Stephen Burns
Analyst · Brian Kinstlinger from Maxim Group. Please go ahead
Good question. So the truck itself is - initial production is late 2018. And that - that's all the crash test, all the development, all the things you got to do to bring a modern-day vehicle out. We're only able to do it at that breakneck speed, because we're using carbon fiber parts and kind of non-traditional parts there, that are great for us because they're lighter, stronger and they require less tooling. So with that kind of cadence and with already the 5,000 fleet orders, which at $ 50,000 per truck, you can see the dollar volume of those orders. The consumers, we hadn't anticipated this, to be honest with you, because of the price point of this truck $ 50,000, you can buy a bare-bones gasoline pickup truck, I think for around $ 30,000, and that's what fleets usually do, bare-bones type of things. So we are charging a premium. The great thing about our business is we can command that premium, because fleets look at total cost of ownership. So they say, I'm going to keep this truck 8, 10 years, what's my price, my initial purchase price, my fuel for 8 to 10 years, my maintenance for 8 to 10 years and in the end that's your total cost and we think it's just so exciting that we did this with the UPS trucks, which is why they're continuing to order more, is because we are dramatically, dramatically less expensive, if you look at total cost of ownership. We did not think consumers would think that way necessarily. We didn't think people are buying Teslas to make it up on gas savings. But for whatever reason, because - well, first of all, you can't pay $ 50,000 for a conventional gasoline pickup truck, if you like. So $ 50,000 doesn't seem to be a premium to consumers and probably it's very good-looking truck, and it's very strong and fast and [indiscernible] extremely green. So what we said ourselves is, okay, if we get enough consumer interest, and the interest has been super-strong, but to really gauge interest you kind of say, okay, will they put down $ 1,000. And again we're using that $ 1,000 - I need to mention Tesla so much on this call, but they are the leaders out there and they've been very successful doing this, so we watch how they do it. And I think $ 1,000 is a good indication of somebody's seriousness. So at some point when we get enough interested consumers, we will ask them to put $ 1,000 down and if we get - let's use a round number of 10,000 or some number like that then we will pull the trigger and go ahead. And by that time, we're hoping the Ryder network is fully up to speed across the country and we can launch into consumer build. Again, pickup trucks are the number 1 vehicle in United States, right. And there's not even a mild hybrid out there of a pickup truck right now. So coming out with an electric with a range extender, carbon fiber, good-looking truck, now in hindsight we say, of course, it's attractive to consumers, especially at that price point. So we're pretty excited about it. But we don't have it completely nailed down yet.