Charlie Morrison
Analyst · Robert W. Baird. Please go ahead
Thank you, Michael, and good afternoon everyone. We appreciate your interest in Wingstop and for joining us today on today’s call. We overcame with some of the greatest challenges that our brand has faced in its 23-year history in 2017. We began 2017 with negative consumer sentiment coming out of the 2016 Presidential election. Our core consumers were acutely affected and that resulted in negative same-store sales in the first quarter of 2017. Then, we experienced record high wing inflation which at its peak impacted our franchises and company-owned restaurants food costs by 680 basis points. Most brands cannot overcome such challenges in any single year, but in our case, though these challenges tested the strength and resilience of Wingstop business model, we've recorded another record year. The key metrics tell the story. We achieved a 13.5% unit growth rate ending 2017 with 1,133 Wingstop restaurants worldwide. We've recorded our 14th year of positive same-store sales growth. We achieved a $1 billion milestone in system wide sales, ending 2017 with $1.1 billion in system-wide sales. And we also initiated a regular dividend just to name a few. 2017 was really strong confirmation that Wingstop has the right business model. As I mentioned we started 2017 with negative trend in domestic same-store sales, but we also launched national advertising last February and we were able to grow system-wide sales by 14%. We saw our national advertising campaign drive brand awareness throughout 2017, where domestic same-store sales growth accelerated throughout the year with 5.2% increase in the fourth quarter, resulting in same-store sales growth of 2.6% for the full year. And despite headwinds to our P&L with high wing inflation in our company-owned restaurants, we were still able to increase adjusted EBITDA and adjusted EPS in 2017 by 18.3% and 27.6% respectively over the prior year. And finally in 2017, as a result of our strong cash flow generation, confidence in our business and commitment to rewarding shareholders, our board of directors initiated a quarterly dividend targeted at 40% of free cash flow. We then followed up our regular dividend with a $3.17 per share special dividend that was paid just last week. Michael will discuss the specifics including the related recapitalization of our balance sheet, that these dividends represent a significant return to capital to shareholders. Since our IPO in June 2015, we have returned $180 million in cash to shareholders, delivering a total shareholder return of over 160%. As we look ahead, we believe we will continue to deliver best-in-class results, as we drive our business forward through four key long-term growth strategies, national advertising, digital expansion, delivery and international development. Let me briefly comment on each one of these. As we said, we launch national advertising immediately after the Super Bowl in February 2017, with 2017 is our entrance international advertising. Our ads were narrowly focused on brand building. Instead of attempting a big splash, the national advertising program was design to provide a steady presence on television, while we build brand awareness. We were on TV for 26 weeks at a cadence of two or three weeks on and two to three weeks off. We believe that our national advertising campaign delivered just what we wanted, steady improvement in same-store sales growth throughout 2017. With the 14% growth in system-wide sales in 2017, we have more advertising dollars to spend in 2018. We continue to focus on aided and unaided brand awareness and we still have room for growth as compared to other national brands. Our 2018 campaign will follow a similar cadence as 2017, which we believe will provide a multiyear benefit to top-line sales growth. Another long-term strategy is growing revenues through our online channels. In the fourth quarter, our online sales made up 22.7% of total sales, up from 21.5% in the third quarter and reflecting a 300 basis point increase from the prior year period. Approximately 67% of our domestic restaurants are generating 20% or more of their online sales -- their sales online, up from just 45% in the fourth quarter of 2016. We continue to grow the digital side of our business organically without any offers or incentives to convert debts. In addition to providing operational efficiencies inside the restaurant, our expansion of digital sales provides the $5 higher average check. Almost half of our orders still come in over the phone today, which we believe represents a significant opportunity for conversion to digital. Technological innovation is core to fueling this digital growth. We were one of the first to launch [SPOT] technology through both Facebook and Twitter messaging and customized ordering through Amazon Alexa. More recently we joined a select group of brands in the launch of GM’s OnStar marketplace. So you can order Wingstop from your car. Our digital strategy is to meet our digital guests wherever they are and create a highly efficient guest experience from when the order is placed all the way through receiving their order. We have several innovative technology projects underway in 2018 and we are excited to share more progress with you as we continue to position Wingstop for future growth. Another long-term growth drivers, the strategic rollout of delivery, we conducted our initial delivery test in Las Vegas during the second quarter of 2017. The results of this initial test were very positive. Delivery in that market has sustained a 10% sales lift and most of the sales are incremental. Following our success in Las Vegas, in the fourth quarter, we expanded our delivery test with DoorDash to the Chicago and Austin markets. In both Chicago and Austin, we have experienced a mid-to-high single digit sales lift. And in both cases, the sales lifts have similar levels of incrementality to our last Los Vegas test. In our free delivery test markets we have seen great results and remain encouraged by what delivery can add to our brand. Our current focus is on optimizing delivery in these test markets and continuing to approach delivery in a thoughtful manner, using learnings from our test markets as a foundation for a broader, strategic delivery rollout, to ensure the best possible guest experience. At this time, we are contemplating a market-by-market approach to rolling out delivery nationally, which we expect to begin sometime in late 2018 and continued through 2019. In our free test markets, we have been pleased with our partnership with DoorDash with. With the approach that we are contemplating, we expect to leverage third-party support through DoorDash as they scale to provide coverage for our national footprint as well as leverage the growth in brand awareness from our own national advertising. As we continue to drive top-line sales with national advertising, digital expansion and delivery, our best-in-class unit level economics should further improve, creating the type of returns that should help maintain domestic unit development from existing and new franchisees. Maintaining and improving these unit level economics gives us confidence in our ability to achieve the 2,500 plus restaurant potential in the United States, but the domestic business is only part of the unit development story. The unit growth of our strong in emerging international business is our fourth long-term growth strategy. The basis of our international development strategy is centered around chicken being the most highly consumed protein around the world and the broad appeal and adaptability of our menu and flavors. The early success we are experiencing in our emerging international business provides us confidence in our international development strategy. We ended 2017 with 106 Wingstop locations in eight international markets. We have a pipeline of sold development agreements for almost 600 additional international Wingstop restaurants. International same-store sales rose 9.9% in 2017, our sixth consecutive year of growth. The momentum in same-store sales growth continues to improve, already strong sales to investment ratios in our international markets. In 2018, we anticipate further extending our international reach with restaurant openings in the UK, France, Panama, Australia, and New Zealand. We are excited about our early successes internationally and a long-term growth in front of us. We have confidence in the four key long-term growth drivers of national advertising, digital expansion, delivery and international and we will continue to focus on these priorities in 2018 and beyond, as we execute against our vision of becoming a top 10 global restaurant brand. As you will hear from Michael shortly, we are confirming our long-term guidance for 2018 as we execute against these four strategic priorities. In 2017, we clearly demonstrated the ability to achieve our long-term growth targets, even when our brand is faced with the toughest of challenges and deliver our commitment to shareholders of best-in-class returns. This is consistent with our vision of becoming the top 10 global restaurant brand. I am very proud of what our team and our franchises have accomplished in executed against these strategies, together we are truly driving best-in-class performance and a well positioned to achieve our long-term goals. We are all committed to our mission of serving the world flavor, further differentiating Wingstop from other concepts and keeping ourselves firmly in a category of one. With that I will turn it over to Michael.