Laura Alber
Analyst · William Blair & Company
Thank you, Gabrielle. Good afternoon, everyone, and thank you for joining us today. On the call with me are Julie Whalen, our Chief Financial Officer; and Pat Connolly, our Chief Strategy and Business Development Officer. We are pleased to be discussing our first quarter 2015 results with you. In the first quarter, we delivered comp brand revenue growth of 4.6% and EPS of $0.48. Our first quarter earnings results were better than we expected driven by West Elm and our new businesses as well as strong operational and financial execution across all of our brands.
Our supply chain and inventory teams did an excellent job managing through the logistical complexity created by the West Coast port disruption. That said, we did incur additional costs largely in shipping and fulfillment as well as lost demand especially in our Pottery Barn brand due to lower-than-normal inventory levels. This short-term issue will continue to impact us to a lesser extent in the second quarter as Julie will explain in a few minutes, but we are pleased to see sales trends improving as stock levels rebound.
Our growth strategies, consistent execution and operational discipline put us on track to deliver another record year. We believe we have a strong lineup for the back half, with product introductions and innovative collaborations in all of our brands. We believe that our recently completed supply chain initiative will give us greater flexibility to be more competitive on price and deliver greater value to our customers, that our technology initiatives will improve customer order visibility and further differentiate our service levels and that we have significant opportunity to improve our peak season execution this year.
Our strong brands and profitable multichannel strategy create a competitive advantage and we remained focused on executing our long-term growth initiatives. Our mission is to enhance the quality of our customers' lives at home. Our customers are at the center of everything we do, and all of our initiatives are developed with this service mindset.
One of our key initiatives is inventory optimization. The West Coast port slowdown has further validated the importance of being in stock. We are focused not only in improving our inventory stock levels to be well-positioned for the back half of the year, but also for the long term. We also remained focused on driving growth through business development initiatives. In 2015, we will extend the reach of our brands globally with more stores in Australia and the launch of our Mexico franchise operations, and we continue to be excited about opportunities for our emerging brands, Rejuvenation and Mark and Graham.
I would now like to discuss key developments in each of our brands starting with Pottery Barn. In the first quarter of 2015, Pottery Barn delivered 2.4% comparable brand revenue growth. While it's hard to quantify exactly, the West Coast port disruption materially impacted Pottery Barn. The good news is that toward the end of the quarter, sales and customer levels improved as delayed shipments were received. Performance in the quarter was driven by the success of our outdoor furniture and textile collections. Our proprietary prints and pattern designs in both outdoor and indoor pillows were well-received.
We're also seeing strength in our furniture collections. We are continuing to enhance our interior design services as we believe they represent a significant competitive advantage as our customers look for design assistance. We are serving more customers with trained design studio specialists and we are adding new services that we believe are game changing. We are building on our foundation of multichannel marketing and featuring and distributing more content to drive customer acquisitions, connect with our community and increase engagement with Pottery Barn.
Additionally, we're excited to launch a new product collaboration strategy in Q2 and we'll provide more details to you on our next call. We feel strongly that collaborating with other influential brands and innovative design leaders will expand the reach of the brand.
Lastly, I want to tell you about an important organizational change in Pottery Barn. We recently promoted Marta Benson to Executive Vice President, GMM, Pottery Barn Merchandising. Marta is a proven leader who has a passion for product and brings deep retail and e-commerce experience with her to this role. She has more than 25 years of retail experience and joined Williams-Sonoma, Inc. in 2011 as Senior Vice President, Strategy and Business Development. Marta will have responsibility over the e-commerce and retail and merchandising organizations and will report directly to the President of the Pottery Barn brand, Sandra Stangl.
We're excited about the year ahead for Pottery Barn. We have innovative product introductions, and our scale allows us to offer our customers exceptional quality at a great price.
Next, I would like to discuss Pottery Barn Kids. In the first quarter, Pottery Barn Kids' comparable brand revenue increased 0.8%. Unfortunately, the West Coast port slowdown had a larger effect on Pottery Barn Kids because of the mix of goods that were held up by the disruption. During the quarter, inventory in our textile department was negative to last year. We also have lower-than-anticipated inventory levels in bedroom furniture, and because we didn't receive our normal flow of fashion in the beginning of the season, we oversold our core inventory.
Now, while summer fashion is in and is selling, we are out-of-stock on key core assortments. In addition, customer purchases in Pottery Barn Kids are highly interrelated and when bedding or cribs are out-of-stock, entire orders are more affected and we may lose that demand entirely. As a result, we expect Pottery Barn Kids to be the most impacted brand in the short term until we are able to get back in stock, which we expect will occur by the end of the second quarter.
Looking to the second half of the year, we are focused and our product strategies including aesthetic diversification, customization and collaborations. We are innovating and expanding our product lines to address our customers' needs as well as introducing more accessible opening price points to attract new customers.
Also, we have further developed our back-to-school lineup with a more extensive assortment of desks and desk chairs and we are building on the success of our proprietary prints and patterns with our expanded high-quality gear collection.
Finally, Pottery Barn Kids recently announced its first product collaboration with Jenni Kayne, a fashion designer, blogger and mother of 2. The collection will debut in June and includes more than 50 pieces offering a beautiful mix of modern and antique-inspired books, reflecting Kayne's relaxed and timeless California influenced sensibility.
In PBteen, comparable brand revenues increased 3% in the first quarter. High backorders impacted the brand early in the quarter, but we saw an improved flow of inventory in April and began to realize better net sales recovery. Collaborations continue to be an important product and marketing strategy for PBteen. A highlight in the first quarter was the successful launch of PBteen's exclusive collaboration with 11-time world surfing champion, Kelly Slater. This capsule collection is the most eco-conscious assortment that PBteen has ever offered and marks Kelly's introduction into the world of home furnishings. To date, media coverage has generated over 88 articles with 265 million impressions and our top syndicated Kelly Slater video has generated more than 435,000 views on YouTube.
In the second quarter, we have more new product introductions in PBteen from our collaborations and we are launching our new dorm assortment. We are focused on providing inspirational decorating solutions across our tween, teen and dorm life stages. We are supporting our new product collections with social media strategies to align with influencers and content creators and provide an authentic voice to our tween and teen customers.
Now I'd like to discuss Williams-Sonoma. In the first quarter, the Williams-Sonoma brand delivered 2.7% comparable brand revenue growth. We saw growth across many of our core categories, including cookware and cutlery. Also, tabletop glassware and dinnerware continued to outperform. In addition we saw an acceleration in the Williams-Sonoma Home business.
Williams-Sonoma branded product growth is a major area of development and innovation. Proprietary product introductions include nonstick cookware, stoneware, wood utensils, seafood tools and an expanded silicone line. And we are growing our assortment of exclusive product as a result of collaborations with our key partners. Another area of growth in the Williams-Sonoma brand is Williams-Sonoma Home. We are seeing momentum across core categories including outdoor furniture programs, and this year, we are featuring a broader assortment of furniture, textiles and decorative accessories.
In addition, we are highlighting and integrating more of the Williams-Sonoma Home collection in our retail stores. Lastly, we are extending the reach of the Williams-Sonoma brand by providing new ways for customers to experience it across all channels. We continue to be more involved in the food community. For example, this spring, we sponsored the SouthBites dinner at SouthBites Southwest in Austin, and later this month, we have sponsored BottleRock, a 3-day food and music festival in Napa, where we will be hosting the Williams-Sonoma culinary stage. This month, we are also launching our Chef's Collective, a culinary advisory board of 9 strategically selected chefs to advise on product development and industry trends and to help develop rich content.
Now I'd like to discuss our West Elm brand, which saw an increase in comparable brand revenue of 15.3% in Q1, another quarter of double-digit comparable brand revenue growth. Growth continues to be broad-based across categories, with particular success in furniture, decorative accessories and lighting. The diversity of esthetic and ranges of prices we offer in the West Elm assortment continues to appeal to a broad range of customers helping the brand to appeal to people of all ages and income levels.
West Elm engages its customers across all channels. Our new stores fuel market share growth. When we enter a market, we don't just pick up the new retail volume, we also drive our online business. In Q1, we opened 2 stores in Palm Beach, Florida and Virginia Beach, Virginia, as well as one outlet store in Lancaster, Pennsylvania. Our plan is to open a total of 19 stores this year, including expanding our international footprint with 2 stores in Australia and one in Calgary.
In stores, West Elm remains focused on its localization strategy creating diverse assortments that reflects the local consumer and layering on West Elm Local collections featuring artists and makers from the store areas. Our stores continue to embrace their role as community centers creating environments and relationships that foster creativity and empower customers. In the first quarter, we hosted a number of successful Etsy and blogger events at our stores and we believe the unique relationships that our stores are developing with their communities are further points of differentiation for the brand.
Finally, West Elm is excited to announce the expansion of the brand's impact-sourcing programs and fair trade certified product offerings. Fair trade at West Elm launched with 6 rug collections made in India for holiday 2014. We have now expanded fair trade into Nepal, Pakistan and Vietnam, as well as our first furniture factory in India. This fall, the brand will launch 30 collections of fair trade certified rugs and 13 textile collections, including our most popular bedding collection. West Elm's commitment to choice, community and consciousness continue to differentiate the brand and fuel its growth.
Now I'd like to discuss our emerging businesses. In 2015, we are continuing to extend the reach of our brands globally. In Australia, we plan to open 6 additional stores this year. As we build scale in country, we are making operational improvements, reducing cost and we are starting to see better margins. Another key component of our global expansion is our franchise development. We are very pleased with our current partnerships in the Middle East and the Philippines, and we see great opportunity with our new partner in Mexico. We also plan to expand in additional geographies with other high-quality partners around the world.
I'm now going to talk about Rejuvenation. We're excited about the growth and new opportunities in our Rejuvenation brand. Current results indicate the long-term potential for Rejuvenation to be a significant multichannel lifestyle brand. We are developing an aesthetic that is unique in the marketplace and differentiated from our other brands that we are calling internally Northwest modern. The brand tenets are quality, timeless design, craftsmanship, customization and functionality. In the first quarter, we introduced significantly more lighting and hardware collections and have increased our core functional categories such as mailboxes, address numbers and ceiling fans.
We're also expanding our marketing strategy and investing in catalog circulation and e-marketing. Additionally, we have recently launched our new contract and hospitality business with a boutique at -- with a booth at the Boutique Design West trade show in San Diego. Participation in this event provided us with an opportunity to connect with high-value clients and we are pleased to win the distinction of Best Exhibit at the show.
Lastly, performance in our Rejuvenation stores is exceeding our expectations. We plan to open our sixth store in several months at Palm City Market in Downtown Atlanta. Successful retail expansion in key markets is an important step in developing this brand and we look forward to sharing the results with you.
Our other emerging business is Mark and Graham. Mark and Graham had a better-than-expected first quarter. Our Q1 business was driven by our successful Mother's Day assortment and improved marketing. We've seen a strong response to our newness, and in 2015, we'll have product releases each month. Mark and Graham's classic, high-quality aesthetic is relevant and is working. We are offering our customer a great experience in personalized gifts.
And in the second quarter, we're celebrating summer holidays and milestones and we recently introduced our dads and grads gifts assortment.
In closing, I'd like to reiterate that across our brand portfolio and our channels, we see a significant runway for growth. We see opportunities to strengthen our brands, further differentiate our product offering, access new markets, drive continuous improvement in our operations and improve our service levels. And we look forward to updating you next quarter on the progress of our brands and strategies.
I will now turn the call over to Julie to review our financial results in detail.