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Wolverine World Wide, Inc. (WWW)

Q4 2018 Earnings Call· Wed, Feb 20, 2019

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Transcript

Operator

Operator

Greetings and welcome to the Wolverine World Wide Fourth Quarter and Fiscal Year 2018 Earnings Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions]. As a reminder this conference is being recorded. I would like to turn the call over to your host Mike Harris, Vice President, Corporate Finance for Wolverine World Wide. Thank you. You may begin.

Mike Harris

Analyst

Good morning, and welcome to our fourth quarter 2018 conference call. On the call today are Blake Krueger, our Chairman, Chief Executive Officer and President; and Mike Stornant, our Senior Vice President and Chief Financial Officer. Earlier this morning, we announced our financial results for the fourth quarter and full year 2018. The release is available on many news sites or it can be viewed from our corporate website at wolverineworldwide.com. If you would prefer to have a hard copy of the news release sent to you directly, please call [Francesca Filandro] at 646-677-1814. This morning’s press release included non-GAAP disclosures and these disclosures were reconciled with attached tables within the body of the release. Comments during today’s earnings call will include some additional non-GAAP disclosures. There is a document posted on our corporate website titled WWW Q4 2018 Conference Call Supplemental Tables that will reconcile these non-GAAP disclosures to GAAP. The document is accessible under the Investor Relations tab at our corporate website, wolverineworldwide.com, by clicking on the webcast link at the top of the page. Before I turn the call over to Blake to comment on our results, I wanted to provide some additional context and information. When speaking to revenue, Blake and Mike will primarily refer to underlying revenue, which adjusts for the impact of retail store closures, the transition of Stride Rite to a licensed business model, and the sale of the Sebago brand and Department of Defense business. We believe underlying growth best reflects how our global businesses are performing in the marketplace. Also, recall that beginning in Q1 2018, we separately disclosed the impact of changes in foreign currency on revenue to better isolate this variable. In addition, we’ll be providing adjusted financial results, which adjusts for restructuring and other related organizational transformation costs, divestitures and incremental inventory markdowns related to store closures, and the impact of environmental, non-recurring foreign exchange, impairment of intangible assets, pension settlement, impact of tax reform and other costs. I’d also like to remind you that predictions and projections made during today’s conference call regarding Wolverine World Wide and its operations are forward looking statements under US securities laws. As a result, we must caution you that, as with any prediction or projection, there are a number of factors that could cause actual results to differ materially. These important risk factors are identified in the company’s SEC filings and in our press releases. With that being said, I’d like to turn the call over to Blake Krueger.

Blake Krueger

Analyst

Thanks, Mike. Good morning, everyone, and thanks for joining us. Earlier this morning, we reported fourth quarter revenue of $580 million, representing 4.6% constant currency underlying growth, in line with our expectations. This constant currency growth represented the highest quarterly growth rate of the year as we successfully executed against our Global Growth Agenda. Our revenue growth was broad-based and highlighted by strong performance from our two largest brands, Merrell and Sperry, with Merrell growing at a double-digit pace and Sperry growing at a high single-digit rate. We also reported adjusted diluted earnings per share of $0.52 a 27% increase over last year, which also exceeded our expectations. Record fourth quarter gross margin contributed to our earnings performance, despite significant incremental investments in brand building initiatives. Let me quickly review the quarterly results for our brand groups and key brands followed by insight on the recent progress made against our Global Growth Agenda. Starting with the Outdoor and Lifestyle Group. Underlying revenue grew 8.4% compared to the prior year and nearly 10% on a constant currency basis with Merrell growing at a double-digit rate, its eighth consecutive quarter of growth. Cat grew at a mid single-digit rate, Chaco expanded revenue at a high teens pace and Hush Puppies revenues were flattish for the quarter. Merrell’s growth was broad-based, driven by increases across all of the brand’s consumer territory and also fueled by robust eCommerce growth of over 55%. Hike, largest of Merrell’s consumer territory saw profit underlying growth driven by the strength of the Thermo, Moab and Chameleon collections. The outdoor life territory also grew at a strong rate driven by the Encore and Tremblant collections and the Nature’s Gym territory had solid growth driven by the Trail Glove and Vapor Glove collections. For the full year 2018, Merrell grew…

Mike Stornant

Analyst

Thanks, Blake, and thank you all for joining us today. 2018 was a successful year for the company. Our brand building investments and the early implementation of our brand growth model proved to be very effective as several of our brands delivered solid underlying revenue growth and our owned eCommerce business grew nearly 30%. We achieved our 12% adjusted operating margin target for the full year which exceeded our original expectations. Our earnings leverage was exceptional and our cash flow generation was very strong despite $41 million of incremental brand investments made during the year. Our return to growth and important operating improvements allowed us to execute certain actions to strengthen the company's capital structure and deliver value to our shareholders. Let me review the company's fourth quarter and full year 2018 results, and then share details on our outlook for 2019. During the fourth quarter, the company delivered revenue of $579.6 million, resulting in underlying growth of 3.8%, 4.6% on a constant currency basis. Our lower margin Wolverine Leathers business declined as expected in the quarter. And excluding this factor, our footwear brands grew nearly 5.7% on a constant currency basis. Reported revenue increased 0.2% versus the prior year, considering the impact from store closures and the portfolio changes made in 2017. Gross margin of 39.2% was a fourth quarter record and nearly every brand in the portfolio saw gross margin expansion in the quarter. The 70 basis point improvement compared to last year was due to a number of factors, including portfolio changes made in 2017, better mix from the strong growth in our high margin eCommerce business, transformation initiatives resulting in lower product costs and significantly lower closeout sales which were down $8 million in the quarter. Adjusted selling, general and administrative expenses of $165 million were…

Operator

Operator

[Operator Instructions]. Our first question comes from the line of Jim Duffy with Stifel. Please proceed with your question.

Jim Duffy

Analyst

I have more than one question, I have to choose here. Let’s see. Can you guys speak to some the factors that are causing Merrell growth to be second half weighted this year, expectations for eCommerce growth for ‘19 and then some of the puts and takes of the gross margin outlook in ‘19?

Blake Krueger

Analyst

Let me tackle maybe the first two. With Merrell, when we look at the first half of the year, but in particular that really is a Q1 issue for Merrell, it's a number of different factors, the timing of new product introductions. Some of our brands including Merrell have seen some of their orders slanted into early Q2, maybe that is the late Easter, maybe it’s unusual continuing weather pattern. It's probably a combination of factors like that. And I think in Q1 Merrell is also going to expect some continuing softness from Latin America. We expect Latin America to firm up over the year, but we’re going to end the year on a pretty soft note for that region.

Mike Stornant

Analyst

Q2 for Merrell, Jim, is going to be up double-digits but for all the factors that Blake just mentioned, Q1 is going to be tough and Latin America would be the biggest form of that. eComm growth, the eComm growth for the year, we’re expecting strong double-digits year, up nearly 30% for the year in 2018. We’d expect that to temper a little bit in 2019 but we’re still seeing great momentum in really in all of our brands, especially opportunities with some of our smaller work brands where we’re starting to see really strong momentum in particular. But that will continue to be the fastest growing channel in our business for 2019 for sure. And then your questions about gross margin was sort of the puts and takes for ‘19, I think the biggest component for us is going to be the spillover benefits that we’re still kind of harvesting out of the transformation work. A lot of the work that was recognized in 2018 from factory consolidation and just better product management and product negotiation, those were meaningful in ‘18. We still have some of that carrying over into 2019, especially for our fall product lines. So we will see stronger gross margin expansion as that product starts to hit in Q3 and Q4 but it’s good old fashioned supply chain management, a little bit of pricing and of course our eCommerce business, which is our highest gross margin business in the portfolio is growing faster than anything else, so that will be a positive mix benefit as well.

Operator

Operator

Our next question comes from the line of Steve Marotta with C.L. King & Associates. Please proceed with your question.

Steve Marotta

Analyst · C.L. King & Associates. Please proceed with your question.

Good morning, Blake and Mike, I do have two very quick questions. I hope the first is Mike from an inventory standpoint I guess it was up roughly 15% at year end. Can you talk a little bit about aged inventory within the competition? And also the $30 million in capital for emerging markets, can you talk a little bit about -- it’s all incremental I understand, what is that going to exactly and can that be something that’s expected more or less in perpetuity from here out?

Mike Stornant

Analyst · C.L. King & Associates. Please proceed with your question.

On the inventory, we were very, very lean last year or at the end of ‘17 I should say in our inventory position. And we talked about it at the end of the third quarter too. We missed in deliveries at the end of Q3 because of our inventory position. So we may have been overcorrecting a bit during the course of ‘18. I would say our year-end inventory is a little bit higher than we had expected but pretty much in line with our expectations and certainly supporting kind of the key growth initiatives in our wholesale and our eCommerce business growth for the first part of 2019. The aged inventory is actually healthier as a percent of our overall inventory, that’s improved, even at the inventory dollars has increased a little bit. So we’re really comfortable with the inventory position. We will see double-digit growth again at the end of the first quarter as we transition into the Q2 with at least mid single-digit growth expected in the second quarter. So again I think we’re just at normalized levels on the inventory. As it relates to the investment, we got -- some of that is related to some new stores we’re investing in for Sperry in the US market. Of that $30 million, a portion of that will go towards that. We’re also going to be investing in some of our key markets internationally. That’s more weighted to the back half of the year, but we have some key initiatives in some of our emerging markets where we feel like having a more direct control over those particular markets, will benefit us in those opportunities. So whether that will be an ongoing thing or not? Steve, frankly we’re just focused on this year right now, but I think that's an important catalyst for our international business and our growth moving into ‘19 and beyond.

Operator

Operator

Thank you. Our next question comes from the line of Jonathan Komp with Robert W. Baird. Please proceed with your question.

Jonathan Komp

Analyst · Robert W. Baird. Please proceed with your question.

Thank you. I wanted to start first just looking back at the fourth quarter and a number of other companies that have reported thus far have shown some upside, especially on the top-line in North America. And I know you in total hit your guidance for the quarter. So I just wanted to ask if you have any more color anywhere you saw areas of upside and if there were any sources of downside during the quarter itself that offset each other?

Blake Krueger

Analyst · Robert W. Baird. Please proceed with your question.

Really not that much new to report. Our October and November were very strong. December for us, like for virtually everybody was a little bit weaker than anticipated for us. It was a great boot season, which we had more boots right now, but it was a great boot season and it was a strong quarter for us on our stores, our store comps, and eCommerce business. So those were kind of the highlights during the quarter, some of that was offset as we mentioned by Latin America, our low-margin Leather business and lower Saucony sales but no big surprises across the business. For Q4, all regions were up double-digits, except for Latin America. So pretty balanced across the board.

Jonathan Komp

Analyst · Robert W. Baird. Please proceed with your question.

And then maybe a follow up on Merrell. I know it was up high single-digits for the quarter, I think you had guided maybe just slightly higher than that low double-digit growth. So I wanted to ask about what you're seeing there? And then maybe bigger picture for the brand, just given the ebbs and flows across quarters recently, I wanted to dig in a bit more, if you could share any insights about the reception and any measures around sell-through of some of the newer product that we see in market, and any more color that would help kind of get comfort that that's what out there is resonating?

Mike Stornant

Analyst · Robert W. Baird. Please proceed with your question.

Dan, before we answer the question just to clarify the Q4 performance for Merrell was double-digits, double-digit growth in Q4 and for the full year it was high single-digits.

Blake Krueger

Analyst · Robert W. Baird. Please proceed with your question.

So yes, as far as the Merrell product is concerned, it's really resonating across the board. They had growth in Q4 across all five consumer territories, the broader performance category was really positive in the quarter, the lifestyle category was also positive in the quarter. So they're really seeing success across a number of different collections, broad-based growth.

Mike Stornant

Analyst · Robert W. Baird. Please proceed with your question.

And the eCommerce business we said in the prepared remarks was up over 55%. So it was a quarter where we invested a lot in Merrell. Some of the marketing and digital investments that we kind of talked about for Q4 in the aggregate, much of that was dedicated to the Merrell business and timing of some of the new products they brought to market, those have resonated nicely and we saw good results.

Jonathan Komp

Analyst · Robert W. Baird. Please proceed with your question.

Do you have any kind of early sell-through reads on the newer product as you think about the first quarter and some of the unique factors you called out, I'm just trying to get a sense of what you're seeing in end markets?

Blake Krueger

Analyst · Robert W. Baird. Please proceed with your question.

The sell-through reads for Merrell continue to be very good across the board, strong performance as you would expect in high teens and with the lifestyle product as well.

Operator

Operator

Thank you, our next question comes from the line of Ed Yruma with KeyBanc Capital Markets. Please proceed with your question.

Ed Yruma

Analyst · KeyBanc Capital Markets. Please proceed with your question.

I guess just two quick number questions and a broader question. First, this incremental $30 million of expense or $30 million of investment for '19, what's actually capital dollars, CapEx versus what's expense? On the tax rate for the fourth quarter, it was obviously very low. I want to confirm that you excluded maybe some of the benefit when you did the adjusted EPS? And then I guess as a broader picture question maybe any update on PFAS and kind of reserves and where you are on your reserves? Thanks so much.

Mike Stornant

Analyst · KeyBanc Capital Markets. Please proceed with your question.

Sure, yes, so on the tax rate, there really weren't any extraordinary adjustments there relative to the full year. We were a bit conservative earlier in the year and some of our interpretation of the new tax reform, obviously that was evolving from quarter-to-quarter. So we took a little bit of a conservative posture earlier in the year and we treated some of that up in Q4 which is why the rate came just as it did. As far as the -- I'm sorry. Ed what was your …?

Ed Yruma

Analyst · KeyBanc Capital Markets. Please proceed with your question.

The 30 million on the incremental investments for '19, capital versus expense.

Mike Stornant

Analyst · KeyBanc Capital Markets. Please proceed with your question.

Right. That's all capital. So, we talked about $70 million in total, $40 million would be on sort of the typical operating expense investments, similar to the stuff that we invested in, in 2018, some new initiatives bundled in there as well but the $30 million is CapEx or capital investment in some of those key markets that we talked about before.

Blake Krueger

Analyst · KeyBanc Capital Markets. Please proceed with your question.

And then maybe just quickly with respect to PFAS, that situation continues to unfold. The number that Mike Stornant reported earlier do not include any recovery from other responsible parties or insurance companies. In fact we sued the manufacturer of Scotchgard and also filed lawsuit against our insurance companies to recover some considerable sum. So the numbers quoted by Mike Stornant does not include any recovery in that area. We -- as you know, we took better and science approach from day one this, all the houses in our study area have got great water, we provided whole house filters is needed across the entire area. So PFAS itself is an emerging contaminant. It’s long-lived in the environment. The science remains a bit uncertain regarding this particular family of chemicals but these were our friends, families and neighbors and we kind of took a proactive approach.

Operator

Operator

Our next question comes from the line of Chris Svezia with Wedbush Securities. Please proceed with your question.

Chris Svezia

Analyst · Wedbush Securities. Please proceed with your question.

So I guess first just on the -- just a point of clarification, just the $40 million in incremental investment spend, is that just on top of last year? So combined two year stack, you have just touch over $80 million in investments? I just want to you make sure I understand that thought process.

Mike Stornant

Analyst · Wedbush Securities. Please proceed with your question.

Yes, I think over a two year period we look at that to be incremental to our base. But just to be clear, we’re not adding on top of the $40 million that we spent in ‘18, an incremental $40 million in ‘19. So we’re going to continue to spend at that higher rate, same type of catalyst investments that we had in ‘18, we will be focused on those things in ‘19 as well as CapEx that we talked about. So the CapEx is incremental but the -- when you look at our SG&A guide for the year Chris we’re saying as a percent of revenue we’re going to be essentially flat. We’re continuing to invest. We've got obviously growth. And so, a portion of our SG&A increase in 2019, about half of it frankly would be just related to variable cost to support the growth that we have in the plan and some additional investment in people and marketing that wouldn’t be considered part of that investment spending. So overall, really good SG&A discipline and leverage going into next year but we’re continuing to invest behind the brand growth model and the growth agenda and we talked pretty openly about the importance of implementing this model across the rest of the portfolio. We’ve had our two biggest brands Merrell and Sperry have great success in 2018 with those new tools sets. Caterpillar came on later in the year and implemented and we’re seeing great momentum in that business right now. So the fact that we've been able to sort of test and tweak those -- that process and that growth model gives us a lot of confidence as we continue to invest in it in 2019 we will get even greater results.

Chris Svezia

Analyst · Wedbush Securities. Please proceed with your question.

Okay. And just on the -- thank you, and just on the revenue outlook overall. Looks like roughly call it 2% to 4% ballpark just the range did 3.8% in the fourth quarter, a little bit higher on a currency neutral basis. Q1, seems like orders are stacked a little more towards the second quarter and back half. But given all the investments that you’re making, given growth prospects for Merrell, Sperry accelerating, Cat accelerating, I guess Chaco and Keds continue to grow nicely, just how you are thinking about the ability for these investments to accelerate growth and your confidence around that as you move through the balance of the year, just a little curious about what you’ve put up in Q4 relative to the outlook in 2019?

Blake Krueger

Analyst · Wedbush Securities. Please proceed with your question.

I mean, we've got some living -- great living examples right now, where we’ve proved the value. We would expect for this year and ensuing years, the growth rate to pick up frankly. So we right now for the rest of this year, we anticipate mid single-digit growth for quarters two, three and four right now. That could improve a little bit in a particular quarter. But we expect our investments behind the brand growth model and the Global Growth Agenda to continue to pay off, especially as we bring those skill sets, tools and processes to the other brands in our portfolio.

Mike Stornant

Analyst · Wedbush Securities. Please proceed with your question.

The turnaround we have for Saucony is important, right? That’s our third largest brand and Saucony will be down in the first half of the year. That’s going to be a major reason why in Q1 we’re guiding to flat revenue for the quarter. But that turnaround is well underway. We’re seeing some great success in early reads with new product on our own eCommerce channel. So Saucony component of this and the timing of that turnaround is really critical and we’ve already talked about Latin American and international in general, which will start to rebound as early as the second quarter. But we’re really confident that the investments are working and we’re taking a pretty prudent approach to our back half guidance at this point. We have strong guidance -- or strong confidence in the performance for the brands that are already seeing good momentum.

Operator

Operator

Thank you. Our next question comes from the line of Erinn Murphy with Piper Jaffray. Please proceed with your question.

Eric Johnson

Analyst · Piper Jaffray. Please proceed with your question.

This is Eric on for Erinn today. Thanks for taking our question, guys. First on Sperry regarding the mid single-digit guidance for 2018, curious what's contemplated for boat shoes versus boots and the other categories?

Blake Krueger

Analyst · Piper Jaffray. Please proceed with your question.

I think when you look at Sperry right now they’ve developed a very large vulcanized business. We expect their boot business to continue to grow in 2019. I think we essentially sold out to the pair in ‘18 and in January of this year. We are not counting on boat growing in 2019 yet, so maybe that will happen but right now we are not -- our guidance does not contemplate any growth in boat.

Eric Johnson

Analyst · Piper Jaffray. Please proceed with your question.

And then on Saucony, curious what your confidence level is in the second half recovery, is that better or worse than you would have thought say 90 or 180 days ago and are any share gains contemplated by the second half or is that going to be further into 2020 or beyond?

Blake Krueger

Analyst · Piper Jaffray. Please proceed with your question.

I don't know about share gains for the complete year, certainly that brand ought to be taking some market share in Q3 and Q4. But we have our pretty high confidence level much higher than we had a 100 days ago, and that's just really tied to the basics, the flow of new product introductions and how we think they are going to perform; and two, the impact of the new team, management team is having on Saucony. So our confidence level is high.

Mike Stornant

Analyst · Piper Jaffray. Please proceed with your question.

Remember the EMA business and the overall international business for Saucony is a large percentage of the total global revenue and we're still expecting that to continue to have positive momentum even in the first half of the year. So the confidence level is certainly weighted to our intentions for international growth for the brand.

Operator

Operator

Thank you, our next question comes from line of Michael Kawamoto with DA Davidson. Please proceed with your question.

Michael Kawamoto

Analyst · DA Davidson. Please proceed with your question.

Hey guys, thanks for taking my questions. Just first, the strength in lifestyle for Merrell, you introduced a number of offerings there this past summer, is that what's really driving that growth there or is there anything else to call out in that subcategory?

Blake Krueger

Analyst · DA Davidson. Please proceed with your question.

Yes, I think fundamentally the new styles in some existing collections and new collections introduced by Merrell have all done very well, but Merrell still continues to have a great business in styles and collections that have been around for a while. So Merrell really is seeing kind of growth and strength across all of its performance and lifestyle category.

Michael Kawamoto

Analyst · DA Davidson. Please proceed with your question.

Got it, thanks. And then you talked about the 1.5 billion in dry powder exiting '18. What does the M&A environment look like for you guys right now or how you think about deploying capital for the foreseeable future?

Blake Krueger

Analyst · DA Davidson. Please proceed with your question.

Yes, I think we're in the position to use our capital and cash in a number of areas. It's hard to say that one has any priority over the other. Obviously, we're going to spend and we’ve indicated we were going to spend about another $40 million this year to drive incremental growth. We're going to return capital to our shareholders. But we remain very active at looking at brands that would be a strategic fit for the company. These could be domestic brands or these could be international brands that we could expand across our global distribution base. So we remain very active tire kickers.

Mike Stornant

Analyst · DA Davidson. Please proceed with your question.

The key thing -- Michael, the key thing for us is we have put ourselves in a great position here to be able to do a lot of different things and at significant levels. So we will continue to be opportunistic with share buybacks but we're also looking to invest in organic growth and strategic M&A opportunities as well.

Operator

Operator

Thank you, our next question comes from the line of Laurent Vasilescu with Macquarie Group. Please proceed with your question.

Laurent Vasilescu

Analyst · Macquarie Group. Please proceed with your question.

Good morning, thanks for taking my question. I wanted to follow up on Michael's prior question regarding M&A. I think you called out that your bank defined leverage ratio is 1.26 times. Maybe could you talk about how much leverage you are willing to take on for the right acquisition?

Blake Krueger

Analyst · Macquarie Group. Please proceed with your question.

Well, I mean, if you look back on PLG, that was a very strategic acquisition for us, a large acquisition compared to our base of revenue at the time. We basically went from a debt-free company, probably not the ideal capital structure and borrowed about $1.2 billion, $1.3 billion that we paid down early. So that took us to a leverage ratio of around 4, a little over 4, and -- but that was also our key strategic acquisition, not a single brand involved four different brands, all of whom kind of filled white space, strategic areas for the company. So for the right strategic acquisition, we’d probably be willing to go to that level again. We've proven over the last four or five years that we have the ability to pretty quickly take that ratio down.

Laurent Vasilescu

Analyst · Macquarie Group. Please proceed with your question.

Very helpful. Thank you. And then in terms of near term neutral modeling question, how should we think about the first quarter gross margin and tax rate? And then for the $40 million of incremental operating expenses for 2019, should we think about that spend evenly flow through by quarter?

Mike Stornant

Analyst · Macquarie Group. Please proceed with your question.

Yes, I think on the Q1 where we gave some EPS guidance for the quarter, we’d expect gross margins to be kind of flat year-over-year in Q1 and the reason for that as it relates back to our revenue growth, some of that revenue softness in Q1 is from our international business, right, where we have high royalty and high gross margin revenue being delivered there. So for Q1, about flat on gross margin and then improving from there for the rest of quarters in the year. On the investment front where more -- last year it was little more back weighted where we were kind of testing out some new things and putting people and systems in place during the year. This year it will be more evenly distributed through the course of the year, and maybe even a little bit more upfront weighted, as we activate some of our new initiatives in Q2.

Laurent Vasilescu

Analyst · Macquarie Group. Please proceed with your question.

Okay. And any thoughts on tax rate as well for the first quarter?

Mike Stornant

Analyst · Macquarie Group. Please proceed with your question.

Oh! For the first quarter, it will be -- the tax rate will be flat to slightly better in the first quarter compared to last year.

Laurent Vasilescu

Analyst · Macquarie Group. Please proceed with your question.

And then one last question. I think last quarter it was called out that Latin America was down 3 million to 4 million for the quarter. Can you parse out the dollar impact for 4Q and then what are your expectations for the first quarter or maybe first half of the year?

Mike Stornant

Analyst · Macquarie Group. Please proceed with your question.

Q4 was similar and Q1 is going to be down around $3 million or so. And again that’s been a three-quarter correction in that particular region, specifically within two of our key distributors there. We see the order demand returning to kind of more normal levels, even starting in Q2. And so while we feel like it was a meaningful adjustment for a few quarters, we feel like we're back on course here starting with Q2.

Operator

Operator

Our next question comes from the line of Dana Telsey with Telsey Advisory Group. Please proceed with your question.

Dana Telsey

Analyst · Telsey Advisory Group. Please proceed with your question.

As you think about your customer base in the wholesale channel, both online and physical brick and mortar, where do you see the growth coming from? And lastly, on each of the brands, how do you see the level of pricing and price increases for 2019? Thank you.

Blake Krueger

Analyst · Telsey Advisory Group. Please proceed with your question.

Yes. For our customer base we have seen accelerated growth in our wholesale customers in their dotcom business. So as we all know that physical store traffic continues to decline. It levels off a little bit in Q4, but the long-term trend is down and we’re seeing accelerated growth from virtually every -- online business from virtually every one of our wholesale customers. And …

Mike Stornant

Analyst · Telsey Advisory Group. Please proceed with your question.

On the pricing I think it's -- Dana what we’re seeing right now is for our business our ability to continue to keep our product cost in line and not necessarily have to pass along significant price increases to either maintain or improve our gross margin overall. Although we do have some strategic areas where with new product we’re entering into higher price points and with our international business also driving up some opportunities there. But not necessarily in terms of kind of responding to any kind of inflationary pressures or product cost pressures or anything like that. So the other part of our margin story is just to continue to get less promotional in all of our brands. And as a result between that and lower closeouts just the quality of our profit is better. And so our pricing is benefiting from that or average selling prices is benefiting from that as well.

Dana Telsey

Analyst · Telsey Advisory Group. Please proceed with your question.

And you mentioned last year how inventory levels were maybe a bit too leaned. With where inventories now, do you expect the mark down cadence to be similar to last year or how you’re planning mark downs?

Mike Stornant

Analyst · Telsey Advisory Group. Please proceed with your question.

I think they are going to be about the same, I think we did a great job over the last 18 months of really managing and cleaning up the inventory. Don't forget over a two year period, we’ve probably driven our SKU count down by over 35%. So it's I think where we needed to be, the markdown cadence to promotional cadence should be pretty normalized at this point. So we wouldn’t expect a major tailwind from that in ‘19 but we would expect it to sort of sustain itself or stabilize.

Operator

Operator

Thank you. Our next question comes from the line of Sam Poser with Susquehanna International Group. Please proceed with your question.

Unidentified Analyst

Analyst · Susquehanna International Group. Please proceed with your question.

This is Will on for Sam. Thanks for taking our questions. I wanted to talk about Hush Puppies. Can you provide some more detail on when you believe to seeing a positive inflection in that brand?

Blake Krueger

Analyst · Susquehanna International Group. Please proceed with your question.

Yes, we think that positive inflection is going to come in the second half of this year. As you know we have new leadership in the Hush Puppies brand, the leadership has been in place a little less than a year. So our international business in Hush Puppies remains strong. We are well over 800 standalone Hush Puppies stores around the world, all in global markets, opened down are our distributors and licensees, their checkbook, their capital. We supply those stores with product and store design and many other things. But we expect to see an inflection in Hush Puppies in the second half of this year, but it still remains a very profitable business model and profitable brand for us.

Unidentified Analyst

Analyst · Susquehanna International Group. Please proceed with your question.

And then in international -- apologies if I missed this but how much that’s grown in the quarter, international business?

Mike Stornant

Analyst · Susquehanna International Group. Please proceed with your question.

In Q4?

Unidentified Analyst

Analyst · Susquehanna International Group. Please proceed with your question.

Yes.

Mike Stornant

Analyst · Susquehanna International Group. Please proceed with your question.

Mid single-digit growth, right around 5% to 6% growth for the international business in Q4 and that was with the softness in Latin America included in that.

Unidentified Analyst

Analyst · Susquehanna International Group. Please proceed with your question.

And then lastly. So when you expect -- I think you mentioned in 3Q call about your brands adopting your go-to-market strategy, your growth model, that all brands will have that adopted by this quarter. Is that on track or has that happened?

Blake Krueger

Analyst · Susquehanna International Group. Please proceed with your question.

I think all brands are in process right now fully adopted and you have to remember this involves not just some operational change. It also involves a little cultural change as well. And -- but all brands have that in process right now. We have obviously kicked this off with our largest brands Sperry and Merrell and in Cat Footwear, but I think it should be fully implemented certainly before Q3.

Operator

Operator

Thank you. Our final question this morning comes from the line of Mitch Kummetz with Pivotal Research. Please proceed with your question.

Mitch Kummetz

Analyst

Yes, thank you for taking my questions. First, Mike, just to kind of to help me reconcile the full year sales guide up 2% to 4% because you're saying Merrell up high-singles, Sperry mid-singles, Cat I think you said high-singles, Saucony down in the first half, up in the second half. So I guess, firstly, is Saucony flattish on the year or is actually still down on the year? And then, when I kind of think about the rest of the business in aggregate, Hush Puppies, Keds, Chaco, you name it, are those brands in aggregate down a little bit, how do I kind of get to that 2% to 4% where a lot of things seem to up more than 2% to 4%?

Mike Stornant

Analyst

I think everything else that you mentioned, Saucony and some of the kind of the netting of some of the smaller brands will be about flat. So we see again a direct correlation between the application of our growth agenda and our growth model in the larger brands taking hold, creating momentum and we're going to expect growth there. Saucony won't see that until the back half of the year. So that's really all those positive trends for the first Merrell and Sperry and Cat and others will be about mid single-digits I guess. But rest of the brands are going to be implementing those tools later in the year and that's why we’re expecting some recovery back half weighted, but Saucony is probably the biggest driver of that, in terms of trying to balance out the overall guidance. The other thing I would say Mitch is coming into the year, right, we are being prudent here with our guidance for revenue. I think that the first half obviously we have pretty clear visibility to, the back half is fairly strong in terms of what we are seeing today, but as 2018 was evidenced, things happen that you can't predict. And so I think from the back half standpoint we're trying to be a little more conservative.

Mitch Kummetz

Analyst

Got it, and then Blake you made the comment that you wish you had more boots right now. So I know that the West Coast has finally gotten some winter weather after what I think has been a pretty mild winter, the Mid West, East Coast getting hit yet again. So I mean is there still boot demand out there on the part of the consumer, I mean can you meet any of this -- any of that demand at this point or are you trying to rush in some boots or is it just too late and …?

Blake Krueger

Analyst

Mitch, it's probably a little on the late side right now, it's almost March at some point. We won't be shoveling our driveways here in the Mid West, I hope at some point. So we're probably going to get overall for the US, but the industry will probably get kind of a late start to spring. But it was a -- frankly it was a great season for boots and we brought up on boots especially in Sperry and several of our other brands and we were pretty judicious about maintaining that pricing, not putting things on, promotion too early, and I think that paid off for us again. So it was a great boot year, and continues to be a good boot year and the good news is these are higher priced items for the industry as a whole and I think inventories are pretty clean out there as we head into fall ‘19.

Operator

Operator

Thank you. Ladies and gentleman that concludes our question-and-answer session. I will turn the floor back to Mr. Harris for any final comment.

Mike Harris

Analyst

Thank you. On behalf of Wolverine World Wide I would like to thank you for joining us today. And as a reminder, our conference call replay is available on our website at wolverineworldwide.com. The replay will be available until March 20, 2019. Thank you and good day.

Operator

Operator

Thank you. This concludes today’s teleconference. You may disconnect your lines at this time. Thank you for your participation.