Lior Shemesh
Analyst · Summit Research. Your line is open
Okay. So with regard to those potential additional drivers, although they are not part of our top line, they are part of our expenses, meaning that, obviously, even all of it, we already started working on. Some of it is on the plan. Some of it is on a testing mode. Some of it will happen this year, some of it next year. But in general, everything is part of our expenses. So there will be no impact on cash flow as a result of that. And with regard – look, also, it's very clear what happened in 2017 when we increased our headcount in R&D. I think that, looking at the record of Wix in previous years, we are able to generate very high growth organically. And this is due to the fact that our ability to produce, generate top line in growth from our own resources to R&D and through our innovation product, and we are very proud about it. So I don't think that this is something that is going to stop. We'll continue to do that while we can because I think that, for the long-term, this is something that is going to generate much more cash in the future. With regard to the marketing plan, it might be the case that, for a specific product, we will need to increase the marketing. But again, everything is within the TOI model, meaning that, if we decide that we want to increase marketing, we will do that based on the fact of how much money we can generate out of it. It might be the case that it will have an impact on a specific quarter. But certainly, the next quarter, based on our model, we will be more or less on a breakeven point. So that was always our model with regard to marketing. And I don't see that changing right now.