Christopher Franklin
Analyst
Yes, it's a good question. And I would say, just for clarity, say, Ryan, you live here, some others may not, when we say dragged through the mud, it's really only with regard to acquisitions. The company's operational record is stellar and our general reputation in all the communities, including Southeastern Pennsylvania is really strong. So -- but where we get into these scuffles on acquisitions, we're always looking for opportunities to tell our story. And I think a couple of things, number one, we started to get much, much more favorable press. It's a really designed strategy and I give credit to our new Vice President of Communications, Jeanne Russo, who's done a beautiful job in telling our story in a fashion that is -- I think the people really resonates with people. But in this case, in particular, we had pushed down authority to the plant level. In years past, they may have had to go through the chain of command in order to shut down a plant intake. That doesn't happen anymore. Those plant operators and management teams are really, really on top of it, and that's where the decision should be made and was made in this case. So we kept that contaminant from coming into the plant. And then further, to be able to put the communication out there that was strong and steady. As you mentioned, and back to made national news, city of Philadelphia came out and suggested people may need to be in bottled water. So there was a huge run on bottled water in the city of Philadelphia and probably unnecessarily so in hindsight but I think people have grown accustomed to our style of operational response, including communications, and it was just something I'm very, very proud of in this instance.