Orrin J. Edidin
Analyst · Casey Newell with Deutsche Bank
Thanks, Scott, and good afternoon, everyone. On past calls and in a number of public disclosures, we've outlined our iGaming initiatives, and today, I want to go a little deeper and share with you additional details and metrics that will allow you to better understand our interactive products and services and track our progress going forward. We're committed to being as transparent as we can about our iGaming initiatives without comparing our competitive position. Our goal is to help make iGaming easily understandable and to assist you in seeing its potential. I'd like to start by briefly reviewing our key iGaming products and services and how we categorize them into 3 distinct product lines for generating revenues. First, our online gaming operation opportunities. These products include our U.K.-based real money platform jackpotparty.com, which is our original initiative, along with our B2B online real money casino managed services. In the U.S., this includes distributing the 888 online B2B poker platform, the U.S.-based gaming operators both on a play-for-fun basis, and where and when legalized on a real money gaming basis. Our jackpotparty.com site was fully launched in early calendar 2011, and we earned revenue just like a casino i.e., from the net wins generated by player wagers. Our first rollout of a fully managed B2B real money online casino site will be in collaboration with Groupe Partouche in Belgium, utilizing our jackpotparty.com platform and operating infrastructure. Partouche is Belgium's largest casino operator and one of the largest casino operators in Europe. We anticipate beginning with a soft launch later this quarter with full go live in January 2013. Our B2B managed services provide casino operators with a full suite of products, games and platform, and both front-end and back-office services such as marketing, operations, IT and payment services. We'll earn a negotiated revenue share from Groupe Partouche and the other B2B managed services contracts we decide to enter into. Our second iGaming product line is royalty-based content licensing via remote game server integration through our Jadestone subsidiary. Jadestone is one of the leading providers of multiplayer skill and casino games on a B2B basis across online gaming markets with a marquee list of online gaming customers. Following our acquisition, we began to repurpose our existing library of WMS games, port them onto Jadestone's platform and negotiate agreements with Jadestone's existing customers to provide the WMS games on their online gaming sites. We've recently announced deals with 2 customers, Betsson and Unibet, that have in aggregate more than 12 million registered players. This is essentially a content-licensing revenue model where we earn a revenue share every time an online player uses a WMS or a Jadestone game on one of our customers sites, enabling us to broadly distribute our content and games through leading online operators in Europe. We expect to go live with the initial WMS games early in calendar '13. Our key milestone will be for us to reach agreements with additional online gaming operators with whom interest has been very high. The third opportunity is our expansive array of products and services for the broad play-for-fun gaming category, and our social casual initiatives. We recently introduced a first-of-its-kind casino branded play-for-fun network platform which is a white labeled B2B suite of interactive products and services based on our players life -- web services platform. This platform enables our bricks and mortar customers to build an online player community branded with their own casino name with connectivity to in-casino gaming experiences. Early last month, the play-for-fun network went live with our first installation for the Meskwaki Bingo Casino in Iowa, with additional installations on our radar. We're paid an initial integration fee by our casino operator partners at launch, and we also receive recurring monthly management fees. Importantly and reflecting our customer commitment, the casino's players on the play-for-fun network platform are engaging on the casino's branded website versus being redirected to a social casino site. This is a major differentiation and approach compared to some of our peers. Looking to the future, when real money online gaming becomes legal in the jurisdiction where we operate the play-for-fun network platform, we'll be able to easily convert these sites to real money gaming, which we believe is another differentiator. Another component of our casual gaming initiative is a more traditional retail product line of games and apps. This space has several different applications, including bricks and mortar store CD sales, direct downloads from Internet distributors or in mobile platform such as iPad, iPhone and Android. Through Phantom EFX, we currently have nearly 40 games available for mobile apps and 10 of those games are presently among the top 16 paid casino and card game apps on the Android platform. And then there are our social gaming pursuits which began with the Lucky Cruise social casino on Facebook and now also includes the Jackpot Party social casino that we launched on Facebook at the beginning of July. The Jackpot Party social casino quickly became, within its first 90 days, 1 of the 5 largest and most popular social casinos on Facebook as measured in popularity by the number of daily active users and importantly, in terms of monetization i.e., the amount spent by players who pay real money, otherwise known as the average revenue per paying player. As with other Facebook games, players can play our games for free, but if they run out of points and want to continue playing or want to achieve an enhanced gameplay experience sooner, such as unlocking additional slot games, then they can purchase additional points with real money. Net of Facebook's 30% processing fee, we receive 70% of players' payments, which we record as revenue. While the industry often focuses on monthly and daily active users, engagement rate and gross monetization rates, the metrics that generate revenue are pretty simple, how many people are paying money each day and how much are those people paying per day. In a relatively short period of time, we have grown 2 communities to 2 million monthly active users and more than 500,000 daily active users, yielding a very nice engagement rate of about 25%. Although we launched Jackpot Party social casino only in July, for the quarter we averaged just over $55,000 in net daily revenue to WMS and a monetization level that is better than most of our competitors in this space. For WMS, net of the Facebook fees, the daily revenue is equivalent to an increase of about 850 participation gaming machines to our land-based gaming operations at favorable margins. And today, our daily revenue is tracking more than 50% higher than our first quarter average daily rate. Mobile platforms are a critical enabler for both our wagering and non-wagering product lines. An important milestone to watch for will be our launch of Jackpot Party social casino and WMS slot games across various mobile distribution platforms. Our initiative focus on this effort is already underway, and we're looking forward to further news in this topic in the near term. In aggregate, we currently expect to generate $35 million to $40 million in interactive revenues in fiscal '13 at attractive gross margins. And as you can see in the September quarter, we generated $9.5 million of revenue. While we only have a single quarterly data point at this time, we do expect our interactive product and services revenues and profitability to grow in future years as we benefit from additional social players, the launch of WMS content through the Jadestone platform and the eventual recognition of revenues from our B2B businesses. We're excited by the early success in revenue contribution from our social gaming initiative, and we expect a significant longer-term ramp in revenue contribution from our remote game server integration and gaming operations services. The upside option for interactive products and services is the legalization of online gaming in the U.S. on either a federal or state-by-state basis, which is not presently included in any revenue guidance. I want to specifically point out how our approach has resulted in WMS having the broadest product and service set based on organic initiatives and prudent investments. In building its foundation, we used a very measured approach to capital allocation, venture these markets and in the planned ramp of costs to build our iGaming initiatives. We followed a model that uses largely organic development with supplemental tuck-in acquisitions and alliances that bring us unique technologies and talented experienced people. This hybrid model served us well in the past and allows to enter new business opportunities in a measured and prudent manner. If you consider the approximate $34 million all-in cost to acquire Jadestone and Phantom, add in the $18 million of costs to originally license the IP and create a technology foundation for our jackpotparty.com online platform several years ago, and then add in the expense we incurred over the past 2 years and the expected $30 million to $35 million in incremental expense that Scott mentioned for fiscal '13, you'd see that the total investment for WMS to enter these 3 new revenue streams was much less than $100 million spread over multiple years. And very importantly, we believe our approach to building best-of-breed comprehensive iGaming portfolio enables us to meet the very needs of our customers. By remaining flexible, their need -- to fulfill their needs, we've approached the market in a matter that allows them to benefit. And let me be clear, we believe the foundation we're building today in interactive products and services will be an important contributor to the WMS revenue stream and profitability story over the next several years. With that, let me turn the call back to Brian.