Marc Robert Bitzer - Whirlpool Corp.
Management
Yeah. So, Ken, it's Marc. So let me actually maybe split the answer in two pieces. First, because you started the U.S., obviously, we are very pleased with our U.S. result in Q3. We had revenue growth, we had share growth, pricing found traction, we overcame a lot of headwinds and delivered 12% margin, which I think is a very, very strong result given the overall environment. So we're really pleased with our U.S. performance. Specifically on European, the actions which we announced basically fall into a bucket of we call noncore business, it's the Hotpoint SDA business, the Turkey domestic sales, it's not for production, it's the domestic sales and we are looking at option for South Africa. As you saw in the presentation that's roughly around a $230 million revenue, $60 million loss this year. Now specifically to your question, if I would look back at full year 2016, these are businesses which even over longer term did not create a lot of value for us or no value at all. Specifically Turkey, even Turkey in health environment is a tough business because you have strong local competitors and there's a strong franchise network in stores which is always difficult to get into. So I would say even in a normal environment, it's a tough market, and basically this was under the headline we want to stop certain bleeders where we also didn't see a long-term perspective to create value. Now also linked to your point about shrinking your way to profitability, no, what we are doing with these actions is we want to eliminate some bleeders. We want to give the team a chance to focus on the core businesses. We are making money and we can make a lot of money in our core markets where we are strong. So this is very much about the focus. The ultimate way to profitability beyond restoring volumes, which is more in the short term, ultimately comes back to what I referred to in the previous conference call. We have to strengthen our so-called built-in business, which is the kitchen business. That's our path to profitability beyond the short-term actions of restoring volumes.