Yes. Well, that's one of our major focuses. And we talked about it last quarter that it's -- there's a formula there. We want to expand the accessible market. So those are the number of financial advisers that can access our models. And at the end of the year, that was at 70,000 -- and then, of course, you want to penetrate that accessible market. And as of the end of last year, we had taken a number to 2,000 advisers. So our penetration was under 3%, and that's one of the exciting things is that we still have a lot more addressable market to penetrate.
Now so far this year, we've already seen growth on both. We're growing the accessible market. And today, the accessible market, we've been really successful on getting on to some of the best platforms with the firms that are most focused on this trend. So we're on Merrill's platform, Morgan Stanley's platform, LPL's platform. And that's a big part of the effort. How do we get on more platforms and grow our accessible market. But then the game is on. And now your door is open, and you have to walk through it and start convincing the individual advisers of how good our product is. And that's done with very good sales, a lot of great research, a lot of great models, as Jeremy mentioned earlier. We've got a not-so-secret weapon with Jeremy Siegel and we go in and we try to win the hearts and minds.
And last year, we took our the number of advisers using our models, we doubled the number from 1,000 to 2,000. We were adding roughly 250 new advisers per quarter. We're on that same pace this year. So another great thing about this business is you have real visibility into the pipeline. So already out there, as we said in the prepared remarks, we have great visibility that, that accessible market, we expect it to be 80,000 and possibly more by the end of the year by just what we know is in the pipeline and then we also can see that we're growing our penetration.
And another thing is just sort of the seasoning. We know when someone starts on their first day with one of our models, it might be for one of their clients, and they're testing it out. And we know as they get more comfortable, they start using the models for a bigger portion of that client's portfolio and then start adding more clients. And so we're at the very early stages because a lot of the advisers that have started with us are early in the seasoning process.
So giving you a lot there, but we're growing the addressable market. We're growing our penetration, and we're also beginning to seize in those advisers that we've onboarded.