Jonathan Steinberg
Analyst
Okay, Jeremy. Look, I'll take that question to start. Will Peck, who is our Head of Digital Assets, is also on the call. And Will, if you -- if I leave something out, feel free to add to it.
So it's a very good question. It's a very important question to WisdomTree. As Jarrett said in the earlier part of the call, our digital acted vision, simply put is, first, bring crypto the asset class, things like Bitcoin and Ethereum to Main Street. And then second, bring traditional assets or exposures onto the blockchain. Things like gold or treasuries.
So with the first part, bringing crypto to Main Street, we do that today in Europe the ETPs and in the U.S. through direct indexing. It's very early days, but it is a huge opportunity. We know there is end client interest in it. Wealth Management in the U.S. alone is a $30 trillion AUM. So just a small allocation is a big opportunity. and WisdomTree's trusted brand with advisers puts us in a strong place to help FAs and RIAs help their own clients to safely and compliantly invest in crypto, the asset class.
Regarding the second part of our vision to digital assets, bringing traditional assets onto the blockchain, it's -- over time, we expect all financial assets to eventually move on to the blockchain infrastructure. As I said earlier, I think it's the best, most efficient, transparent wrapper for tomorrow. And what we mean by that statement, sort of best wrapper, expect things like faster settlement greater automation, which will drive faster, cheaper customization. There is going to be instant and nearly free communication with customers and there's a globalness to the offerings because blockchain infrastructure are global rails. So all of this sort of best outcomes for consumers is why we're convinced that assets will migrate on to this new infrastructure.
And again, WisdomTree for the second part of our vision is very well positioned. Our prowess in product development, our strength in compliance now and also compliance where we're now integrating RegTech like security into our products, very helpful. So -- and then our discipline and effective approach to marketing and our trusted brands, all of these should help drive success and position us well. And it's why we really see digital assets as just a natural extension of our core ETF franchise.
And with respect to the growth -- the revenue, as I said, we see this creating a tremendous opportunity for WisdomTree as savings, investing and payments all converge onto this new infrastructure, and as I said in the earlier part of the call, we expect this part of our business in digital assets to start achieving revenue in 2023, and all of that without a significant uptick in costs. So that's my answer.