Hikmet Ersek
Analyst · Northcoast Research
I think what we do is that, since we dropped the price about three or four years ago, and it's also three years I guess, and we've been very diligent, right? We are looking at 16,000 corridors daily, not only the 16,000 corridors, we really look into different channels daily the customer needs, and the customer spends, watching the competition, and we have a great pricing tools that helps us. The other thing is also, as, being in 200 countries, we have great people on the market, with our 75 offices with multicultural team, they do mystery shopping, we look at pricing, how the competition is reacted to that. If there is need, we do corridor-by-corridor pricing. But as, it's all not about pricing. Our prices are 15% to 20% premium overall in some corridors, and some corridors flat, some corridors lower, but overall 15% to 20% and we know from customer service is that the customers are paying for the convenience, for global brand, for the trust, other things. It's a whole package product that we offer to the customers and that has been quite stable, and I believe for the near future, it will stay stable.