distribution centers and delays in the U.S. inland freight network were more pronounced in our Louisville distribution center where Sperry resides. Ked is also in this distribution center and faced these same challenges resulting in a revenue miss in Q3 versus our internal plan. Demand trends in the U.S. boat category and women’s sneakers softened in the third quarter compared to earlier in the year. Retailers are being more cautious on buying into these categories as evidenced by order cancellations we experienced in Sperry and Keds during the quarter at a tolerance for accepting late deliveries on these categories is relatively low. Sperry continues to posses high aided brand awareness at 57% and have seen a notable increase in search engine interest. We will leverage as we work aggressively to improve logistics and warehouse efficiencies, so that we can bring in innovative product stories including our Jaws, Seacycled and Moc-Sider boat lines. And in boots, we also expect our who, what, where, warm and wonderful and our Hershel Supply Company brand offerings to be favorably received by consumers. Overall, we expect improvement in the U.S. to take time as Sperry continues to face inconsistent trends in the overall boat shoe category. That said, Sperry continue to make progress on increasing relatively low international penetration. Third quarter revenue from Sperry’s international business increased over 250% versus the prior year and we are seeing some green shoots from our efforts to build brand awareness outside the U.S. Looking ahead, we are planning Sperry’s Q4 revenue to be down in the mid-20s range given softer start to the boot season and a more conservative growth expectations in boat and women sneakers category. Before I conclude, I’d like to point out that we remain committed to supporting our communities, protecting our planet, empowering our team, creating a diverse workforce and managing responsible sourcing and supply chain operations. I am very pleased with the progress we have made and invite you to read through our Global Impact Report published in August, which can be found on our Corporate Responsibility section of our website. In conclusion, while the global macro environment and inventory challenges are expected to attract from our performance in the near term, we are more confident than ever in the future of our brand. We are actively working on improving our inventory positions across our brands to ensure we return to more normal levels as early as possible in 2023. Additionally, our review of the brand portfolio, improvements and planning across the business, enhancements to technology and DE&I and ESG initiatives are embedded in the business as continued processes. Today we shared with you the resegmentation of our brands, leadership changes and the profit improvement office. We look forward to sharing more details with you at our Investor Day sometime in the first half of 2023. We will emerge from current challenging macro conditions as a stronger, more efficient, simple company with a portfolio of brands ready to service our customers around the world. With that, I will turn it over to Mike to discuss our financial results.